What you will do
- Own and evolve the global paid media strategy across channels and funnel stages, acquisition, retargeting, and brand.
- Lead and manage the day-to-day relationship with our paid media agency: set goals, provide direction, and review strategic plans and optimizations.
- Collaborate on testing plans and campaign frameworks with the agency to improve efficiency, uncover insights, and drive innovation.
- Oversee execution of high-impact paid campaigns across platforms (Google, LinkedIn, Meta, programmatic).
- Analyze performance deeply and consistently, build dashboards, monitor trends, and deliver actionable insights to cross-functional stakeholders.
- Work cross-functionally with Demand Gen, Product Marketing, RevOps, and Web to align paid media with pipeline goals and full-funnel programs.
- Build scalable processes for campaign planning, testing, and reporting; identify and drive improvements in workflow and tooling.
- Stay ahead of trends in B2B performance marketing, bringing innovative formats and channel strategies into the mix.
Who You Are:
- 4–6 years of experience in paid media, with significant ownership over strategy and budget in a high-growth B2B context.
- Experience managing and getting the best out of agency partnerships, clear communicator, strategic thinker, high standards.
- Familiarity with AI-powered paid media tools (e.g., performance forecasting, creative generation, copywriting assistants, campaign optimization). You know when and how to leverage AI to improve speed, scalability, and decision-making.
- Proven track record managing $2M+ annual spend across channels like Google Ads, LinkedIn, Reddit, programmatic etc.
- Strong analytical mind, able to turn complex data into clear recommendations and influence strategy.
- A creative thinker who questions the status quo, actively challenges assumptions, and brings new ideas to the table.
- Ability to operate independently and navigate ambiguity with confidence.
- A bias for action, experimentation, and continuous learning.
- Excellent communication and collaboration skills; comfortable engaging with marketers, analysts, and leadership.
- Experience working with ABM tools (e.g., 6sense) and integrating them into paid strategies.
- Familiarity with attribution tools (e.g., Dreamdata), pipeline analytics, and multi-touch reporting.
- Global campaign experience and understanding of international nuances in performance marketing.
- Background in EPM or enterprise tech, with an understanding of how to position complex products to senior decision-makers.
What we offer
- Competitive package
- Equity
- Healthcare
- Along with one company offsite every year, we have brand new offices at the heart of major cities including New York, Toronto, Paris, and London
- High-end equipment (based on stock/availability) to do your work in the best conditions.
- Hybrid remote policy
How we work
- Thrive Together: We can only win as a team. We are all founders and do the right thing for our peers, Pigment customers, partners, and the planet
- Never Settle: We aim to become the best at what we do by delivering with rigor and ambition every day. Delivering means building a passionate Pigment community
- Go for it: We are biased towards action. Every action leads to learning and these learnings get us one step closer to our mission
- Be real, be humble: We are generous with our feedback, open to change our views and we approach it with empathy knowing everyone is trying to do the best for Pigment
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What We Do
In a world moving at an incredibly fast pace, businesses have grown accustomed to change. Transforming their business model, pivoting their strategy, rethinking their go-to-market, the list goes on. To enable these changes, they have also had to rethink the way they work. Breaking down silos isn’t a best practice anymore. It’s a given. And yet, when it comes to planning, little has changed. In fact, planning tools work the exact opposite way, reinforcing data and people silos, and preventing teams from working together toward their common goals. As a result, planning is usually seen as a dreadful process. But the truth is, planning drives strategy. It’s high time we serve it with the right tools. Pigment is the business planning platform for fast-growing companies. Our mission is to help companies make better, faster decisions in a changing world, and drive revenue growth. At Pigment we believe that: ✅ Real-time data informs better outcomes. Trim your sail, and make the best use of current winds. ✅ Reporting should be accurate, quick, and insightful. ✅ Planning should be simple, smooth, and delightful. ✅ Less time should be spent on data crunching, more time on bringing insights to the business. ✅ Collaboration should be at the heart of any planning process, so your organization works as one. Book your demo today ? https://www.gopigment.com/contact We’re hiring! Check out our offers: https://jobs.lever.co/pigment
