Paid Media Manager

About System2: System2 is a leading online coaching platform dedicated to empowering fitness coaches to launch, scale, and thrive in their own businesses. We provide cutting-edge tools, strategic guidance, and unparalleled support that enables our coaches to achieve consistent revenue growth and build sustainable careers. We are a fast-growing, dynamic company committed to the success of our coaches and our team.

The Opportunity: Are you a highly analytical and results-driven Paid Ads Specialist passionate about driving profitable growth? System2 is seeking a pivotal team member to own and optimize our paid advertising function, directly impacting the success of our fitness coaches and accelerating our own market penetration. This is a crucial role for someone who thrives on seeing direct, measurable ROI from their campaigns and wants to contribute to a mission-driven company.

You will be instrumental in helping our coaches break through revenue plateaus, attract new clients, and achieve consistent growth through strategic and optimized paid ad campaigns. This role offers significant ownership, the chance to build a foundational strategy, and the opportunity to directly empower a community of passionate fitness entrepreneurs.

What You'll Do:

• Strategy & Execution: Develop, implement, and manage high-performing paid advertising campaigns across various platforms (e.g., Meta/Facebook & Instagram Ads, Google Ads, TikTok Ads, YouTube Ads) to acquire new coaches and help existing coaches scale their businesses.

• Performance Optimization: Continuously monitor, analyze, and optimize campaign performance against key metrics such as Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), conversion rates, and lead quality.

• Budget Management: Strategically manage and allocate significant advertising budgets to maximize efficiency and profitability, ensuring spend aligns with growth targets and gross margin objectives.

• Audience & Creative Testing: Conduct rigorous A/B testing on ad creatives, copy, landing pages, and audience targeting to continuously improve campaign effectiveness.

• Data Analysis & Reporting: Provide regular, in-depth reports on campaign performance, key insights, and actionable recommendations to leadership, clearly demonstrating ROI and impact on coach growth.

• Collaboration: Work closely with the marketing team, sales (Coach Partnership Specialists), and Account Managers (CAMs) to align ad strategies with overall business objectives and client needs.

• Market Research: Stay up-to-date with industry trends, platform updates, and competitor strategies in the online fitness coaching and paid advertising space.

Who You Are:

• Proven Paid Ads Specialist: You have 2-4+ years of hands-on, quantifiable experience managing significant paid advertising budgets ($100k/month+ budgets in previous roles) with a strong track record of hitting ROAS and CAC targets.

• Results-Oriented: You are driven by data and focused on achieving clear, measurable business outcomes and profitability from your ad spend. You can articulate your past campaign successes with specific metrics (e.g., "achieved 3x ROAS, " "reduced CAC by 20%").

• Platform Expertise: Demonstrable expertise in managing campaigns on Meta (Facebook/Instagram Ads Manager) and Google Ads (Search, Display, YouTube) is essential. Experience with TikTok Ads is a significant plus.

• Analytical Mindset: You possess strong analytical skills, comfortable diving deep into data, identifying trends, and translating complex information into actionable insights.

• Self-Reliant & Proactive: You are a self-starter who thrives in an autonomous role, capable of independently managing projects from strategy to execution and optimization.

• Clear Communicator: You can effectively communicate complex ad performance data and strategies to both marketing professionals and non-technical stakeholders.

• Startup Adaptability: You thrive in fast-paced, evolving startup environments, comfortable with change and embracing new challenges.

• Passion for Fitness : A personal interest or background in the fitness industry or online coaching is a plus, allowing you to connect authentically with our coach community.

Why Join System2?

• Direct Impact: Play a central role in the growth of System2 and the businesses of hundreds of fitness entrepreneurs.

• High Ownership: Lead our paid ads strategy and execution with significant autonomy.

• Growth Environment: Join a rapidly expanding company with opportunities for professional development and advancement.

• Mission-Driven: Be part of a team dedicated to empowering individuals in the fitness space.