As a Paid Media Specialist at a global open-source software company, you will be responsible for ensuring APAC paid media projects/programmes are successfully planned and executed while contributing to the growth of the company via paid media strategies. More specifically, you’ll get to:
Key Responsibilities
● Develop, execute, and optimize cutting-edge paid media campaigns and programmes from conception to launch
● Work cross-departmentally to align campaign and programme strategies and goals across the organization
● Provide ongoing actionable insights into campaign and programme performance to relevant stakeholders
● Measure, and evaluate relevant paid media KPIs followed by applying optimization strategies to improve performance
● Oversee full funnel campaigns including Branding, Paid Social, Paid Search, content syndication, Demand and lead generation programmes
● Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
● Oversee and manage paid media budgets
● Manage external agencies and vendors to ensure an integrated approach
● Work with tech and web development teams to ensure there is a technical capability to deliver, capture and ensure the success of key aspects – such as landing pages, tracking codes and integration of analytics
● Maintain knowledge of industry best practices and new technologies
Requirements :
● 8+ years of paid media and digital campaign experience
● Familiarity with paid social media like LinkedIn, Facebook, Wechat and Twitter; knowledge of programmatic platform partners like The Trade Desk, DV360, Criteo and knowledge of paid search
● Solid foundation in B2B marketing and experience and understanding in data flow and user journeys
● Prior experience at a digital media agency or in a campaign management role
● Excellent time management skills and Proven ability to create high quality deliverables
● Able to work across multiple campaigns and programmes
● Detail Oriented
● Ability to conduct basic-level analysis of trend data. Working knowledge of web analytics tools like Adobe Analytics, and reporting tools like Datorama and Tableau is a plus
● Familiarity with data management platforms (DMPs), content syndication lead-passing solutions is a plus
● Understanding of first-party audience segmentation through content data platforms (CDPs) like Adobe Experience Platform is a plus
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