About Westman Atelier
A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.
- A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
- Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science
About Our Founder
Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.
Position Summary
The Paid Media Manager will assist in profitable and diversified customer acquisition. A key liaison across teams and our agencies, this role is a key contributor to paid channel strategy, performance, execution, and hindsight.
Reporting to the Director of Digital Marketing, this role will be data and metrics-driven while still contributing creative insights and ideas. Strong candidates will be skilled in data-driven decision making, and have a proven track record in driving successful paid media strategies to achieve marketing and business objectives.
Responsibilities:
- Strategize and execute campaigns across channels to drive the most efficient CAC and ROAS without sacrificing brand or long-term growth
- Own the creative process to support GTM launches and optimize performance, from briefing to post-launch analysis and learnings
- Lead weekly and monthly performance recaps including identifying any learnings, risk, and opportunities
- Contribute to demand generation ideas
- Execute a/b testing strategy that meets broader KPI goals and brand guidelines
- Assist in new channel diversification and launches
- Main point of contact with digital marketing agency, ensuring they are up to date on goals, calendar shifts, creative delivery, etc.
- Consistently maintain a strong eye in the market for emerging channels and trends
- Maintain competitive analysis documentation
- Partner cross-functionally with ease, exhibiting a strong grasp of how to balance profitability and desirability
- Partner with Ecommerce team to optimize landing pages performance and identify other opportunities to increase site conversion
Requirements:
- Bachelor's degree in Marketing or related field; Master’s, preferred
- 3-4 year’s experience scaling performance marketing channels in a direct to consumer space; beauty and luxury experience a plus
- At least 1 year’s experience planning and executing paid social campaigns
- Experience with DSPs/Ad Management tools for Facebook/Instagram, Google/YouTube, TikTok, and Pinterest
- Agile, highly organized individual with a knack for data and drive to innovate
- Advanced proficiency in Microsoft Excel & Google Analytics
Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave. The base salary for this position will range from $100,000 - $110,000. Exact compensation may vary based on job related skills, experience, and location.
*this is a remote position*
Top Skills
What We Do
Founded in 2018 by professional makeup artist Gucci Westman. For Westman, there are three vital signs of modern beauty: luxury, efficacy, and clean, consciously-crafted ingredients. For her first makeup line, she combines supremely buttery, rich textures with the best plant-based active ingredients. The ultimate naturally beautiful complexion — now available to everyone.
We are creating a new standard in luxury that we like to call consciously crafted beauty. Consciously crafted beauty means a transparent and thoughtful approach to innovation that recognizes modern needs, balancing ethical beauty standards with science, technology and product performance. It means we are always evolving and learning. And it means we are passionately committed to products formulated with integrity.
We believe makeup should do more than enhance — it should calm, nourish and balance. Westman Atelier ingredients are thoroughly and thoughtfully curated by both artist and chemist so you can enjoy skin-benefiting, non-toxic makeup that performs at the highest possible standard.
Our commitment is to constantly review, research and reassess our ingredients as fresh information comes to light — in the meantime, we’ll always be completely transparent about our formulations, which meet the European Union’s rigorous standards for clean beauty. And we promise never to use, parabens, PEGs, phthalates and many other harmful chemicals. Feel good about your skin from the inside out.
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