About the Team:
Our marketing team is committed to being dynamic problem solvers and innovative creators. We excel at adapting swiftly to change, ensuring that every strategy and campaign aligns with the evolving needs of our clients. Our dedication spans the entire customer journey, from initial engagement to long-term loyalty. We strive to drive new acquisition, retention, and revenue growth, crafting compelling narratives and solutions that elevate the Vagaro experience. Our mission is to empower our customers and partners, fostering enduring relationships that contribute to their success and ours.
About the Role:
As a Paid Media Manager at Vagaro, you will play a crucial role in driving our digital advertising strategy, optimizing campaign performance, and achieving our growth objectives. The ideal candidate will have a minimum of 2 years of hands-on experience managing paid media campaigns across major platforms, including Google, Microsoft, and Meta.
How you will contribute:
- Develop, implement, and manage paid media campaigns across Google, Microsoft, and Meta platforms.
- Monitor and analyze campaign performance, providing regular reports and insights to optimize ROI.
- Collaborate with the marketing team to align paid media strategies with overall marketing goals.
- Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategies.
- Manage budgets, bid strategies, and ad placements to maximize campaign effectiveness.
- Work closely with the design team to create compelling ad assets that align with campaign objectives.
- Write engaging and effective copy for short-form content, including ad headlines, descriptions, and call-to-actions.
- Stay up-to-date with industry trends, platform updates, and best practices in paid media.
Who we are searching for:
- Minimum of 2 years of hands-on experience with paid media platforms (Google, Microsoft, Meta).
- Proven track record of managing successful paid media campaigns.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and collaboration skills.
- Proficiency in using advertising tools and platforms (e.g., Google Ads, Microsoft Advertising, Meta Ads Manager).
- Experience in working with design teams to develop ad creatives.
- Strong copywriting skills for short-form content.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Why You’ll Love Working Here:
- Attractive Compensation & Performance Bonuses: Enjoy a competitive salary paired with performance-based bonuses
- Generous PTO: 15 accrued days, including 9 company holidays annually
- Growth Opportunities: College Assistance Reimbursement, access to our EAP & Work/Life Program, and a LinkedIn Learning account to master new skills
- Financial Security: 401k program with 4% matching and optional life/supplemental insurance
- Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family
- Exclusive Perks: Discounts, special offers, and preferred seating for top attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork
- Beauty Perks: Receive $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments
- Food Perks: Enjoy a $50 monthly stipend for our onsite microkitchen, offering light meals, snacks, and beverages, plus a complimentary DoorDash DashPass subscription for all your local food delivery needs
- Stay Active: Take advantage of our on-site gym, flavored water dispenser, and basketball court to stay fit and energized
Equal Opportunity Employer:
Vagaro is proud to be an Equal Employment Opportunity and affirmative action employer. We foster an inclusive environment where individuals are evaluated without discrimination based on gender, race, ethnicity, age, disability, religion, sexual orientation, gender identity, veteran status, or any other characteristics protected by law.
Privacy Policy:
Your privacy matters! At Vagaro, we are committed to protecting your personal information. Before proceeding with your application, please review our Employee and Applicant Privacy Notice here. By submitting your application, you acknowledge that you have read and understood our Privacy Notice, which outlines how we collect, use, disclose, and protect your information during the recruitment and employment process.
Learn More About Vagaro:
Visit us at Vagaro.com and sales.vagaro.com to learn more.
Top Skills
What We Do
Vagaro Inc. is a leading business management platform and online marketplace that powers the needs of the beauty, fitness and wellness industries. More than 178,000 service professionals across the U.S., Canada, the U.K. and Australia use Vagaro to manage, market and grow their business. The platform runs on any device and has the ability to accept online bookings, schedule clients, run marketing campaigns and manage overall business operations. Payment processing is seamlessly integrated into the platform and engineered to support fully contactless payment methods. Consumers choose Vagaro to search for and book wellness services on any device. In 2020, more than 76 million appointments were booked through Vagaro.
Headquartered in Pleasanton, CA, the office is close to the 580, 680, BART station, many great restaurants, and two fantastic downtowns. Bike into work, have a fresh cappuccino, and enjoy plenty of snacks from our fully stocked kitchen. Furthermore, you can settle in with your friendly colleagues and enjoy your workday with a collaborative team in a rapidly growing company.
Come and join Team Vagaro! We are hiring. Apply for a job today. https://sales.vagaro.com/careers
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