Paid Media Manager

Who We Are:

Invicti is a leading provider of application security solutions, specializing in securing web applications and APIs throughout the software development lifecycle. With over 15 years of experience in this space, our products Netsparker and Acunetix combine security and development teams to safeguard company data from breaches. We offer a range of solutions including Discovery, Dynamic Application Security Testing (DAST), Interactive Application Security Testing (IAST), and Software Composition Analysis (SCA). Our proprietary Proof-Based Scanning technology automates vulnerability verification, saving time for development and security teams. We serve over 3,500 organizations globally, including prestigious clients such as NASA, Samsung, IBM, and Verizon.

We are looking for a data-driven Paid Media Manager to establish and grow a B2B inbound marketing engine spanning paid marketing and conversion rate optimization.

Who You Are:
This person will develop, execute, and optimize pipeline-generating campaigns across paid search, third-party advertising, and display advertising. They will also run an always-on conversion rate optimization program spanning this company’s digital properties, partnering with product marketing, design, and development teams to form hypotheses, execute on-site changes, and measure results.This is a critical role for the company and will have a large impact on the business. The successful candidate will be a self-starter who is intensely curious and relentless in their pursuit of better metrics. We are open to 100% remote in the US time zones.

What You’ll Do:
Strategy

• Measure and report on the performance of all digital marketing campaigns and assess against goals.
• Work closely with downstream resources (others marketers, SDRs, BDRs, sales leaders) to assess lead quality and adapt tactics to maximize pipeline and revenue.
• Develop strategies that drive target prospects to our websites, primarily focusing on paid channels.
• Use data-driven conversion rate optimization strategies to improve the design, UX, and content of key website pages and landing pages.
• Have a point of view and a plan for executing on how we get to our annual goals.

Daily Routine

• Plan, develop, and implement paid media campaigns across paid search, display, and other referral channels, managing to budget and improving performance and efficiency.
• Identify and work with third-party vendors to secure targeted and relevant paid promotions, sponsored media, and syndication opportunities.
• Collaborate with internal teams to create and optimize paid landing pages.
• Maintain a prioritized experimentation backlog. Plan, execute and measure conversion rate tests.

What You’ll Need:

• 6+ years of experience working in digital marketing (B2B marketing and/or marketing for an enterprise software company is a strong plus).
• Advanced knowledge of paid search - Google Ads (Adwords), Microsoft Advertising (Bing Ads).
• Experience collaborating with cross-functional partners to build and maintain a digital experimentation program.
• Experience with reporting, heat mapping, and analytics tools such as Google Analytics, Hotjar, etc.
• Analytical, results- and detail-oriented, with the ability to plan and prioritize appropriately.
• Proven track record of setting, exceeding, tracking, measuring, and communicating the progress of meaningful objectives and goals.
• Self-starter who can operate with limited guidance but knows when to ask for help.
• Positive attitude and proven team player.
• Outstanding flexibility, adaptability, and sense of accountability.
• Thrives in data-driven, fast-paced organizations.
• Experience with Salesforce and Marketo is a strong plus.

Accountabilities

• Delivering high-quality work: The individual in this role will be accountable for consistently producing work that meets or exceeds established standards. This includes accuracy, attention to detail, and adherence to company guidelines. 
•  Meeting deadlines: Timeliness is crucial in any role, and it is no different here. The individual will be responsible for completing tasks within set deadlines, ensuring that projects progress smoothly and efficiently. 
•  Communication: Effective communication plays a vital role in any job. The person in this position will be accountable for maintaining clear and open lines of communication with colleagues, superiors, and clients/customers as necessary. 
• Problem-solving: Taking ownership of problem-solving initiatives is an important aspect of this role's accountability. The individual should actively seek out solutions to challenges that arise, displaying resourcefulness and critical thinking skills. 
• Collaborative teamwork: Collaboration often leads to enhanced outcomes. Therefore, being accountable for working effectively as part of a team is essential in order to achieve shared goals and drive success. 
• Continuous improvement: A growth mindset is valued here; therefore, being responsible for personal development by actively seeking opportunities to learn new skills or improve existing ones is encouraged. By incorporating these accountabilities into the job description or performance expectations, both employers and employees can have a clearer understanding of what constitutes success in this particular role.

Why Invicti:

Your Health & Wellness Matters:
Health Insurance: Taking care of our team goes beyond the office.  We cover 100% of employee health care, vision and dental premium costs. For dependents, we contribute 75% of the health care and 50% vision/dental premium cost, so you can be sure that you and your family are in the best possible health. Coverage is effective your first day.

Employee Assistance Program: Emotional Support Counseling services - 24/7 Life Coaching, Dependent Care, Elder Care, Financial & Legal Support, Wellness Coaching, New Parent Support and more

Parental Leave: 16 week paid leave for birthing parent recovery. 4 week paid leave for non-birthing/bonding  parent

401(k) Savings Plan: 50% up to 6% company match with 100% annual cliff vesting 

We Value Adult/Life Balance:
Hybrid or Remote Working: If you are local to one of our office locations, you can work a hybrid/home schedule - we got you covered

Discretionary Time Off: Enjoy a flexible vacation schedule where you do not have to wait to use time off until it is accrued

Quarterly Thrive-Wellness Days: One extra vacation day per quarter where the entire company takes a break from normal, daily activities to refresh and rejuvenate

Volunteerism Time Off : 5 days of paid time off each year to participate in the volunteer activities of your choice 

Paid Birthday Off: Take your birthday off to celebrate you!

We Value You:

Employee Recognition: Ongoing recognition & rewards. A Culture that emphasizes personal and professional growth

At Invicti, we embrace diversity and individuality in all forms. Discrimination has no place here - regardless of race, religion, gender, age, ability, sexual orientation, or any other aspect that makes you unique. We're all about creating a space where everyone feels valued and included. So come as you are and join us in shaping the future of our industry.