At Fors Marsh, we take on issues that matter. We are a team of researchers, advisors, and communicators working together to shape the systems that shape our lives. We look at human behavior from all angles to design targeted solutions that influence decision-making and move people to action. We are committed to the problem, not just the project, and we are intentional about taking on work and forming partnerships that balance purpose, people, planet, and profit. We are a certified B Corporation, a Just employer, and a 2019-2024 Top Workplace. We hold ourselves accountable to the values that have always defined us. And those values drive us to be the best possible versions of ourselves-for each other, our communities, our clients, and the world.
Fors Marsh’s Strategic Creative & Communications business unit is expanding their Media & Engagement practice area, and is seeking a Paid Media Manager. The project/client work will largely focus on public health campaigns. The individual best suited for this position will have experience working with paid media leads to build paid media plans and buys for our federal clients. This includes recommendation of media tactics, paid media vendors, and key performance indicators (KPIs). This person will ensure all clients media buys are running as planned and within budget and time allocated. They will work on client pacing and performance reports as needed.
• Conducts client presentations and articulates media strategies, recommendations, and campaign performance results for assigned client portfolio.
• Develops and implements comprehensive media plans aligned with client objectives, target audience, and campaign goals.
• Conducts audience research, market analysis, and competitive intelligence to inform media strategy and messaging.
• Collaborates with internal teams to align media plans with creative strategies and campaign objectives.
• Identifies media opportunities and explores emerging trends to enhance campaign effectiveness.
• Executes media-buying activities, negotiates rates, and secures placements across various media channels.
• Develops and maintains relationships with media vendors and partners to optimize media investments.
• Monitors media budgets, ensuring efficient allocation and adherence to client objectives.
• Monitors and analyzes media campaign performance, providing insights and recommendations for optimization.
• Tracks key performance metrics, interprets data, and makes data-driven adjustments to maximize return on investment (ROI).
• Continuously evaluates media performance against campaign objectives and industry benchmarks.
• Serves as a trusted advisor, providing strategic guidance on media planning, targeting, and optimization.
• Collaborates with Account teams to ensure seamless communication and alignment with client expectations.
• Provides updates, insights, and campaign performance reports for client portfolio.
• Provides guidance and mentorship to junior media team members, fostering their professional growth.
• Fosters a collaborative work environment, facilitating cross-functional teamwork and knowledge sharing.
• Stays informed about industry advancements and best practices, sharing insights with the team.
• Bachelor’s degree or equivalent combination of education and experience in marketing, communication, business, or related disciplines.
• Minimum of 4 years’ experience in paid media.
• Highly analytical with a strong attention to detail.
• Ability to drive insights from data and tell a compelling story.
• Preference given to candidates with paid media experience with projects/clients focused on federal public health/health campaigns.
• Must be a U.S. Citizen and consent to a full background check due to our federal contract requirements.
Our benefits typically meet or exceed our competitors’ packages. Ways we are unique?
• Ability to make an impact on people’s lives, both internal and external to the organization.
• Top-tier health, dental, vision, and long and short-term disability coverage all covered at 100% for employee coverage.
• Remote work.
• Our company culture, which values balance and allows each employee to take leave as they require it to balance the responsibilities of both their work and home lives without worrying about depleting their available leave hours.
• We provide a floating holiday bank so you can celebrate the days you value.
• Generous matching retirement contributions and no vesting period starting the third month of employment.
• Dedicated training and development budgets to expand your expertise and grow your skillset.
• You can volunteer your way with paid time off.
• You can participate in Fors Marsh staff-led affinity groups.
• Our employees receive product and service discounts through the certified B Corp network.
$75,000 – $90,000
Paid Media Mgr I-II
Remote, United States Residents only
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran
What We Do
Work with purpose. At FMG, we are deeply committed to helping people make better decisions. Society’s greatest challenges won’t be solved on a whim. That’s why we collaborate with our partners and clients to find creative solutions to complex problems through research and strategy to create lasting change. From individuals to institutions, we’re deeply invested in the change we want to see.
By delivering behavioral expertise within eight key markets—technology, consumer behavior, policy, health, homeland security, defense, finance, and elections—we’re not just committed to the project; we’re committed to the problem. Our work helps people make better choices. And if we can help them choose better, we can help them live better.
If you’re curious, adaptable, and want to change the world, you might do well here. FMG is a place of growth and change for thinkers and doers from all walks of life. Our ambition to make the world better for people begins with a workplace that’s better for people. To ensure every voice is heard, we founded the Driving Inclusion and Valuing Equity (DIVE) Committee, Racial Equity Team, and Affinity Groups, as well as sponsor an annual Indigenous Internship Program.
As a certified B Corporation, we partner, lead, and serve our clients, staff, and community through honesty, stewardship, and equity. And as a Climate Neutral Certified organization, we continue to make bold choices and drive innovation moving forward in our goal to become net-zero by 2030. Our commitment to solving economic, social, and environmental problems can be seen in every fraction of our business. Join our team and learn what it’s like to use business as a force for good.
