Job Category
We are looking for a passionate, agile, customer-driven Paid Media Manager who will be responsible for managing, reviewing, planning, and executing our clients’ targeted digital marketing campaigns across paid media.
Responsibilities
- Possess strong knowledge and management of Paid Search (Google and Microsoft), Paid social media (Facebook, Instagram, TikTok, Snapchat, Reddit, and LinkedIn) and Programmatic Display campaigns with the ability to develop successful strategies to drive client growth.
- Manage multiple channels for multiple clients independently
- Integrate offline customer data with online campaign performance metrics
- Collaborate with the creative team to strategize on programmatic display and social creative that generate results
- Oversee and analyze custom reports for clients with large geographic footprints
- Identify opportunities to pitch new services to existing and potential new clients
- Collaborate with Account Managers as well as key clients to discuss progress and interpret analytic findings to identify strategies to improve client ROI
- Monitor and optimize campaign pacing, budgets, and bidding
- Analyze and strategize on campaign performance metrics
- Maintain current knowledge of AI’s impact on digital marketing and AI paid media products
- Maintain high levels of up-to-date knowledge of best practices and strategies in paid media (including beta programs, advertising networks and innovation opportunities)
- Display a strong understanding of emerging digital techniques and trends within the media landscape and in the greater digital ecosystem
Requirements
- 2+ years of professional experience in paid digital marketing
- Bachelor’s Degree or higher in Business, Marketing, or related field
- Expertise in developing and optimizing Paid Search, Paid Social and Programmatic campaigns through analysis of performance reports and down-funnel data
- Advanced user of Microsoft Excel including VLOOKUPs and Pivot Tables
- Ability to manage complex projects and deliver results in a fast-paced, deadline-oriented environment
- Exceptional verbal and written communications skills
- Self-starter comfortable looking for and filling gaps in process, communication calendars and campaigns
- Comfortable working closely with key partners to manage the process with the greater team
- Detail oriented and able to update systems with high accuracy
- Travel required – 10%
The expected salary range for this position is $70,000 USD to $85,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. The salary may be adjusted based on applicant's geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company’s standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.
#LI-REMOTE
Flexibility for occasional travel to different offices or events is essential to fulfill the duties of this role. This may include attending meetings, conferences, or training sessions, as well as collaborating with team members or partners in various locations. While travel requirements may vary, candidates should be prepared to engage in occasional travel as needed to support business objectives and foster professional relationships.
CloudControlMedia (a QuinStreet subsidiary) is an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity, or any other characteristics protected by law.
Please see QuinStreet’s Employee Privacy Notice here.
Skills Required
- 2+ years of professional experience in paid digital marketing
- Bachelor’s degree or higher in Business, Marketing, or a related field
- Expertise developing and optimizing paid search, paid social, and programmatic campaigns
- Experience analyzing performance reports and down-funnel data
- Advanced Microsoft Excel skills, including VLOOKUPs and Pivot Tables
- Ability to manage complex projects in a fast-paced, deadline-oriented environment
- Exceptional verbal and written communication skills
- Self-starter who can identify and fill process, communication, and campaign gaps
- Ability to collaborate closely with key partners and broader teams
- Strong attention to detail and high accuracy when updating systems
- Willingness to travel approximately 10%
What We Do
"To be great – requires an absolute obsession and focus on your core business. That is what we do. That is what you should do. ” – CloudControlMedia Founder Casey Cook, on why companies should outsource their online marketing. CloudControlMedia is a performance based digital marketing firm with expertise in higher education. We offer a full suite of digital marketing services including SEM, SEO, Email, Social Media, CRO, content development, creative services and analytics. We work with organizations that spend 10k monthly up to 10M monthly- who want to know exactly what they are getting back for every dollar they spend online. CloudControlMedia is a subsidiary of QuinStreet, Inc., a leader in performance marketplace products and technologies. CCMP, our supported digital analytics and performance marketing platform, improves lead quality, optimizes spending and increases the efficiency of your marketing programs. Our platform delivers visibility and transparency into marketing allocation decisions. We don't believe in spending without results. Our team is data obsessed and has decades of experience in connecting the right people with the right opportunities to help our clients exceed their goals. Our team cares deeply, we strive to overdeliver and are proud of our long-term client relationships, some exceeding 10 years. The internet is a dazzling math problem to be solved and CloudControlMedia is here with our people and our platform to unlock leads and deliver growth for your organization
