Paid Media Manager (KL07)
The Growth Marketing Team is looking for a Paid Media Manager to support the planning, execution, and optimization of our paid media strategy to increase our online presence and improve our marketing and sales efforts. Our online presence is a key strategic driver of growth for the Enterprise and Mid-Market Business Unit, and this role will contribute meaningfully to driving results. A successful Paid Media Manager will work closely with the Demand Generation team to help maximize ROI, drive traffic, and support customer acquisition.
You'll Get To:
Contribute to the execution of top-of-funnel paid media strategies across media channels
Partner with the events team to help integrate paid media with event-driven campaigns and support reach across the marketing mix.
Support the identification of resonant messaging by optimizing targeting, bids, creatives, audiences, and ad and landing pages through A/B testing.
Monitor and report on progress against paid media KPIs; execute tests, analyze data, and surface insights to help maximize ROI across campaigns.
Manage campaign expenses by staying on budget, estimating monthly costs, and adjusting bids to improve ROI.
Stay current on paid media best practices and technologies and help identify new tactics and channels to scale paid media efforts.
Collaborate with marketing colleagues to ensure alignment with joint marketing objectives.
Work cross-functionally with content, creative, and marketing operations to support brand and technical execution alignment.
What You'll Need:
5+ years of related experience working on paid media programs, with experience in paid search, LinkedIn, and B2B digital advertising
BA/BS in Marketing, Digital Media, or a related field
Experience using paid media tactics for B2B brand awareness and demand generation, with a focus on top-of-funnel motions
Solid understanding of paid media metrics; able to interpret results and recommend actions to improve campaign effectiveness
Experience running A/B tests and multivariate experiments
Familiarity with web analytics methodology and platforms, including Segment, Google Analytics, Amplitude, and Google Tag Manager
Proficient with Marketo or other marketing automation tools
Comfort with ambiguity in a dynamic working environment; able to balance getting the details right while still moving at pace
Benefits:
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is:
$136,000.00 - $172,000.00You’re driven to succeed and so are we. At Lytx, our mission is to protect a world in motion, and we do it by building technology and partnerships that help keep people safe on the road. The way we work is guided by our shared values: Deliver for the customer, Responsibility in every outcome, Innovate with purpose, Velocity with excellence, and Elevate each other.
If you’re looking for meaningful work, a team that challenges and supports you, and the chance to grow your career while making a real impact, we’d love to meet you.
Together, we’re helping make roadways safer and saving lives!
Lytx, Inc. is proud to be an equal opportunity employer. We’re committed to building a diverse and inclusive workforce and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]. Lytx conducts background checks on applicants who receive a conditional offer of employment in accordance with applicable local, state, federal and regional laws. Qualified applicants with arrest or conviction records will be considered. Background check results may potentially result in the withdrawal of a conditional offer of employment and will be made in accordance with all applicable local, state, federal and regional laws.
Skills Required
- 5+ years experience managing paid media programs with paid search, LinkedIn, and B2B digital advertising
- BA/BS in Marketing, Digital Media, or a related field
- Experience using paid media tactics for B2B brand awareness and demand generation (top-of-funnel focus)
- Solid understanding of paid media metrics and ability to interpret results and recommend actions
- Experience running A/B tests and multivariate experiments
- Familiarity with web analytics methodology and platforms, including Segment, Google Analytics, Amplitude, and Google Tag Manager
- Proficiency with Marketo or other marketing automation tools
- Ability to work in a dynamic environment and balance detail orientation with speed
What We Do
Learn how Lytx video telematics can help you improve safety, efficiency, and DOT compliance in your fleet. Start improving your fleet operations today.
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