The main role of the Paid Media Manager is to implement and optimize search advertising campaigns across various platforms. They are responsible for campaign optimization, analysis and reporting and also act as a technical contact between account managers, clients and creative agencies. Paid Media Managers must therefore be able to communicate effectively and manage internal and external client expectations.
ESSENTIAL REQUIREMENTS:
- Experience in running, implementing & managing Google Ads campaigns ( Microsoft Ads, Apple Search and Search Ads 360 campaigns advantageous)
- Experience in implementing & managing Re-marketing & Shopping campaigns is advantageous
- Experience with setup and testing of tracking requirements of online campaigns
- Knowledge of PPC Search best practices and optimization techniques
- Paid Media Manager Responsibilities would include (Search):
- Pre-launch brief & strategy discussion.
- Keyword research, client research, competitive landscape analysis
- Overall account creation & set up
- Ongoing optimization & strategic feedback
- Performance - Ensure campaign targets are met (e.g. CPA / ROAS)
- Client & Internal Reporting for both operational & invoicing purposes
- Training & Development
- Excellent computer skills (MS Office essential - intermediate to advanced Excel)
- Internet savvy & passionate
- Highly organized with an eye for detail
- Able to work very accurately with numbers
- Able to work on own initiative, prioritize workload and juggle multiple tasks
- Excellent administrative, communication and time management skills
- Good command of both written and verbal English
- Minimum of 3 years digital / campaign management experience
ADVANTAGEOUS:
- Experience managing Display (GDN / YouTube / Smart Display) campaigns
- GMP Stack knowledge / experience (in particular SA360)
- Facebook Business Manager / Twitter / Criteo knowledge / experience
- Experience running eCommerce / Retail campaigns
- Good knowledge of Digital Marketing Landscape
KEY COMPETENCIES AND WORK ETHIC
- Exceptional communication skills both written and verbal and display professional and exemplary behaviour at all times
- Specialised knowledge - have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date so that they can continue to deliver the best work possible.
- Competency - Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations upfront, and they do their best to make the situation right. Professionals don't make excuses but focus on finding solutions.
- Displays honesty and integrity at all times
- Be accountable for their actions even when making mistakes
- They exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don't let a bad day impact how they interact with colleagues or clients.
- Display strong interpersonal skills. Ability to build strong relationships with clients and colleagues; display a strong team spirit.
- Maintain the highest standards of delivery, productivity and effectiveness at all times
- Organized and detail-oriented
- Be approachable and open to constructive feedback
- Exceptional time management skills and ability to prioritize a high volume of projects simultaneously in a fast-paced unpredictable environment.
- Strong problem-solving skills
- This includes but is not limited to taking decisions independently while staying within the company guidelines; Proactive attitude; staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.
- Display a hunger for knowledge and a willingness to learn for any situation
- Respect, appreciate and contribution towards decision making
- Self-motivated and driven individual with strong integrity
- Very diligent – staying on top of the details and understanding how they fit into the big picture
If you feel you fit the above criteria, please apply with your CV and cover letter.
Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.
What We Do
Incubeta is a team of over 800 creators, thinkers, makers and doers working across 20 offices globally to unlock business growth for clients including Google, Hyundai, Netflix, HBO and L'Oréal.
Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilment.
Incubeta’s ‘Upgrade your Growth’ narrative emphasizes how the business will grow alongside its clients focusing on expanding our services and products across the entire customer journey, giving clients back control over their data, customers, and actions. The Incubeta group has grown 20 fold over the past 7 years, offering fantastic growth opportunities for staff and helping its rising number of clients grow in a complex digital environment.
The unification of its specialisms will ensure Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.
