Paid Media Manager (Hybrid, North Carolina)

At Broadridge, we’ve built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about growing your career while helping others along the way, we invite you to join the Broadridge team. 

We’re looking for a Paid Media Manager to join our Global Brand & Digital Marketing team, a group focused on bringing together brand strategy, creative storytelling, and digital channels to drive meaningful results for our business and brand. 

This role is ideal for a marketer who thrives at the intersection of strategy, execution, and performance. You will play a key role in planning, activating, optimizing, and measuring integrated paid media campaigns across channels including paid search, paid social, programmatic, display, and select media partners. The right candidate brings a strong understanding of how paid media channels work together across the funnel, how to use data to inform decision-making, and how to optimize campaigns to improve engagement, conversion, and business impact. 

You’ll help shape integrated campaigns, uncover performance insights, and test new approaches that improve efficiency, audience engagement, and measurable outcomes. You’ll also collaborate closely with teams across design, segment and regional marketing, data and analytics, and lead generation. 

If you enjoy working in a fast-moving environment, solving problems through data, and continuously testing and optimizing digital campaigns, this role offers the opportunity to make a meaningful impact within a collaborative and forward-looking marketing team. 

Our open, diverse, and fun culture is one of our greatest strengths, and we’ll look to you to add to it. We’re a team of high performers at the forefront of technology, constantly learning, experimenting, and teaching together. This role is considered hybrid, which means you’ll be assigned to a Broadridge office and given the flexibility to work remotely 2–3 days a week. We travel occasionally to collaborate in person or attend company or industry events. 

Job Responsibilities: 

• Develop, execute, and optimize integrated paid media campaigns across paid search, paid social, programmatic, display, and select media partner channels in partnership with the Head of Paid Media and agency partners. 

• Guide cross-functional partners on campaign strategy and practical application to execution, including audience targeting, budget, bid strategy, messaging, creative formats, landing page alignment, and ongoing performance optimization. 

• Monitor, analyze, and report on campaign performance in partnership with agency teams, translating data into actionable recommendations that improve efficiency, engagement, conversion, and business impact. 

• Partner with cross-functional stakeholders to align paid media programs with broader brand, content, demand generation, and campaign objectives. 

• Support testing and experimentation across channels, audience segments, messaging, creative formats, and landing page experiences to identify opportunities for continuous improvement. 

• Help optimize campaigns against key performance indicators such as engagement, traffic quality, conversion, and other agreed-upon business outcomes. 

• Help establish and reinforce paid media best practices across campaign planning, execution, measurement, and optimization. 

• Stay informed on media trends, platform updates, targeting and measurement changes, and evolving digital marketing best practices, applying insights to campaign strategy and performance. 

• Build and share campaign insights with internal stakeholders to improve channel understanding and inform future planning, optimization, and investment decisions. 

Preferred Qualifications: 

• 3–5 years of experience in paid media, digital marketing, performance marketing, or related roles within technology, financial services, or other complex B2B environments. 

• Hands-on experience planning, managing, and optimizing campaigns across multiple paid media channels, including paid search, paid social, programmatic, display, and publisher or media partner programs. 

• Strong analytical and communication skills, with the ability to interpret performance data, identify trends, present insights clearly, and make actionable optimization recommendations. 

• Experience working within cross-functional marketing teams to deliver integrated campaigns and business outcomes. 

• Familiarity with campaign planning, audience segmentation, A/B testing, budget management, conversion-focused optimization, and performance reporting. 

• Understanding of how paid media supports broader funnel goals, including audience engagement, lead generation, and conversion. 

• Ability to balance strategic thinking with hands-on execution and strong attention to detail. 

• Self-starter mindset with a willingness to test, learn, and adapt. 

Compensation Range: The salary range for this position is between $90,000.00- $100,000.00.

Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

Bonus Eligibility: Bonus Eligible

Benefits Information: Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings for this role.