ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients’ success every step of the way.
ASI currently has a hybrid work model. This position requires in office presence on Tuesdays and Wednesdays.
In this role, you will lead ASI’s paid search and paid social advertising strategy, overseeing the planning, implementation, and optimization of campaigns across Google Ads, Meta Ads, LinkedIn Ads, and additional digital platforms. Your work will focus on driving qualified traffic, generating high-quality leads, and increasing conversion rates to support ASI’s overall growth objectives.
You will collaborate closely with cross-functional teams, including Marketing, Sales, and Creative—to ensure fully integrated execution and alignment across all paid media initiatives. This position reports directly to the Executive Director of Growth Marketing and plays a critical role in shaping ASI’s digital acquisition strategy through strong analytical insights, ongoing optimization, and executive-level performance reporting.
The salary range for this position is $100,000 to $150,000. Individual pay within the range will be based on role related experience, education, skills, and qualifications.
Key Responsibilities:
- Lead the strategy, execution, and optimization of paid search and paid social campaigns across Google Ads, Meta, LinkedIn, and other platforms to drive lead generation and meet business goals.
- Conduct keyword research, audience segmentation, bid strategy optimization, and build/refine retargeting and lookalike audiences.
- Monitor performance metrics (CTR, CPC, CPL, ROAS, CPA), run structured A/B tests, and collaborate with creative teams on ad copy and visual assets.
- Track, analyze, and interpret campaign data, ensuring accurate measurement through UTMs, pixels, and analytics tools, and deliver clear executive-level reports with actionable insights.
- Stay current on platform updates, industry trends, and competitive activity while sharing learnings and best practices with the broader marketing team.
- Work cross‑functionally with Marketing, Sales, and Creative teams to ensure campaign alignment, provide data-driven recommendations, and support full‑funnel optimization from ad click through conversion.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field — or equivalent work experience.
- 8+ years of digital marketing experience, including at least 5 years leading and managing paid media campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn.
- Expertise with Google Ads, Meta Ads, LinkedIn Ads, and strong proficiency in analytics and tracking tools (Google Analytics, Tag Manager, Looker Studio).
- Strong analytical and optimization skills, including A/B testing, conversion rate optimization, and audience targeting/segmentation.
- Excellent communication, organization, and project management abilities, with demonstrated success handling multiple campaigns in a fast‑paced environment.
- Preferred: Experience using HubSpot for monitoring paid performance and building segmented audiences.
ASI offers full-time employees a comprehensive benefits package including:
- Medical, Dental, and Vision coverage, available on day one of employment.
- Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
- 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
- Free Health and Wellness programs.
- Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
- Day one 401(k) with company match.
- Paid holidays, floating days, and paid time off (PTO).
- Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.
Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI’s Diversity and Inclusion Blog Posts.
Visit our company career web site at www.asicareers.com.
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What We Do
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through ASI’s robust industry-leading network, which boasts over 25,000 supplier and distributor members. ASI members have access to the world's most powerful promotional product network, ESP, where three out of every four promotional product searches occur. ASI is fully committed and dedicated to providing members with cutting edge interactive tools, member support, trade shows, educational information and resources that improve business efficiency, drive traffic and win sales. What is ASI’s mission? ASI bridges suppliers and distributors by providing catalogs, information directories, newsletters, magazines, websites, databases, interactive e-commerce, and robust marketing and selling tools. What are advertising specialties? Advertising specialties, also known as promotional products, are practical, entertaining or decorative products like mugs and tee shirts often imprinted with an advertiser’s name, logo, slogan or message and given away. These products are often kept by recipients for months, offering great exposure for the advertiser’s message. Featured Products: ESP Web: Source and order every promotional product in the industry from 3,500+ suppliers with ESP Web. ESP Websites: A user-friendly e-commerce enabled website solution. Choose from 100s of designs. Requires no design experience needed. Catalogs: Give clients new ideas and ways of using promo products and stay one step ahead of competitors. Magazines: ASI offers a wide range of award-winning publications to help keep your finger on the pulse of the industry. Show Booths: Display your products in front of thousands of industry distributors at three strategically timed ASI shows.
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