Position Summary
About us:
Brado is a consumer engagement firm. Our mission is to become the best in the world at empowering brands and organizations to engage with people on their most important life journeys. Across marketing, communications, innovation and consumer engagement technology, we provide transformative results for our clients.
Brado offers market research and strategy services, digital marketing services as well as an integrated consumer engagement technology solution.
The Role:
The Paid Media Director is the “right hand” person to the Group Director of our Digital Marketing team. Covering campaign performance reviews and audits, managing large scale budgets across multiple channels and mentoring the team, this person is a hands-on leader both internally and with our clients. This person will have direct management of a team. This person must have growing interest and competency in optimizing processes and work output, and strong passion for motivating people to deliver strong performance.
Key Areas of Responsibility
· Develop and oversee comprehensive paid media strategies across channels such as search, social, programmatic, and display.
· Responsible for work quality and consistency of the team working on select Brado paid media accounts
· Monitor and analyze campaign performance using tools like Google Analytics, Facebook Ads Manager, and other platforms; provide actionable insights.
· Strategic consulting: Identifying and proposing campaign opportunities, based on business, market, and industry insight, to executive-level points of contact.
· Completing audience research and segmentation planning, selecting of channel mix, and outlining messaging strategy.
· Sets business-level and campaign-level goals for campaign launches and outlines our approach to measuring success
· Present campaign strategies, performance reports, and recommendations to stakeholders or clients.
· Optimizes Return on Ad Spend (ROAS), and lead generation for assigned clients differentiating between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
· Develops integrated digital marketing strategies in collaboration with other departments and client teams
· Responsible for budget allocation and management of typically two hundred and fifty to five hundred thousand dollars each month and ensuring client’s KPI’s are being met
· Stay ahead of industry trends and emerging technologies to incorporate innovative strategies into campaigns.
· Build relationships with external vendors and platforms to negotiate media buys and explore new opportunities.
· 10+ years of digital campaign creation and optimization
· Bachelor’s degree in marketing or equivalent experience
· Aligns with our values: People, Commitment, Aspiration, Trustworthiness & Impact
· Proficient in leveraging Excel, Google Analytics and/or GA4
· Expertise in Google Ads, Meta and LinkedIn required
· Healthcare or Higher Education experience preferred
· Excellent editing skills and attention to detail.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home
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What We Do
Brado is the insight-to-activation marketing firm, launching the new in health with insight-driven, digital-centric precision. We help brands Get In Front™ – in front of their customers’ wants, their competition, and our rapidly changing world. What makes Brado unique is our ability to combine multiple data points with empathy, creating an understanding of your audience never before possible. You will know what your customers want before they do, allowing us to engage with your customers on their terms – when they want you, where they want you, and how they want you. Our approach moves brands seamlessly from insight to activation, continuously delivering insight-driven, digital-centric strategies and content. WE BELIEVE: We must value the individual. Work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We must respect and trust each other. Our clients place their trust in us. We place our trust in one another. Our work must have impact. We want to provide every team member the opportunity to do the very best work of their career. We must live our values. Our five values – People, Commitment, Impact, Aspiration, and Trustworthiness – are the inspiration for our framework and the measure of success. We hold ourselves and each other accountable for upholding and celebrating these values. Brado serves clients around the world with nearly 200 team members from our offices in St. Louis, Chicago, and Orange County. https://brado.net/
