WeLocalize

Paid Media Consultant - LATAM Market

Reposted 12 Hours Ago

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Hiring Remotely in Brazil

Remote

Mid level

Machine Learning • Natural Language Processing

The Role

The Paid Media Consultant will advise on best practices for Paid Search and Paid Social in the LATAM market, collaborate with internal teams, and provide strategies and recommendations for campaigns.

Summary Generated by Built In

About Adapt

Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production and performance measurement. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility for work-life balance.

Our culture is built on curiosity and we are looking for team members who have a passion for learning about the developments in the industry, their clients and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.

Role Summary

This is a freelance position to support our Paid Media team. You will play an important role as an advisor in Paid Media best practices (including Paid Search and Paid Social) in the LATAM Market (specially across Mexico and Brazil).

This project will require approximately 5-10 hours of work per month, depending on the client needs. The role will support our centralized media team by providing local market expertise across media platforms.

Responsibilities include collaborating with internal teams, sharing benchmarks and market insights, and delivering best practices, strategic guidance, account structures, keyword research, optimisation recommendations and occasional client calls.

Main Duties

Advising on best practices in Paid Search and Paid Social for the LATAM market
Giving insights, benchmarks and recommendations about the LATAM market to our Paid Media team
Defining optimization strategies with our internal Paid Media team
Conducting keyword research and building campaigns across multiple paid media platforms by working with the wider Paid media team
Attending appropriate calls/meetings with clients and the rest of the team
Helping to define measurement of success for campaigns

Requirements

Ideally 3-4 years in a role utilizing Google Ads, Microsoft Ads, Meta, and LinkedIn Ads.
Strong experience in LATAM Advertising Platforms
Experience working with B2B accounts
Demonstrable experience in planning, implementing and optimizing paid media campaigns
Strong written, verbal, and presentation skills
Proficiency in Microsoft Excel is desirable
Native level of Spanish/Portuguese and strong understanding of the culture in LATAM.

Job Reference: #LI-JC1

Top Skills

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What We Do

Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 250,000 in-country linguistic resources. Driving innovation in language services, Welocalize delivers high-quality training data solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types. Our people work across offices in North America, Europe, and Asia serving our global clients in the markets that matter to them.

• Global team of 2,100+
• Offices in North America, Europe and Asia
• Quality Certifications: ISO 9001:2015, ISO/IEC 27001:2013, ISO 17100:2015, ISO 13485:2016, ISO 18587:2017
• Accredited professional translators and interpreters for 250+ languages

www.welocalize.com