Paid Media Analyst

Posted Yesterday
Be an Early Applicant
37201, Nashville, TN, USA
In-Office
55K-92K Annually
Junior
Greentech • Professional Services
The Role
Conduct marketing data analysis and reporting for direct marketing campaigns. Build dashboards, develop attribution models, validate campaign data, analyze website and sales trends, and collaborate with digital marketing and stakeholders to inform business decisions.
Summary Generated by Built In
101954

701 Cool Springs Blvd, Franklin, Tennessee 37067

TruGreen accepts applications on an ongoing basis.

Job Description

TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make TruGreen an employer of choice and "a great place to work!"

Position Overview
 

Responsible for the research, analysis and insights regarding the market trends and competitors, potential and existing customers, and current campaign performance.

Responsibilities

  • Gathers, interprets, integrates and manages large-scale internal data for reporting needs using SQL and Access

  • Develops daily and weekly dashboards to track performance and growth of all direct marketing programs

  • Creates sales attribution model for direct marketing campaigns and interpret the results

  • Analyzes and verifies data to ensure accuracy of direct mail/or email campaigns

  • Collaborates with digital marketing team and other internal stakeholders for ad hoc analyses to help make informative business decisions

  • Analyses website and sales data to identify market and product trends

  • Develops tactics and analyzes metrics to assess the effectiveness of existing marketing, advertising, and communications programs

Education and Experience Requirements

  • Bachelor’s degree in Business, Marketing, Math, Statistics, Economics, IT or related field required, and 1-2 years for marketing analysis experience required or an equivalent combination of education and experience

Knowledge, Skills, and Abilities

  • Negotiation and influencing skills

  • Business and financial acumen

  • Organizational, project and process management and leadership skills

  • Written and verbal communication skills, including delivering presentations

  • Business process analysis skills

  • Attention to detail and quantitative analytical skills

  • Ability to operate independently and collaboratively within a team

  • Computer skills with Microsoft Office applications (Word, Excel, Outlook, PowerPoint)

  • SAS Programming knowledge and data analytic support abilities including data extraction, cleansing, match/merging and loading processes.

  • Deep knowledge and hands-on experience with at least one database, ideally SQL server

Physical Demands & Working Conditions
 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to:

  • Sit, stand and walk

  • Use hands and arms to handle, feel or reach

  • Speak and hear

  • Use close vision abilities

Occasionally required to:

  • Lift or move up to 25 lbs

  • Stoop, kneel, crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
 

Noise level

  • Low to moderate
     

Adverse Conditions

  • Minimal

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities.

To learn more copy and paste this URL into your browser: www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf

TruGreen performs pre-employment testing.

Disclaimer 
The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

By providing my cell phone number, I agree that TruGreen may call or text/SMS message me on that number using an automated telephone dialing system or prerecorded or artificial voice to discuss possible employment opportunities, my account, including current and possible future services, customer service and billing.  I understand that providing my cell phone number is not required to inquire about or apply for employment or purchase services, and that I may revoke this permission at any time. 

Ability to speak, read and write fluently in English is required.

You MUST BE physically located in the United States while performing this job.

TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.

Pay Ranges$54,983.00 - $91,638.00

This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee’s pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.
 
We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visit EEOC/EEO | TruGreen (trugreenjobs.com).
 

 
California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.

Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

 
TruGreen performs pre-employment testing.
 
To view our disclaimer, https://trugreenjobs.com/us/en/disclaimer

Skills Required

  • Bachelor's degree in Business, Marketing, Math, Statistics, Economics, IT or related field
  • 1-2 years of marketing analysis experience (or equivalent combination of education and experience)
  • Proficiency with SQL for data gathering and reporting
  • Experience with Microsoft Access for data management
  • SAS programming knowledge and data analytic support abilities (data extraction, cleansing, match/merging and loading)
  • Deep knowledge and hands-on experience with at least one database, ideally SQL Server
  • Ability to develop daily and weekly dashboards to track marketing performance
  • Experience creating and interpreting sales attribution models for marketing campaigns
  • Experience analyzing website and sales data to identify market and product trends
  • Computer skills with Microsoft Office applications (Word, Excel, Outlook, PowerPoint)
  • Attention to detail and quantitative analytical skills
  • Written and verbal communication skills, including delivering presentations
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The Company
HQ: Memphis, TN
7,627 Employees
Year Founded: 1973

What We Do

TruGreen is the nation's largest lawn care company, providing services such as lawn, tree, and shrub care, as well as mosquito and pest control, focusing on science-based solutions for healthy lawns.

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