Paid Media Account Manager

We are hiring a Paid Media Account Manager to join our marketing team based in Madrid

Job description

Context of the position 

Are you passionate about digital marketing? Do you have an entrepreneurial mindset and thrive in a fast-paced start-up environment? CPC, CPA, CPL, AOV, and other performance metrics are your second language and data and numbers don’t scare you?

We are looking for you! Our International Paid Media team in Madrid is looking to hire a Paid Media Account Manager responsible for the Belgian market.

Your objective? The successful candidate will be responsible for growing our Belgian Energy and Telecom verticals by driving qualified leads for our Sales team through various paid media channels, including Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, etc.

Your mission? Your mission is to grow our Belgian market by continuously searching for and identifying new opportunities in terms of customer acquisition through paid media.

The outcomes in detail Driving qualified leads for our Sales team

You will use your Digital Marketing expertise to drive qualified leads for our Sales team through our different acquisition channels (of which particularly Google Ads) by:

• Creating, executing, and managing digital marketing campaigns that present our company’s services with the objective of generating inbound traffic;
• Test and propose new creative ideas together with the paid acquisition team and the sales and design teams.

• Research and improve important aspects of campaign features: Audience research, website research, campaign structure and funnel optimization.
• Deliver paid media campaign optimizations, analyzing and providing recommendations for next steps based on data.
• Create, analyze and optimize landing pages using our CMS, online forms software and internal tools. 
• Aid tracking and analyzing the sales funnel acquisition.
• Report and daily follow-up.
• Market research, benchmarking and assisting with special operations projects.
• Stay informed of best practices and relevant industry, paid media, and paid media platform trends.

Performance monitoring

• Closely monitor campaign performance 
• Clearly present and interpret different KPIs as well as ROI
• Starting and optimizing digital marketing campaigns, mainly on Google Ads (mainly on Search but also on other Discover and Youtube), and occasionally on Bing Ads, Facebook Ads and other digital marketing platforms.
• In collaboration with the manager of Selectra’s International SEA department, leading the definition and the update of a clear strategy on each platform, based on strong beliefs acquired through experience. 
• Help each account manager of the department implement that strategy in the countries and markets he/she’s responsible for.
• Continuously test new strategies and lead technical improvements to maximize conversions and minimize costs at each stage of the funnel.
• Developing SEA best practises and increase leads and sales coming from paid channels

Export best practices in different verticals and markets

As your testing progresses, you won’t hesitate to communicate results with the team and deploy winning formulas on all Selectra’s markets, with the help of the local teams and account managers.

Profile 

You graduated with a Master degree from one of the best business or engineering schools or university equivalent and recognize yourself in the following: 

• You are fluent in English and Dutch/Flemish, French would be a big plus;
• You have a minimum of 2 years of relevant work experience, including a strong knowledge of Google Ads (Social Media is a plus).

You will succeed if:

• You are passionate about Digital Marketing;
• You are at ease in working in a multilingual environment; 
• You are a highly-committed self-starter who can work autonomously and in team;
• You are not afraid of data and numbers and you are able to communicate highly-technical concepts in a clear and easy-to-understand language to our different departments, including Sales, SEO, CRM, etc.;
• You have an entrepreneurial mindset and thrive in a fast-paced start-up environment where you have the opportunity to develop and take the lead on innovative projects that impact our business bottom line.

Terms and conditions 

• Based in Madrid, Spain
• Permanent contract
• Salary: negotiable based on experience
• Starting date: flexible

Benefits and Perks

• Madrid! You’ll be seduced by this city with a dreamy atmosphere and culture where everybody feels welcome.
• You’ll benefit from the flexibility and reactivity of a company with a start-up spirit (flat hierarchy, chill environment) 
• A truly international company: we count more than 20 nationalities and make sure you can talk with everyone by offering free language classes! 
• Company events: we work hard and love to celebrate once work is done! We organize monthly team events as well as 3 company-wide afterworks per year.
• You’ll have responsibilities within a dynamic team, here to train and assist you when needed
• We care about your health and wellbeing: 
  • preferential tariffs for private health insurance (free after a year in the company) 
  • preferential tariffs on your Gym subscription. 
  • Fresh fruits delivered every week
  • But especially, a work environment where we never let unhealthy HR situations unattended.
• We help you settle in your new town thanks to other advantages (Diverclick, …)

Recruitment process

• HR interview with Juliette Bernou
• Case Study Test
• Interview with the Head of SEO/SEA International, Mélanie Nguon and the Team Manager of SEA International, Nikolaj Stam
• Interview with the Managing Director, Maxime de La Raudière.
• Response to your application within 2 weeks maximum.

Company overview

Selectra works hard to make the world cheaper, greener and simpler by offering home contracts comparison, subscription and management services. What began as a simple energy price comparison has quickly expanded to include Internet and mobile subscriptions, insurance, and banking. Our vision for the future is ambitious: to become the reference for consumers looking to simplify the management of their home contracts and recurring expenses, all through a single tool.

With more than 2,200 employees, 96 million € in revenues in 2023, and operations in 17 countries, Selectra is among Europe's leading startups. Selectra was part of the French Tech 120, a yearly selection of the 120 most promising startups operated by the French government. Selectra is also frequently ranked among the fastest growing European companies by the Financial Times or the French economic media Les Echos.

In its recruitment, Selectra favors humble candidates who are passionate about their work and excel in their field of expertise, creating a truly stimulating work environment. At Selectra, where young graduates often hold top positions, we believe that age and experience should not be obstacles, but rather assets. Selectra has deeply ingrained in its DNA a rejection of the pitfalls often encountered in the workplace (useless meetings, bureaucracy, slowness, sidelining) and never allows unhealthy work situations to take hold. In summary, we make it a point of honor to create a work environment where kindness and mutual assistance prevail. We firmly believe that it is this healthy atmosphere that attracts the best talents and enables us to achieve our goals successfully.

No consideration of gender, age, skin color, sexual orientation or other discriminatory reasons will interfere with the selection process at Selectra.

We inform you that the data concerning you are computerized and treated confidentially. Your data will be kept for up to three years after you have submitted your application. Only persons employed in the human resources department will be able to access your data for strictly internal purposes. You can access, correct or delete your data by contacting [email protected]
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