Paid Media Account Lead, Public Affairs

Posted 24 Days Ago
Be an Early Applicant
Hiring Remotely in Washington, DC, USA
In-Office or Remote
65-65 Hourly
Senior level
Agency • Marketing Tech • Professional Services
The Role
Independently manage paid media strategy and execution for public affairs, corporate reputation, and political campaigns. Responsibilities include developing media plans, implementing and optimizing campaigns, analyzing performance, negotiating with partners, preparing strategy materials, improving team processes, and managing multiple high-stakes workstreams with minimal oversight.
Summary Generated by Built In
Company Description

Agency at the intersection of business, politics, and policy.

Job Description

Senior Media Strategist, Public Affairs
40 hrs/week

2-month contract, starting ASAP

Hourly Rate: $65 (to be confirmed)

Remote, but team is east coast so working east coast hours is a must

We're looking for a senior media strategist with public affairs or corporate communications experience to independently run paid media execution for a portfolio. This is not a client-facing role, but you'll own strategy development and campaign execution behind the scenes, working closely with the Account Lead who manages the client relationship directly.

What you'll do:

  • Independently run mid-spend campaigns from inception to completion
  • Build data-backed media plans that align to client and campaign objectives, and prepare strategy and performance materials for the Account Lead to present
  • Own end-to-end campaign implementation, including platform execution, optimization, analysis, and partner negotiation/contracting
  • Collaborate with the Account Lead to ensure execution maps back to the high-level strategic approach
  • Proactively identify and build processes that improve cross-team communication and execution
  • Keep multiple high-stakes workstreams moving without heavy oversight

 

    Qualifications

     

    • 6-9 years in digital media strategy, planning, and direct-IO buying (agency background preferred)
    • Track record running campaigns for corporate reputation, public affairs, and/or political clients
    • Public affairs or corporate comms experience, ideally in DC or tech
    • Strong analytical skills with hands-on experience in tools like GWI, Comscore, Datorama, Google Analytics, or Tableau
    • Ability to pick up new platforms and proprietary tools quickly
    • Expert-level Excel/Google Sheets for budgets and performance analysis
    • Comfortable operating independently, thinking strategically, and solving problems without a client-facing safety net

    Additional Information

    We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
     

    We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.

    Skills Required

    • 6–9 years of experience in digital media strategy, planning, and direct-IO buying
    • Experience running campaigns for corporate reputation, public affairs, and/or political clients
    • Public affairs or corporate communications experience
    • Strong analytical skills and hands-on experience with GWI, Comscore, Datorama, Google Analytics, or Tableau
    • Ability to quickly learn new platforms and proprietary tools
    • Expert-level Excel or Google Sheets skills for budget and performance analysis
    • Ability to work independently, think strategically, and solve problems without heavy oversight
    • Agency background
    • Experience in DC or technology-sector public affairs or corporate communications
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    The Company
    40 Employees
    Year Founded: 2018

    What We Do

    We Are Rosie is a flexible marketing and creative talent company that connects brands with vetted, experienced freelance and fractional marketers. It assembles tailored teams for campaigns, projects, embedded in-house studios, and short- or long-term staffing needs. Founded to create a more human-centric, inclusive way of working, the company helps organizations solve brand challenges quickly without traditional agency retainers, unnecessary layers, or wasted time.

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