Paid Ads Specialist

Posted 17 Days Ago
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Hiring Remotely in USA
Remote
Senior level
Agency • Information Technology • Professional Services • Financial Services
The Role
The Paid Ads Specialist will lead PPC campaigns, manage performance metrics, analyze data for growth opportunities, and collaborate with accounts and creative teams.
Summary Generated by Built In

This is a remote position.

Our client is looking for a Senior Paid Media Specialist to lead high-performance PPC initiatives across multiple agency accounts. They operate within the digital marketing industry and have built a strong reputation in recent years for strategic growth and performance-driven client results.

This opportunity is ideal for a seasoned paid media expert who thrives inside an agency environment, moves quickly from data to action, and consistently delivers measurable outcomes. The selected candidate will take ownership of campaign strategy, execution, and optimization across a diverse client portfolio, including both e-commerce and lead generation accounts.

Responsibilities
  • Develop, launch, and refine paid media campaigns across Google Ads, Meta Ads, and additional digital advertising platforms

  • Take full accountability for daily performance metrics, including CPA, ROAS, and conversion goals

  • Conduct in-depth data analysis to identify trends, gaps, and scalable growth opportunities

  • Build and maintain reporting dashboards using tools such as AgencyAnalytics, Looker Studio, and CallRail

  • Partner with account managers and creative teams to align strategy with client objectives

  • Present campaign insights, performance updates, and strategic recommendations directly to clients

  • Manage multiple accounts simultaneously while maintaining accuracy, quality, and performance standards



Requirements
  • Minimum of 4 years of hands-on paid media experience within a digital marketing agency

  • Strong expertise in Google Ads, including Search, Display, and Performance Max campaigns

  • Proven experience managing both e-commerce and lead generation accounts

  • Advanced analytical capabilities and comfort interpreting large data sets

  • Ability to write compelling ad copy that converts

  • Confidence communicating directly with clients

  • Ability to operate efficiently in a fast-paced, multi-account environment

Qualifications
  • Deep understanding of campaign structure, bid strategies, audience segmentation, and conversion tracking

  • Experience optimizing accounts for profitability and growth

  • Strong organizational skills and proactive communication habits

  • Self-motivated and able to perform independently in a remote setting




Benefits
  • Full-time position

  • 100% remote work environment

  • Opportunity to manage high-impact campaigns across multiple industries

  • Performance-driven culture focused on measurable outcomes

  • Autonomy and ownership over strategy and execution

  • Collaborative team culture with experienced marketing professionals



  • Skills Required

    • 4 years of paid media experience in a digital marketing agency
    • Expertise in Google Ads
    • Experience with e-commerce and lead generation accounts
    • Advanced analytical skills to interpret data
    • Ability to write compelling ad copy
    • Communication skills to present insights to clients
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    The Company
    38 Employees
    Year Founded: 2021

    What We Do

    WOW Remote Teams provides US companies with custom, reliable, and affordable teams featuring the top 1% of professionals from Latin America, streamlining hiring and offering significant cost savings.

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