As an Owned Media Lead, your main focus will be to plan and optimize CRM communication across email, push, SMS, and WhatsApp, using customer data to enable personalized journeys through the marketing automation platform. You collaborate across teams to align owned media, campaigns, and membership activities, ensuring consistent communications and supporting commercial goals.
This on-site role reports into our Marketing Manager and is based out of Toronto Support Office.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*
CRM Planning & Channel Execution
- Plan and optimize communication across CRM channels (Email, Push, and when applicable SMS and Whatsapp) in line local marketing calendar
- Leverage the Marketing Automation Platform (MAP) to enable data-driven, automated customer journeys and campaign communications across CRM channels
- Oversee global E-mail and Push activities to ensure global and local communications align
Customer Data, Content Personalization & SEO
- Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth
- Support Commercial team with SEO actions
Cross Functional Collaboration & Membership Activation
- Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns, ensuring omni-channel consistency
- Collaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives, and ensure alignment with QCP
- Responsible for planning local events and partnerships related to the H&M Membership program and planning local Mission activation according to global guidelines
Qualifications
Who You Are:
- Degree in Marketing, Comms., Business or related field
- Knowledge of email, app, and digital channel management
- Strong analytical and data interpretation skills
- Proficient in campaign performance tracking and reporting tools
- Excellent communication and stakeholder management skills
- Experience in CRM, or media planning (preferably in retail or e-commerce)
Why You’ll Love Working at H&M
- We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
- We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
- You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
- We are an inclusive company where you’re encouraged to be yourself at work
- You will have access to a large global talent community, where career growth and aspirations have no limits
- You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS
Compensation: salary is $ 97,200**
*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.
**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.
Job Status: Salaried, Exempt
Skills Required
- Degree in Marketing, Communications, Business or related field
- Knowledge of email, app, and digital channel management
- Strong analytical and data interpretation skills
- Proficient in campaign performance tracking and reporting tools
- Excellent communication and stakeholder management skills
- Experience in CRM or media planning
- Experience in retail or e-commerce
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
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