WHAT YOU’LL DO
As an Owned Media Lead, you will be responsible from end-to-end CRM & Loyalty activities of H&M Türkiye. You will plan, optimize & executive CRM database & journey and keep the database active with locally relevant plans in line with global strategy. You will play a key role in aligning owned media with paid and earned activities, ensuring consistent, omni‑channel communication that strengthens customer engagement and delivers measurable impact. In this role, you will be responsible for the Sales Market Türkiye, consisting of Türkiye, Kazakhstan and Georgia.
You will:
- Plan and optimize CRM communication across email, push and, where applicable, SMS and WhatsApp, in line with the local marketing calendar.
- Plan & execute loyalty activities of H&M Membership through member exclusive activations in store and online business to drive member base growth for business expansion purposes.
- Leverage the Marketing Automation Platform (MAP) to create data‑driven, automated customer journeys and campaign communication
- Oversee global email and push activities to ensure strong alignment between global and local communication
- Use customer data and segmentation to deliver personalized content that drives conversion and membership growth
- Support the Commercial team with relevant SEO actions
- Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns
- Collaborate closely with production and commercial teams to brief and execute campaigns that balance brand and sales objectives and align with QCP
- Plan and execute local H&M Membership events, partnerships and Mission activations according to global guidelines
WHO YOU’LL WORK WITH
In this role, you will work closely with Paid Media Leads, Commercial and Production teams, CRM and data specialists, as well as local and global marketing stakeholders. You act as the connector between customer data, content and channels, ensuring alignment across teams and initiatives.
WHO YOU ARE
We are looking for people with…
- 5+ years of experience in CRM, owned media or digital marketing, preferably within retail or e‑commerce
- Strong understanding of email, app and digital channel management
- Experience working with marketing automation platforms and campaign execution
- Strong analytical skills and confidence in using data to optimize performance
- Experience in an international, stakeholder‑rich environment
- A degree in Marketing, Communications, Business or a related field
- Fluency in English, written and spoken
And people who are…
- Confident communicators and strong stakeholder managers
- Collaborative and comfortable working cross‑functionally
- Proactive, curious and solution‑oriented, with a growth mindset
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
More specifically, we offer:
- 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
- H&M Incentive Program – HIP. Learn more about the program here.
- Private medical and health insurance
- Meal Allowance
- Transportation Allowance
- Baby gift card
- Additional vacation days (Marriage, Paternal, Bereavement)
- Paid Casual Leave
- Birthday Leave (Subject to 1 year of service)
- Long service reward at 10,15 & 20 years anniversary
- Endless career opportunities
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
This is a full-time role based on a local contract in İstanbul, Türkiye. The Owned Media Lead reports to Marketing Manager.
If you feel that this is an opportunity that will drive you, please apply with your CV in English no later than 01 November 2026. Due to data privacy policies, we only accept applications via our career page.
Take the next step in your career with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Skills Required
- 5+ years of experience in CRM, owned media, or digital marketing
- Experience preferably within retail or e-commerce
- Strong understanding of email, app, and digital channel management
- Experience with marketing automation platforms and campaign execution
- Strong analytical skills and confidence using data to optimize performance
- Experience working in an international, stakeholder-rich environment
- Degree in Marketing, Communications, Business, or a related field
- Fluency in written and spoken English
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
-
Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
-
Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
-
Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
