RESPONSIBILITIES
- Sales Leadership & Strategy:
- Develop and execute comprehensive sales strategies to achieve and exceed revenue targets for both retail and trade segments.
- Analyze market trends, competitor activities, and customer needs to identify new business opportunities and refine sales approaches.
- Set sales goals, track performance, and provide regular reporting to company owners.
- Collaborate with marketing to develop effective promotional materials and campaigns.
- Continuously evaluate and improve sales processes and customer experience
- Inside Sales & Showroom Management:
- Greet and assist walk-in customers in our showroom, providing expert product knowledge, design advice, and sales consultations.
- Qualify customer needs, present suitable fireplace solutions, and prepare accurate quotes and proposals.
- Manage the showroom experience, ensuring an inviting and well-maintained environment.
- Visit customers in their homes to help them visualize and define their product needs.
- Oversee inventory of showroom models and sales collateral.
- Process sales orders, coordinate with the installation team, and ensure seamless customer follow-up.
- Outside Sales & Business Development:
- Identify, prospect, and cultivate relationships with interior designers, home builders, architects, remodelers, and other trade professionals.
- Conduct presentations and educational sessions to showcase our product offerings and capabilities to potential partners.
- Negotiate and secure partnership agreements, fostering long-term collaborative relationships.
- Attend industry events, trade shows, and networking functions to expand our professional network.
- Develop tailored solutions and pricing for trade accounts.
QUALIFICATIONS
- Proven experience (5+ years) in a consumer facing sales role, preferably within the home improvement, construction, or leisure goods industry.
- Demonstrable success in both inside and outside sales environments.
- Demonstrated experience and understanding of key platforms such as Instagram, Facebook, Pinterest, and potentially YouTube, including their respective best practices for business.
- Strong understanding of fireplace products, installation processes, and relevant building codes (or a strong willingness to learn rapidly).
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Ability to build rapport and trust with diverse customer segments and professional partners.
- Highly organized with strong attention to detail and ability to manage multiple priorities.
- Proficient in CRM software and Microsoft Office Suite.
- Valid driver's license and reliable transportation for outside sales activities.
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What We Do
Cogent Analytics is a business management consulting firm committed to serving privately held businesses in the US. Founded in 2014, we've grown from a small team of six to a thriving organization of over 220 dedicated professionals serving Main Street businesses across 36 U.S. states.
Our mission is to improve the lives of business owners by providing honest and effective business consulting services. We believe that small to mid-sized businesses are the backbone of our economy and the lifeblood of their communities. Our people-centric approach focuses on the individuals behind the businesses and the communities they serve.
At Cogent Analytics, we're more than just a business - we're a family that acts like a business from time to time. We invest heavily in our team, fostering a culture of support, growth, and recognition. We're proud of our A+ Rating with the Better Business Bureau, client testimonials, and lifecycle relationships that are testaments to our ethical business practices.
Join us as we continue to champion the cause of the entrepreneur, helping businesses overcome challenges, achieve their full potential, and contribute to the strength and vibrancy of our communities.
At Cogent, your business is our business — let's build something together.
Website: www.cogentanalytics.com
Email: [email protected]
Phone: (336) 665-8154








