Outside Sales Representative - Industrial Components

Posted One Month Ago
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Atlanta, GA, USA
In-Office
Entry level
Design
The Role
Develops and manages relationships with food and beverage manufacturing customers across Georgia. Grows revenue and margins through equipment, parts, services, and new account sales; identifies customer pain points and opportunities; collaborates with inside sales, engineering, service teams, and manufacturers; provides product training and technical support; conducts sales campaigns; and travels extensively to customer facilities and training events.
Summary Generated by Built In

About Us:

BW Design Group is a fully integrated architecture, engineering, construction, system integration, and consulting firm committed to helping our clients realize their most critical goals from Strategy to Commercialization. As the only firm born from a manufacturing technology company to become an independent and fully integrated firm, we combine deep domain expertise in the manufacturing environment with an approach that is built to serve the dynamic needs of our clients. Rooted in our distinct culture of Truly Human Leadership, we cultivate the leaders who will define tomorrow and partner with our clients in the food & beverage, life sciences, industrial, and advanced technology industries to build the future of manufacturing and technology.


 

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.


 

Job Description:

Cadence Technologies, a subsidiary of Barry-Wehmiller Design Group, is a national distributor for industry-leading process component manufacturers including SPX, Waukesha, APV, Alfa Laval, Endress+Hauser, Rosemount, and Anderson Instruments. Our process equipment, instrumentation, replacement parts, and services support many of the leading food and beverage and pharmaceutical manufacturers in the United States.

We are focused on providing our professionals with opportunities for growth, leadership, and career advancement within a thriving work environment and people-centric culture. We offer a robust learning and development program designed to support long-term professional success. For more information, visit www.cadencetechnologies.com.

Cadence Technologies is seeking an Outside Sales Representative to develop and grow customer relationships within food and beverage and pharmaceutical manufacturing facilities throughout Georgia. This role is responsible for identifying customer challenges and creating value through the sale of sanitary process equipment, instrumentation, replacement parts, and service solutions.

The successful candidate will work directly with procurement, maintenance, engineering, operations, and sanitation teams to understand customer needs, develop solutions, and grow both existing and new business opportunities. This position works closely with Cadence's inside sales, engineering, service teams, and manufacturer representatives to deliver solutions that improve customer operations and support long-term growth.

*MUST LIVE IN THE STATE OF GEORGIA*

RESPONSIBILITIES:Account Management
  • Increase margins with established high-volume customers through value-based selling.
  • Drive top-line revenue growth by expanding and diversifying product offerings within existing accounts.
  • Support the transition of DG installations to aftermarket support opportunities.
  • Achieve year-over-year growth within assigned accounts.
  • Identify new accounts through traditional business development methods, including lead sharing, cold calling, referrals, and relationship development.
Contact Management
  • Develop strong relationships with client decision-makers in procurement, maintenance, engineering, operations, and sanitation.
  • Maintain relationships with key professionals across multiple manufacturing facilities.
  • Identify customer pain points, barriers, limitations, and opportunities to create value.
  • Engage with decision-making teams to uncover opportunities for equipment, parts, and service solutions.
  • Develop relationships with manufacturer representatives through collaborative selling, joint customer visits, training, and product solution development.
  • Collaborate with the inside sales team through lead sharing and strategic account support.
  • Foster collaboration with other outside sales team members.
Product Sales Development
  • Implement competitive sales strategies to expand product line penetration and grow market share.
  • Develop value-added solutions beyond standard equipment and parts supply.
  • Identify opportunities to increase profitability through consultative selling and customer value creation.
  • Promote and sell Cadence services, including pumps, valves, homogenizers, heat exchangers, and related offerings.
  • Contribute insight into opportunities to expand service offerings, focusing on practical and supportable solutions.
Technical Development
  • Provide industry insight on equipment and components to end users.
  • Conduct training sessions for maintenance personnel on supported products.
  • Offer technical support for products from supported manufacturers.
  • Identify engineering lead opportunities for Design Group leadership.
Sales Campaigns
  • Promote and market new products and services associated with planned sales campaigns.
  • Collect client feedback and gauge market interest.
  • Pursue leads and convert opportunities into sales.
REQUIRED QUALIFICATIONS:
  • Minimum of 2 years of experience in outside sales, account management, business development, industrial distribution, or a related customer-facing sales role.
  • Demonstrated ability to develop customer relationships and identify business opportunities.
  • Experience in industrial equipment sales, manufacturing, process equipment, industrial distribution, maintenance-related products, technical products, or a related industry preferred.
  • Strong understanding of manufacturing processes and equipment.
  • Excellent relationship-building, communication, and negotiation skills.
  • Strategic thinker with the ability to identify growth opportunities within customer accounts.
  • Technical aptitude to learn, support, and provide training on products and solutions.
  • Ability to manage a territory, prioritize activities, and work independently.
  • Willingness to travel extensively throughout Georgia.
PREFERRED QUALIFICATIONS:
  • Associate's degree preferred; Bachelor's degree is a plus.
  • Experience working with service technicians on capital equipment preferred.
  • Relevant sanitary process industry knowledge is a plus.
TRAVEL:
  • 80%+ travel to customer facilities, manufacturer training, and general client support activities.
LOCATION:
  • Georgia - remote

#LI-KB2


 

At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job.  If your experience is close to what you see listed here, please still consider applying.  We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions.  Please let us know if you require reasonable accommodations during the interview process. ​

Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.


 

Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.

Company:

Design Group

Skills Required

  • Proven experience in industrial equipment sales or a related field
  • Strong understanding of manufacturing processes and equipment
  • Excellent relationship-building and negotiation skills
  • Strategic thinking and ability to identify growth opportunities
  • Technical aptitude to provide product training and support
  • Willingness to travel and manage a diverse account portfolio
  • Associate's degree
  • Bachelor's degree
  • Experience working with service technicians on capital equipment
  • Relevant sanitary process industry knowledge
  • Ability to read equipment manuals and retain technical information
  • Knowledge of project lifecycles and project management skills
  • Ability to develop business processes and procedures
  • Must live in Georgia

Barry-Wehmiller Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Barry-Wehmiller and has not been reviewed or approved by Barry-Wehmiller.

  • Retirement Support — A 401(k) with immediate vesting and a defined company match is provided, supporting structured long‑term savings. Plan specifics are documented in the current benefits handbook.
  • Parental & Family Support — Paid parental leave is available for both birth and secondary caregivers, complemented by family‑building supports such as fertility benefits. Company‑paid disability coverage offers additional income protection around family events.
  • Wellbeing & Lifestyle Benefits — A wellness incentive program can significantly reduce medical premiums when requirements are met. Telehealth and second‑opinion services, along with other resources, broaden everyday support.

Barry-Wehmiller Insights

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The Company
HQ: Saint Louis, MO
5,547 Employees

What We Do

We’re Building A Better World. We’re more than just a successful capital equipment and engineering solutions firm. We’re an organization fiercely committed to improving the lives of our team members across the globe. By providing meaningful work in an environment of care and compassion, we send them home fulfilled by their time with us, rather than drained by it. We understand what every human being on the planet desires: to know that who they are and what they do matter. As a business, we have a unique opportunity to let them know that they do. Through our Truly Human Leadership culture and personal growth initiatives, we help them become their best selves. And when we bring out their best, they give their best. To their work, their team members and friends, our customers and suppliers, the people in the communities in which they work and live, and--most important of all--to their families. And before you know it, a better job has helped build a better world!

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