The Role
Sell and grow industrial equipment rental accounts by generating and qualifying leads, building relationships with decision-makers, managing a sales pipeline using CRM, collaborating with internal teams, performing market research, and meeting sales targets while providing exceptional customer service.
Summary Generated by Built In
The Outside Sales Representative – Industrial focuses on generating sales, developing customer relationships, and expanding our customer base. This role is responsible for maintaining and growing existing relationships, identifying and pursuing new business opportunities, meeting sales targets, and providing legendary customer service to ensure long-term client satisfaction.
This position would cater to the Industrial market segment geared towards those customers who consistently use equipment for either short term use or long term projects including Power Plants, Manufacturing/Processing Plants, Hospitals, Telecommunications, Schools, Correctional Facilities, or College Campuses.
The incumbent in this position is expected to model the following practices on a daily basis: 1) Demonstrate alignment with the company's mission and core business values; 2) Collaborate with key internal/external resources; 3) Participate in ongoing self-development.
This position would cater to the Industrial market segment geared towards those customers who consistently use equipment for either short term use or long term projects including Power Plants, Manufacturing/Processing Plants, Hospitals, Telecommunications, Schools, Correctional Facilities, or College Campuses.
The incumbent in this position is expected to model the following practices on a daily basis: 1) Demonstrate alignment with the company's mission and core business values; 2) Collaborate with key internal/external resources; 3) Participate in ongoing self-development.
Essential Functions
- Models, promotes, reinforces, and rewards the consistent use of HOLT’s Values Based Leadership (VBL) tools, models, and processes to ensure alignment with our Vision, Values, and Mission
- Lead Generation: Researches and identifies potential business opportunities through outbound efforts, including cold calling, email outreach, and social media engagement
- Lead Qualification: Qualifies inbound leads generated through marketing campaigns, events, and other channels to determine their potential for conversion into customers
- Sales Outreach: Initiates and maintains communications with potential clients to introduce our products/services and build relationships with key decision-makers
- Pipeline Development: Maintains and manages a robust sales pipeline by effectively tracking and following up on leads using CRM tools (e.g., Salesforce)
- Collaboration: Works closely with Account Executives, Sales Managers, and Marketing teams to create strategies and solutions that align with client needs and objectives
- Market Research: Stays up to date with industry trends, competitor activities, and market needs to ensure relevant outreach and value proposition
- Reporting & Documentation: Maintains accurate records of sales activities and interactions with leads; Provides regular updates to management on lead generation progress and sales pipeline status
- Works safely always and adheres to all applicable safety policies; complies with all company policies, procedures, and standards
- Performs other duties as assigned
Knowledge, Skills, and Abilities
- Excellent oral and written communication skills with strong interpersonal skills to establish working relationships with multiple departments and various levels of the organization
- Demonstrated knowledge of specialty rental industry
- Ability to work independently and within a team in a fast-paced, high-volume environment with emphasis on accuracy and timeliness
- Critical thinking and problem-solving skills
- Ability to engage with prospects and influence key decision-makers
- Excellent organizational and time-management skills
- Self-motivated with a strong desire to succeed
- Proficient with CRM tools and Microsoft Office Suite (Salesforce, HubSpot, etc.)
- Familiarity with lead generation techniques and cold outreach strategies
Requirements
Education and Experience:
- Bachelor’s degree in Business, Marketing, Engineering or related field (preferred) or an equivalent combination of education and experience
- One to two years of sales, business development, or customer service experience preferred
Supervisory Responsibilities:
None
Travel:
- Extensive driving required; overnight travel required
- Valid driver’s license required
Physical Requirements:
- This position involves extended periods in a stationary position; additionally, occasional movement inside the office to access office machinery, file cabinets, etc.
- This role frequently communicates with others, must be able to exchange accurate information in these situations
- This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines
Work Environment:
- This job is generally performed in a retail and office environment; exposure to computer screens; exposure to noise, dust, grease, fumes, gases, heat, cold, and inclement weather conditions
- Frequently works at fast pace with unscheduled interruptions
Disclaimer:
Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.
About
HOLT Group is a renowned, family-owned company with a legacy spanning nearly a century. As a powerhouse across several industries, including heavy machinery, construction, consulting services, training, and technology, we prioritize people and values. Our commitment to a Values-Based Leadership® approach has led to trusted partnerships and collaborative endeavors. At the heart of our operations is HOLT CAT, the largest Caterpillar dealership in the nation, along with other companies focused on industrial & commercial selling, energy, technology, and training & development. We excel in selling, servicing, leasing, and renting top-of-the-line industrial machinery and are dedicated to powering the construction and industrial spaces with superior equipment. Moreover, we empower construction and development with advanced technology, along with bringing technical skills and Values-Based Leadership® to individuals and companies seeking sustainable growth. If you're seeking a fulfilling career, explore our job opportunities at HOLT Group and join our values-driven team.
Skills Required
- Valid driver’s license and ability to drive extensively with overnight travel
- Proficient with CRM tools and Microsoft Office Suite (Salesforce, HubSpot)
- Demonstrated knowledge of specialty rental industry
- Excellent oral and written communication and interpersonal skills
- Ability to work independently and as part of a team in a fast-paced environment
- Ability to engage with prospects and influence key decision-makers
- Bachelor’s degree in Business, Marketing, Engineering or related field or equivalent experience
- One to two years of sales, business development, or customer service experience
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The Company
What We Do
HOLT Group is a family-owned, values-driven enterprise headquartered in San Antonio, Texas, with a legacy spanning nearly a century. It operates as a powerhouse across several sectors, including heavy machinery, construction, energy, technology, and training. As the owner of the nation's largest Caterpillar dealership, HOLT CAT, the company excels in selling, servicing, and renting industrial equipment while prioritizing a people-first, Values-Based Leadership® approach to drive sustainable growth for its partners and customers.
