Outdoor Digital Campaign Manager

Your Role: Outdoor Digital Campaign Manager

The Commercial Outdoor Operations team is at the heart of the business, driving operational excellence and continuous improvement. Our priority is to exceed customer expectations by delivering the highest standards of customer service. We place the customer experience at the forefront, ensuring seamless campaign execution through collaboration with sales, delivery operations, and digital monitoring teams.

As the Outdoor Digital Campaign Manager, you will provide strategic and operational leadership to the Digital Campaign Team, with a strong focus on strengthening monitoring, reporting and performance insight capabilities. You will lead Team Leaders and oversee a wider group of Campaign Executives, ensuring service quality through robust data visibility, clear performance measures and proactive issue detection. Your leadership will drive operational excellence, continuous improvement and alignment with commercial objectives through accurate reporting, trend analysis and actionable insights.

This role requires a confident, hands-on leader who can balance daily service demands with longer-term strategic development of monitoring frameworks, while fostering a culture of accountability, innovation, data-driven decision making and collaborative problem-solving. As a leader, you will coach, develop, and empower your team to drive continuous performance improvement, fostering a culture of collaboration, accountability, and high service standards.

Key Responsibilities

Strategic Leadership & Operational Excellence

• Lead the Digital Campaign function ensuring accurate execution of high-complexity digital campaigns with a strong focus on monitoring performance, validating data accuracy.
• Define, track and deliver clear KPIs, SLAs and quality standards, ensuring they align with business priorities and customer expectations.
• Develop and implement strategic initiatives designed to enhance our monitoring capabilities, enforce operational efficiency and drive monitoring & reporting tech solutions.
• Leverage insights, reporting and data trends to inform continuous process improvements, strengthen customer satisfaction and boost team productivity.
• Represent the Digital Campaign function in senior stakeholder forums, contributing to strategic planning, forecasting and the ongoing development of service models.
• Provide strong team leadership, fostering a high-performance culture focused on accountability, collaboration and continuous improvement.
• Provide stakeholders and senior management with regular performance updates, highlighting key risks, outcomes and improvements.

Team Leadership & People Development

• Directly manage Team Leaders, providing coaching, feedback and performance management to support their growth and operational impact.
• Oversee the development and delivery of training plans to upskill Executives and Team Leaders to improve service consistency.
• Establish and sustain a high-performance culture rooted in accountability, collaboration and continuous learning.
• Champion diversity, wellbeing and inclusion within the team, ensuring a supportive and positive work environment.
• Create clear career pathways and progression opportunities within the team to support retention and engagement.
• Embed a culture of continuous improvement and operational excellence, empowering the team to identify issues, recommend solutions, and drive process innovation.
• Lead internal training sessions and contribute to continuous learning initiatives that strengthen the team’s proficiency in dynamic formats and digital delivery.
• Track team development progress, using performance insights to identify skills gaps, refine training approaches, and continuously improve team effectiveness.

Technical Monitoring & Reporting Innovation

• Develop, implement and optimise monitoring dashboards, alerts and reporting tools to provide real-time visibility of technical and operational performance.
• Analyse performance data, trends and anomalies to identify risks, root causes and improvement opportunities, providing clear recommendations to technical and operational teams.
• Oversee incident detection, escalation and resolution processes, ensuring swift response, minimal business impact and clear communication throughout.
• Produce and distribute regular performance reports to senior stakeholders, highlighting trends, service health, risks and recommended actions.
• Train and mentor team members on monitoring tools, analytics best practices and data interpretation to elevate capability across the function.

What You’ll Love About This Role

• Think Big: Lead the development of our digital campaign operations in a fast-growing area of the business.
• Own it: Champion a high-performing team delivering impactful, real-world digital campaigns.
• Keep it Simple: Help streamline processes and focus on delivering for our customers.
• Better Together: Work with brilliant colleagues across sales, tech and fulfilment to achieve commercial success.

What Success Looks Like (First 3–6 Months)

• Led several key dynamic campaigns to successful, on-time delivery with positive feedback.
• Supported and up-skilled junior colleagues through coaching and knowledge sharing.
• Contributed to process and tool improvements for digital delivery.
• Strengthened cross-team collaboration and improved internal understanding of dynamic delivery.

What You Will Need

• Proven experience managing digital or data-driven campaigns in an operational, programmatic, or ad-tech environment, with a track record of delivering results at scale.
• Strong technical confidence and advanced problem-solving skills, with the ability to clearly explain complex campaign components (e.g., feeds, triggers, templates) to both technical and non-technical audiences.
• Exceptional communication, collaboration, and stakeholder management skills, with the ability to influence and align cross-functional teams toward shared goals.
• A passion for digital innovation and a proactive approach to continuous improvement.
• Experience mentoring or supporting colleagues is a strong plus.
• Minimum office attendance of three days per week, with specific days determined based on business needs.