The Role
Drive B2B outbound growth by researching technology decision-makers, creating personalized email and LinkedIn campaigns, qualifying prospects, booking meetings, maintaining CRM records, and reporting outreach performance. The role includes multi-channel follow-up, A/B testing, pre-meeting brief preparation, and continuous campaign optimization. Candidates should have at least two years of outbound sales or lead-generation experience, strong written and verbal English, CRM expertise, and familiarity with prospecting tools.
Summary Generated by Built In
About Wildnet Technologies:
Wildnet Technologies is an award-winning White Label Digital Marketing and IT Services with a track record of helping businesses and Google Partner Agencies achieve their goals. We offer a comprehensive range of high-quality Digital Marketing Services and On-Demand Technology Resources. With over 12,000 successful projects delivered to date, our team of 300+ professionals is headquartered in India and serves clients in the United States, Canada, Australia, and the United Kingdom. Our expertise includes SEO, Paid Search, Paid Social Services, programmatic advertising, and more.
We are looking for an Outreach Specialist to drive B2B outbound growth across the US market. You will identify and research technology decision-makers, create highly personalized outreach campaigns, and convert prospects into qualified meetings for our senior sales team.
Our ideal prospects include CTOs, VPs of Engineering, Product Leaders, and other technology decision-makers. This role is focused on research-driven, insight-led outreach rather than high-volume templated messaging.
- Build and execute multi-touch email and LinkedIn outreach campaigns across assigned US territories.
- Research and qualify target accounts using firmographic, technographic, and buying/trigger signals.
- Create personalized, insight-driven messages tailored to senior technology decision-makers.
- A/B test subject lines, messaging, offers, and outreach cadence to improve response rates.
- Manage follow-ups across email, LinkedIn, and phone, ensuring no qualified lead is dropped.
- Identify and qualify prospects based on the company's Ideal Customer Profile (ICP).
- Book qualified meetings for the senior sales team and coordinate calendars across US time zones.
- Prepare concise pre-meeting briefs covering prospect background, pain points, and conversation opportunities.
- Maintain accurate lead and activity records in the CRM.
- Track and report weekly on outreach activity, responses, meetings booked, and sourced pipeline.
- Continuously improve outreach strategies based on campaign performance and prospect feedback.
- 8–12 qualified meetings per month
- 80%+ meeting show rate
- 5%+ positive email reply rate
- 250–350 personalized touches per week
- Achievement of quarterly sourced pipeline targets
- 2+ years of experience in B2B outbound sales, lead generation, SDR, BDR, or outreach roles.
- Experience in IT services, SaaS, technology consulting, or a similar B2B environment is preferred.
- Proven track record of self-sourcing qualified meetings, with measurable results.
- Hands-on experience managing outbound campaigns from prospect research and list building through meeting booking.
- Excellent written English with the ability to capture a senior decision-maker's attention in concise messaging.
- Strong verbal communication skills and confidence speaking with US-based stakeholders.
- Working knowledge of CRM platforms such as HubSpot, Salesforce, or Zoho.
- Experience with outreach and prospecting tools such as Apollo, LinkedIn Sales Navigator, Smartlead, Instantly, or similar platforms.
- Comfortable working US-aligned hours.
- Experience with cold calling into the US market.
- Experience selling or prospecting for AI/GenAI, custom software, cloud, or Salesforce services.
- Familiarity with Clay, PhantomBuster, n8n, or AI-assisted research and automation workflows.
- Exposure to Account-Based Marketing (ABM).
- Experience generating pipeline through industry conferences, events, or travel-based sales initiatives.
Skills Required
- 2+ years of experience in B2B outbound sales, lead generation, SDR, BDR, or outreach roles
- Proven track record of self-sourcing qualified meetings with measurable results
- Hands-on experience managing outbound campaigns from prospect research and list building through meeting booking
- Excellent written English and ability to create concise messaging for senior decision-makers
- Strong verbal communication skills and confidence speaking with US-based stakeholders
- Working knowledge of CRM platforms such as HubSpot, Salesforce, or Zoho
- Experience with outreach and prospecting tools such as Apollo, LinkedIn Sales Navigator, Smartlead, or Instantly
- Ability to work US-aligned hours
- Experience in IT services, SaaS, technology consulting, or a similar B2B environment
- Experience with cold calling into the US market
- Experience selling or prospecting for AI/GenAI, custom software, cloud, or Salesforce services
- Familiarity with Clay, PhantomBuster, n8n, or AI-assisted research and automation workflows
- Exposure to Account-Based Marketing
- Experience generating pipeline through industry conferences, events, or travel-based sales initiatives
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The Company
What We Do
Wildnet Technologies is an award-winning digital marketing and SEO agency providing AI-powered SEO, performance marketing, white-label marketing execution, and IT services. Its offerings also include web and mobile application development, e-commerce and ERP solutions, link building, content strategy, and paid advertising. The company helps brands and agencies expand their online reach, improve rankings, generate traffic, and build scalable digital growth engines.
