Outbound SDR - North America

Devsinc is seeking a an experienced B2B Sales Development Representative with 2 to 4 years of experience in outbound sales and lead generation to support growth across the United States and broader North American market. This role owns outbound outreach, lead qualification, lead nurturing, and pipeline creation, working closely with Sales and Business Development team to deliver high-quality opportunities to Account Executives.

Responsibilities

• Identify target companies and key contacts across North America (U.S. & Canada) and EMEA (Europe, the Middle East, and Africa) through structured, ICP-driven research.
• Execute sales-focused outreach campaigns via email, LinkedIn, and LinkedIn Sales Navigator for lead generation, structured follow-ups, and qualified meeting booking (not newsletters).
• Run structured email and call sequences for lead generation, follow-ups, and meeting booking.
• Research and engage Ideal Customer Profiles (ICPs) while mapping decision-makers including CEOs, CTOs, CISOs, CMOs, and Heads of Engineering.
• Qualify inbound and outbound leads using MEDDICC-light/BANT (Budget, Authority, Need, Timeline) before handoff.
• Nurture unresponsive or cold leads through structured follow-ups and sequences.
• Book 2–3 qualified discovery calls daily for Account Executives and Sales Managers.
• Build, manage, and maintain a consistent pipeline of Sales Qualified Leads (SQLs), delivering a monthly target of 08–10 SQLs as an Outbound SDR for the assigned region (EMEA or North America), as defined by management.
• Develop strong product and market knowledge, acting as an SME for Devsinc’s offerings and North American market.
• Maintain accurate CRM records and track outreach, conversion, and pipeline metrics.
• Collaborate with Sales and Marketing to align messaging, ICPs, and outbound strategy.

• Bachelor’s degree in Business, Sales, IR or a related field.
• 2 to 4 years of professional experience in Sales Development, Inside Sales, or client-facing B2B roles.
• Proven success in outbound prospecting, BANT-based qualification, and pipeline generation.
• Strong verbal and written communication skills with with excellent English fluency. (U.S. business standard)
• Hands-on experience with CRM platforms such as Salesforce, HubSpot, or Pipedrive.
• Proficiency with outbound and prospecting tools including LinkedIn Sales Navigator, ZoomInfo, Apollo, Instantly, Clay, and G-Suite.
• Experience selling or supporting sales for technology, software, or IT services is a strong plus.
• Familiarity with EMEA & North American sales cycles, buyer personas, and decision making structures.
• Sales Drive & Resilience – Hunter mentality with proactive prospecting, persistence, comfort handling objections/rejection, and high-volume outreach discipline.
• Execution & Organization – Highly organized with strong time management, CRM hygiene, structured follow-ups, and KPI-driven performance focus.
• Market & Technical Acumen – Market aware of U.S. & EMEA buyer behavior, procurement processes, and longer deal cycles; tech-savvy and adaptable to evolving outbound tools and systems.
• Growth & Customer Focus – Nurturing long-term relationships, customer-centric in uncovering pain points, value-driven in conversations, and growth-minded toward senior sales progression.