Outbound Sales Development Representative

Posted Yesterday
Hiring Remotely in United States
Remote
38K-50K Annually
Mid level
Fitness • Healthtech • Payments • Software
We believe fitness is a lifestyle for people of every age, every shape, every color, and every gender.
The Role
The Outbound SDR proactively generates net-new pipeline through structured outbound prospecting into high-value ICP accounts. Responsibilities include researching and enriching accounts/contacts, executing multi-touch cadences (phone, email, social), creating SQLs/SALs, delivering context-rich AE handoffs, maintaining CRM hygiene, and partnering with AEs to influence closed-won deals and meet quality KPI targets.
Summary Generated by Built In

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!

Our Values

Best Life

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

Growth Mindset

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.

One Team

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together! 

Our Values 

Best Life 

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact. 

Growth Mindset 

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally. 

One Team 

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive. 

INTRODUCTION 

As part of ABC’s Revenue Operations team, the Outbound SDR plays a vital role in building a predictable, repeatable engine for net-new pipeline generation. This role is focused on proactive outreach into high-value ICP accounts—creating qualified demand where none currently exists. Reporting to the SDR Manager, this role partners closely with Account Executives and GTM leadership to source strategic opportunities that convert to revenue. Success in this role is measured by pipeline impact, conversion quality, and consistent execution—not raw activity. 

WHAT YOU’LL DO 

  • Conduct outbound prospecting into a defined set of ICP accounts using a structured, multi-touch approach (email, phone, social). 

  • Research and enrich accounts and contacts aligned to ICP and segment priorities. 

  • Generate sales-qualified leads (SQLs) and sales-accepted leads (SALs) monthly. 

  • Deliver clean, context-rich handoffs to AEs with clear use case, buyer pain, and next steps. 

  • Influence closed-won opportunities monthly that originated from outbound-sourced leads. 

  • Maintain high-quality CRM hygiene—updating notes same day, ensuring no unworked or stale tasks. 

  • Ensure ≥80% of sourced SQLs match ICP; maintain a ≤25% no-show/cancel rate. 

  • Partner with AEs to align outreach strategies, feedback loops, and pipeline priorities. 

WHAT YOU’LL NEED 

  • 2–4 years of outbound sales or prospecting experience (B2B SaaS preferred). 

  • Ability to research accounts, identify pain, and craft personalized outreach. 

  • Consistent execution of structured cadences across phone, email, and LinkedIn. 

  • High accountability to performance KPIs and conversion metrics. 

  • Excellent communication skills and the ability to articulate complex solutions. 

  • Proficiency with CRM and prospecting tools (Salesforce, Outreach/Salesloft, ZoomInfo, LinkedIn Sales Navigator). 

  • Highly coachable, open to direct feedback, call reviews, and ongoing skill development. 

AND IT’S GREAT TO HAVE 

  • Experience building outbound programs or testing messaging strategies. 

  • Understanding of buyer journey and qualification frameworks (e.g., SPIN, BANT, MEDDPICC). 

  • Strong partnership experience with Account Executives. 

  • Interest in data enrichment and pipeline strategy. 

  • Success in a remote or distributed sales team environment. 

  • Passion for Health & Fitness 

  • Previous Fitness Operator experience 

WHAT’S IN IT FOR YOU:   

  • Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset   

  • Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!  

  • Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam   

  • Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!   

  • Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement   

  • Medical/Dental/Vision coverage   

  • EAP – we get you help when you need it. Period.   

  • Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16  

  • And more! – so many benefits we couldn’t even fit them all here!   

Please note that the salary information shown below is a general guideline only and based on employees in the United States and may be different in other countries. Salaries are based upon candidate experience, qualifications, and location, as well as market and business considerations. Our pay range for U.S. based candidates for this position is $38,000 -- $50, 800 USD annually. Your recruiter can share more about the specific salary range for the job location during the hiring process. Also, certain positions are eligible for additional forms of compensation such as bonuses and commissions.  

At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement. 

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:   
ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com. 

About ABC Fitness   

ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.   

From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together.   

Learn more at abcfitness.com  

#LI-REMOTE 

Compensation for this role will be determined based on a variety of factors, including relevant experience, qualifications, skills, geographic location, and market considerations. The anticipated compensation range for this position is -

- annually. In addition to base compensation, eligible employees may be offered other forms of compensation, such as bonuses, commissions, equity, or other incentive programs, where applicable. Compensation and benefits may vary by location and are subject to applicable legal, business, and market requirements.

WHAT’S IN IT FOR YOU:

  • Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
  • Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
  • Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
  • Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
  • Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
  • Medical/Dental/Vision coverage
  • EAP – we get you help when you need it. Period.
  • Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
  • And more! – so many benefits we couldn’t even fit them all here!

At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.


ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION: 

ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com


About ABC Fitness

ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.

From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com


#LI-REMOTE

Skills Required

  • 2-4 years of outbound sales or prospecting experience
  • B2B SaaS experience
  • Ability to research accounts, identify pain, and craft personalized outreach
  • Consistent execution of structured cadences across phone, email, and LinkedIn
  • High accountability to performance KPIs and conversion metrics
  • Excellent communication skills and ability to articulate complex solutions
  • Proficiency with CRM and prospecting tools (Salesforce, Outreach/Salesloft, ZoomInfo, LinkedIn Sales Navigator)
  • Highly coachable, open to direct feedback, call reviews, and ongoing skill development
  • Experience building outbound programs or testing messaging strategies
  • Understanding of buyer journey and qualification frameworks (e.g., SPIN, BANT, MEDDPICC)
  • Strong partnership experience with Account Executives
  • Interest in data enrichment and pipeline strategy
  • Success in a remote or distributed sales team environment
  • Passion for Health & Fitness
  • Previous Fitness Operator experience

ABC Fitness Solutions Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABC Fitness Solutions and has not been reviewed or approved by ABC Fitness Solutions.

  • Leave & Time Off Breadth Policies include open PTO for exempt roles, volunteer days, companywide disconnect days, and multiple leave types that emphasize rest and flexibility. Coverage spans military, parental, and “pawternity” leave.
  • Wellbeing & Lifestyle Benefits Offerings include an Employee Assistance Program, mental‑health concierge, Calm app access for employees and dependents, and a quarterly fitness reimbursement. A remote‑first setup complements these resources to support work–life balance.
  • Parental & Family Support Paid parental leave is positioned as best‑in‑class, with additional family‑friendly policies like “pawternity” leave. Generous bereavement policies are also highlighted positively.

ABC Fitness Solutions Insights

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The Company
HQ: Dallas-Fort Worth, TX
1,470 Employees
Year Founded: 1981

What We Do

At ABC Fitness, we're passionate about fitness. We believe that everyone deserves the opportunity to be their best selves and live their best lives. Our technology solutions are designed to empower fitness businesses and individuals to achieve their goals, whether it's building a stronger community, streamlining operations, or providing personalized training experiences. We're committed to making fitness accessible and enjoyable for everyone. We believe fitness is a lifestyle for people of every age, every shape, every color, and every gender. From the inside out, we live our day-to-day life guided by our core values: One Team, Growth Mindset, and Best Life. These values shape our culture, the way we work, and how we interact with each other and our community. We believe in the power of teamwork, continuous learning, and fostering a supportive environment where everyone can thrive. If you rock your sneakers with confidence and believe in the extraordinary, you’re in the right place. As One Team, we collaborate and respect each other, fostering a sense of belonging and encouraging individual growth. With a Growth Mindset, we embrace challenges, strive for continuous improvement, and promote smart experiments. Through Best Life, we prioritize the well-being of our team and community, inspiring each other to be our best selves and live our best lives.

Why Work With Us

As One Team, we are committed to creating an inclusive and safe space and fostering an environment where every team member feels like they can bring their whole selves to work. We are dedicated to designing equitable experiences that inspire and activate our growth mindset, so everyone can learn and grow together.

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