Key Responsibilities
- Act as the primary outbound execution liaison between TPG BU stakeholders and Cadence Corporate Marketing/Marcom to drive alignment on deliverables, timelines, approvals, and launch readiness
- Design, execute, and optimize outbound marketing campaigns to drive awareness, leads, and revenue
- Partner closely with Corporate marketing, Sales and Product teams to align messaging, targeting, and timing
- Build and manage outbound programs including email campaigns, webinars, events, and paid outbound channels
- Develop compelling outreach messaging tailored by persona, industry, and use case
- Manage campaign calendars, launches, and performance tracking
- Own lead qualification criteria and handoff processes to Sales
- Analyze campaign metrics and continuously optimize performance
- Test and iterate on channels, messaging, and offers to improve efficiency and ROI
- Coordinate launch plans and checklists: messaging, positioning, web updates, launch assets, internal enablement, and external publishing.
Required Qualifications
- 3–5 years of experience in outbound marketing, demand generation marketing
- Experience in high technology either a semiconductor company or a IP company.
- Proven experience working cross‑functionally with product and corporate marketing teams
- Hands‑on experience with marketing automation platforms
- Strong analytical skills with the ability to turn data into actionable insights
- Excellent written and verbal communication skills
- Ability to manage multiple campaigns and priorities simultaneously
- Strong project management and cross-functional coordination skills—comfortable driving schedules and follow-ups.
- Solid writing and editing ability (short-form copy + structured briefs).
- Comfort working with technical subject matter experts (SMEs) to translate concepts into clear value statements.
- Bachelor’s degree in Marketing, Communications, Engineering, or related field (or equivalent experience).
The annual salary range for California is $154,000 to $286,000. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.
We’re doing work that matters. Help us solve what others can’t.Skills Required
- 3-5 years of experience in outbound marketing
- Experience in high technology (semiconductor or IP company)
- Proven experience working cross-functionally with product and corporate marketing teams
- Hands-on experience with marketing automation platforms
- Strong analytical skills to turn data into actionable insights
- Excellent written and verbal communication skills
- Ability to manage multiple campaigns and priorities simultaneously
- Strong project management and cross-functional coordination skills
- Solid writing and editing ability
- Bachelor's degree in Marketing, Communications, Engineering, or related field
Cadence Design Systems Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cadence Design Systems and has not been reviewed or approved by Cadence Design Systems.
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Equity Value & Accessibility — A discounted ESPP with a lookback feature and equity included in total compensation make ownership broadly accessible and potentially meaningful. Structured compensation at an industry leader adds predictability to equity participation.
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Healthcare Strength — Medical, dental, and vision coverage are described as solid, with mental‑health/EAP and fertility support enhancing the offering. The breadth across core care and family‑building needs strengthens the healthcare package.
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Leave & Time Off Breadth — Global Recharge Days, volunteer time off, and companywide breaks indicate a comprehensive time‑off framework. In addition, many salaried roles are described as having flexible or generous PTO policies.
Cadence Design Systems Insights
What We Do
Cadence enables electronic systems and semiconductor companies to create the innovative end products that are transforming the way people live, work and play. Cadence® software, hardware and IP are used by customers to deliver products to market faster. The company's Intelligent System Design strategy helps customers develop differentiated products—from chips to boards to intelligent systems—in mobile, consumer, cloud, data center, automotive, aerospace, IoT, industrial and other market segments. Cadence is listed as one of Fortune Magazine's 100 Best Companies to Work For.
