Outbound Demand Generation Manager

Job Title: Outbound Demand Generation Manager
Location: US, Remote
Job Overview:
We're looking for an Outbound Demand Generation Manager to take ownership of pipeline activation and outbound campaigns, leveraging cutting-edge AI-driven tools to eliminate pipeline leak and scale outbound strategies. This is an opportunity for a proven ABM, BDR/SDR Manager, or strategic CX professional focused on upsell that wants to apply their experience to org-wide demand generation and scale successful outbound processes using technology and cross-functional collaboration.
You'll play a pivotal role in scaling ABM campaigns, outbound prospecting, and pipeline optimization using our AI-powered SDR stack, MQA signal aggregators, and a robust suite of tools. The ideal candidate has a track record of booking revenue-driving meetings using sales enablement tools such as Outreach, Salesloft or Clari/Groove and can now scale those strategies with technology and cross-departmental support.
Key Responsibilities:

• Own and execute outbound strategies to activate MQAs using LinkedIn, email, and multi-threaded approaches powered by AI SDR tools.
• Leverage signal aggregators and account insights to maximize response rates and opportunities.
• Serve as project manager for 1:Few ABM campaigns, ensuring alignment across sales, marketing, and product teams.
• Lead micro-optimizations, campaign coordination, and reporting for high-value accounts.
• Build and maintain campaigns and playbooks with our AI-driven tech stack (Rb2b, 6sense, HubSpot) to streamline MQA activation and reduce pipeline leak.
• Optimize workflows and tools to scale outbound efforts efficiently.
• Develop AI-based processes to qualify inbound leads and clarify ambiguous opportunities.
• Prioritize high-value accounts for consistent engagement and conversion.
• Act as a bridge between marketing, sales, and product, ensuring campaign alignment and execution.
• Partner with seasoned growth marketers to optimize messaging and conversion tactics
• Document key campaigns, workflows, and optimization strategies.
• Provide clear, actionable reporting to senior stakeholders on campaign KPIs and pipeline progression.

Qualifications:

• 2-4 years of SDR, BDR, or SDR management experience with a strong track record of booking revenue-driving meetings.
• Experience in outbound prospecting strategies and ABM campaigns.
• Experience with designing, managing and optimizing multichannel outbound campaigns at scale within a sales enablement tool like Outreach, Salesloft, Clari/Grove, etc.
• Comfort co-owning and managing marketing technology under guidance and support of Head of Demand Gen and Growth (6sense, Rb2b, HubSpot).
• Ability to thrive in a cross-functional environment with sales, product, and marketing teams.
• Strong organizational skills, with experience managing campaigns and reporting on results.

Tools You'll work with:

• AI SDR Tools: LinkedIn and email automation
• Signal Aggregators: Insights into engagement activity and contact data
• Rb2b, 6sense, HubSpot
• Paid Media Support: For incentivized campaigns
• Landing Page Optimization: Intellimize with web dev support

What We Offer:Competitive base salary, bonus and equity as part of our employee ownership plan. A comprehensive benefits package that includes medical, dental, vision and life insurance plans, paid time off, a generous 401k match with no vesting period, parental leave and 3 volunteering days each year. For more information on benefits, please ask the recruiter assigned to the role.
The anticipated base salary for this role is $80,000 - $95,000. Compensation will be determined by the education, experience, knowledge, and abilities of the applicant. In addition to base compensation, this role is eligible for an annual incentive plan as well as comprehensive benefits.
About Company Statement:Accuris delivers essential intelligence that powers decision making. We provide the world's leading organizations with the right data, connected technologies and expertise they need to move ahead. We think differently, combining the knowledge and resources of an established company with the unapologetic boldness of a startup.
Accuris provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Other details

• Pay Type - Salary
• Employment Indicator - Regular