Outbound Business Development Representative
At Fullbay, our mission is simple — to create safer roads for our families and yours. As leaders in the heavy-duty repair industry, we power shops with technology that helps them run smarter and more efficiently. As an AI-First company, we invite artificial intelligence to eliminate friction, spark innovation, and drive efficiencies in every conversation— for our teams and our customers.
The Outbound Business Development Representative (BDR) is responsible for proactively prospecting and engaging new potential customers through high-volume cold outreach to generate qualified sales opportunities. This role partners closely with Account Executives by identifying, contacting, and qualifying net-new prospects and scheduling product demos that convert into pipeline.
Outbound BDRs take full ownership of their prospecting territory from initial contact through completed demos and closed deals. High performance comes from disciplined daily outreach, creative messaging, and relentless consistency in executing Fullbay's proven sales motion. Expected to consistently achieve monthly quota for completed qualified demos and contribute to pipeline creation targets aligned with sales team goals.
Primary Duties & Responsibilities:
- Conduct high-volume outbound prospecting via phone calls, emails, and multi-touch cadences to engage cold and net-new prospects
- Maintain a minimum of 115 unique dials daily to drive top-of-funnel activity and pipeline generation
- Qualify prospects based on Fullbay's criteria and schedule demos with Account Executives
- Own the full prospecting lifecycle from initial outreach through completed qualified demo
- Research and identify target accounts and key decision-makers within the heavy-duty repair industry
- Maintain accurate lead and prospect status, notes, and next steps in Salesforce
- Use automation tools and cadences to follow structured outreach workflows
- Collaborate with Account Executives to ensure strong demo handoffs and pipeline consistency
- Meet or exceed monthly targets for completed qualified demos
- Attend weekly coaching sessions, 1:1s, floor syncs, and training with the methodology coach
- Track personal performance metrics and keep CRM data accurate and up to date
- Stay informed on Fullbay product updates, industry trends, and customer pain points
- Demonstrate strong product knowledge and clearly communicate Fullbay's value proposition to cold prospects
- Adhere to Fullbay's rules of engagement, lead SLAs, and all confidentiality and compliance regulations
Additional Duties & Responsibilities:
- Must be able to commute to the Phoenix office a minimum of 3 days per week in accordance with Fullbay's hybrid work schedule
- Participate in ongoing product and sales training to maintain up-to-date knowledge of Fullbay's platform
- Participate in team workshops, role-play exercises, and skill-building sessions to continuously improve outreach effectiveness
- Attend scheduled 1:1s with direct manager to review performance, pipeline activity, and development goals
- Engage in team meetings and floor syncs to stay aligned on sales priorities and messaging updates
- Support team campaigns and outreach initiatives as directed by sales leadership
- Perform other duties as assigned
Minimum Education & Work Experience:
- Minimum GED or High School Diploma (Bachelor's degree in Business Administration preferred)
- 1–2+ years of experience in a sales or sales development role
Key Skills and Qualifications:
- Strong written and verbal communication skills, including persuasive phone and email outreach
- Proficient in MS Office (Excel, Word, PowerPoint) and comfortable with web technologies
- Experience with CRMs and sales engagement tools (Salesforce, Outreach, Salesloft, Chilipiper, or similar)
- Proficient with online meeting and web conferencing software
- Strong organization and time management skills; ability to work independently in a fast-paced SaaS environment
- Numerically literate and data-driven; comfortable working with metrics and exceeding monthly quotas
- Proven track record of success and over-achievement in a work or academic setting
- Self-starter with a positive attitude, confidence, and a drive to be the best
- Creative problem-solver who can think on their feet to address prospect needs
- Collaborative team player who thrives juggling multiple priorities
- Ability to travel up to 25%
Physical Demands and Work Environment:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Regularly required to sit at a desk in front of a computer and use hands to finger, handle, or feel objects, tools, or controls (including a computer keyboard and operating a telephone), lift and/or move up to 10 pounds
- Frequently requires the use of hands and arms for reaching, as well as the ability to walk and communicate effectively through speaking and listening
- Specific vision abilities required by this position include close vision, color vision, and the ability to adjust focus
- Noise level in the work environment is usually moderate
- Type on a computer keyboard and look at a computer monitor, and operate a cell phone or a computer-based phone
Top Skills
What We Do
Fullbay is cloud-based shop management software built specifically for heavy duty repair shops. We are changing the industry so shop owners and their technicians can get more done in less time and have a life outside the shop. For career opportunities, please visit fullbay.com/careers.









