Organic Social Lead
Location: Oxford, UK
Work Model: Hybrid
We are looking for an Organic Social Media Lead to join our Marketing team. This role is responsible for owning and leading Oxford Nanopore’s organic social strategy, setting direction across channels to drive reach, engagement and brand impact.
About Oxford Nanopore Technologies
Oxford Nanopore Technologies is headquartered at the Oxford Science Park outside Oxford, UK, with satellite offices and a commercial presence in many global locations across the US, APAC, and Europe. Our goal is to enable the analysis of any living thing, by anyone, anywhere.
We employ individuals from multiple subject areas, including nanopore science, molecular biology and applications, informatics, engineering, electronics, manufacturing, and commercialisation. Our sequencing platform is the only technology that offers real-time analysis, in fully scalable formats from pocket to population scale. This platform can analyze native DNA or RNA and sequence any length of fragment to achieve short to ultra-long read lengths.
Job Summary
The Social Media Lead is responsible for owning and growing Oxford Nanopore's organic social media presence. They will be comfortable independently managing channels, leading on social-first content creation, and making data-driven decisions that improve performance. This is a hands-on, individual contributor role suited to someone who is as confident shooting and editing a reel as they are presenting a monthly analytics report and simplifying complex scientific breakthroughs. They will work closely with the Paid Social Lead to ensure organic and paid activity are aligned on the delivery of cross-functional marketing campaigns and promotion of flagship events. A key part of this role is translating complex scientific content into formats that engage and inspire audiences across platforms.
Key Responsibilities
Duties include but are not limited to:
Organic social media management
• Own and lead Oxford Nanopore’s organic social strategy, setting direction across channels to drive reach, engagement and brand impact
• Manage Oxford Nanopore's organic social channels (LinkedIn, Instagram, YouTube, X/Twitter, Facebook, BlueSky) day-to-day, including scheduling, publishing and community engagement
• Maintain and execute a structured content calendar that ensures consistent, appropriate posting frequency optimised for each platform's algorithm and audience
• Proactively identify trends, emerging formats and platform updates, and adapt the strategy accordingly
• Understand the vision and tone of voice of Oxford Nanopore, where real-world impact from our customers is a key part of our authentic marketing approach or something
Social-first content creation
• Write platform-appropriate copy that adapts tone across audiences — from genomics researchers to a broader science-curious public
• Generate content for corporate social media channels (LinkedIn, Instagram, X (Twitter), BlueSky, Facebook, YouTube),and continued pipeline of rich content, to address multiple audiences in line with campaign goals.
• Create social-first content including reels, short-form video, stories, static graphics, GIFs, carousels and video thumbnails — to a high standard
• Help to create video content suited to short-form platforms, demonstrating a strong visual instinct and understanding of what performs organically
• Condense long-form scientific content (e.g. articles, white papers, application notes) into engaging, accessible social copy without losing accuracy
Campaigns & cross-channel alignment
• Develop organic social plans to support marketing campaigns and GTM launches, defining content, objectives, channel mix, timelines and success metrics
• Work in close collaboration with the paid social lead to ensure organic and paid activity are aligned in messaging, timing and creative, providing assets and copy as needed to support paid campaigns
Events & cross-functional support
• Drive social media promotion for Oxford Nanopore's flagship global events, including pre-event build-up, live coverage and post-event content amplification
• Work closely with the broader marketing and communications team to ensure social activity aligns with brand voice, campaign goals and the Oxford Nanopore community ethos
Data, reporting & optimisation
• Produce and present monthly social media performance reports to the marketing team, highlighting key metrics (reach, engagement, video views, follower growth, CTR) and deriving actionable insights
• Use data to make decisions, from content format and posting time to channel prioritisation, and continuously test and iterate to improve results
• Track KPIs against campaign and channel goals, flagging risks and opportunities in a timely way
Person specification EssentialDesirableQualifications/ Education
- Degree in life sciences or a related field
- Or demonstrable understanding of scientific communication
- Further marketing or digital media qualifications
- Knowledge of genomics or sequencing technologies preferred .
- Proven track record managing organic social media channels independently, with measurable growth in reach and engagement
- Experience producing native social-first content — Reels, short-form video, Stories, thumbnails — for a brand or organisation
- Background translating complex or technical content (e.g. scientific papers, white papers) into compelling social copy
- Experience in the life sciences or biotech sector
- Experience managing social media for a B2B brand with a scientific audience
- Hands-on use of social media management or scheduling platforms (e.g. Sprinklr, Hootsuite, Sprout Social)
Knowledge/Skills/
Abilities
- An eye for design and detail.
- Excellent written skills, able to adapt tone to audience and platform.
- Strong social-first content creation skills
- Data-literate: confident interrogating platform analytics (impressions, reach, engagement rate, video views, CTR) and translating findings into clear recommendations
- Understanding of algorithm behaviour across key platforms (LinkedIn, Instagram, TikTok, YouTube, X/Twitter) and how to optimise content accordingly
- Able to independently own and manage the organic social calendar end-to-end
- Basic graphic design, video editing and canva/photoshop skills.
- Digital marketing experience.
Requirements
- Proactive and takes ownership of the social channels
- Analytical mindset: uses data to make decisions and continuously improve performance, not just to report on it
- Genuinely curious about social media trends and quick to experiment with new formats
- Highly organised, able to manage multiple content streams and deadlines simultaneously
- Collaborative team player who can also work independently and manage up effectively
Please note that no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the job.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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About UsOxford Nanopore Technologies: Our goal is to bring the widest benefits to society through enabling the analysis of anything, by anyone, anywhere. The company has developed a new generation of nanopore-based sensing technology for faster, information rich, accessible and affordable molecular analysis. The first application is DNA/RNA sequencing, and the technology is in development for the analysis of other types of molecules including proteins. The technology is used to understand and characterise the biology of humans and diseases such as cancer, plants, animals, bacteria, viruses, and whole environments. With a thriving culture of ambition and strong innovation goals, Oxford Nanopore is a UK headquartered company with global operations and customers in more than 125 countries.
Skills Required
- Degree in life sciences or demonstrable understanding of scientific communication
- Proven track record managing organic social media channels with measurable growth in reach and engagement
- Experience producing native social-first content (Reels, short-form video, Stories, thumbnails) for a brand or organisation
- Experience translating complex or technical content into compelling social copy
- Excellent written skills, able to adapt tone to audience and platform
- Strong social-first content creation skills and a good visual instinct
- Data-literate: confident interrogating platform analytics and deriving actionable insights
- Understanding of algorithm behaviour across key platforms and how to optimise content accordingly
- Able to independently own and manage an organic social content calendar end-to-end
- Proactive, highly organised, able to manage multiple content streams and deadlines
- Further marketing or digital media qualifications
- Knowledge of genomics or sequencing technologies
- Experience in the life sciences or biotech sector
- Experience managing social media for a B2B brand with a scientific audience
- Hands-on use of social media management or scheduling platforms (e.g., Sprinklr, Hootsuite, Sprout Social)
- Basic graphic design and video editing skills; experience with Canva/Photoshop
- Digital marketing experience
Oxford Nanopore Technologies Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Oxford Nanopore Technologies and has not been reviewed or approved by Oxford Nanopore Technologies.
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Fair & Transparent Compensation — Pay is considered good to above average across many roles, with employer-provided ranges visible for several U.S. commercial and applications positions and company materials emphasizing market‑competitive base pay. Commercial and some senior technical posts, particularly in the U.S., are positioned as competitive and often paired with strong variable components.
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Equity Value & Accessibility — All‑employee share plans in the UK and a U.S. employee stock purchase plan indicate broad access to equity as part of total reward. Company communications highlight attractive bonus and share plans that add meaningful upside beyond base pay.
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Healthcare Strength — U.S. roles indicate strong health insurance and core protections, while official materials and country overviews reference private medical coverage and wellbeing support. These elements position the health package as a notable strength alongside cash compensation.
Oxford Nanopore Technologies Insights
What We Do
Our goal is to enable the analysis of anything, anywhere, by anyone. We have developed the world’s first and only nanopore DNA and RNA sequencing platform. It’s a new generation of sequencing technology — the only one to offer: scalability to portable or ultra-high throughput formats, real-time data delivery, and the ability to elucidate rich biological data. We are aiming to disrupt the way that biological analyses are currently performed, and open up new applications that have a profound, positive impact on society. Our devices offer real-time analysis, for rapid insights, in fully scalable formats — from pocket to population scale — and the technology is being used in more than 100 countries worldwide. Founded in 2005 as a spin-out from the University of Oxford, the company now employs more than 600 people from multiple disciplines including nanopore science, molecular biology and applications, informatics, engineering, electronics, manufacturing and commercialisation. The management team, led by CEO Dr Gordon Sanghera, has a track record of delivering disruptive technologies to the market.
