What we’re building and why we’re building it.
Every month, millions of people use America’s Rewards App, earning rewards for buying brands they love, and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users.
It’s not just our users who believe in Fetch: with investments from SoftBank, Univision, and Hamilton Lane, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
Fetch is an equal employment opportunity employer.
About the Role
We are seeking a results-driven Organic Marketing Lead to own and accelerate our AEO/SEO and ASO strategies. In this role, you will jump in and build our organic growth engine shaping our content strategy, optimizing search performance, and driving discoverability across web and mobile. This is a high-impact role, ideal for someone hungry to directly impact our MAU growth as part of a full-funnel growth marketing team. This person should be at the forefront of AI’s rapidly evolving impact on search visibility, with expertise in navigating this landscape and harnessing AI to accelerate non-paid growth.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Role Responsibilities:
- Own all aspects of organic marketing: AEO/SEO for web presence, ASO for mobile app stores, and content strategy aligned to both
- Develop and execute an ASO strategy to improve our app store visibility, downloads, and conversion from search/discovery
- Audit our website and content — identify SEO opportunities, gaps, and optimizations to increase organic search traffic and improve SERP rankings
- Define and lead a content strategy (blog posts, articles, guides, landing pages, maybe other formats) that supports SEO/AEO objectives and helps attract and convert new users organically
- Collaborate with product, growth, design, and analytics teams to understand our user base, product features, and key value propositions — and reflect those in content and store metadata
- Monitor performance with metrics such as search rankings, organic traffic, conversion rates, and user acquisition via organic channels; iterate to improve outcomes
- Stay current with trends and algorithm updates in SEO, ASO, content marketing, and share best practices with the broader team
- As the first hire in this area, potentially grow into a leadership role or expand the organic marketing function — creating space for future growth
Minimum Requirements:
- 7+ years of experience in SEO / ASO / organic marketing, ideally including experience with mobile-app marketing and content strategy
- Demonstrated success in improving organic growth metrics (organic traffic, search rankings, app store discoverability, install growth through organic channels)
- Strong content instincts: able to conceptualize, plan, and execute content that resonates with users and drives organic growth
- Solid analytical skills: comfortable using search analytics, ASO tools, web analytics, conversion tracking, and translating data into actionable recommendations
- Self-starter mindset: able to lead as a solo contributor, prioritize initiatives, and deliver high-impact results with minimal micromanagement
- Excellent written and verbal communication skills; ability to craft sharp content, metadata, and collaborate with cross-functional teams
- Comfortable in a fast-paced, dynamic environment and adept at balancing long-term strategy with short-term executions
Preferred Requirements:
- Experience in mobile-app marketing and ASO tools/platforms
- Familiarity with content management systems (CMS) and content production workflows
- Some knowledge of digital marketing fundamentals (paid vs organic channels, CRO, A/B testing, user journey optimization)
- Experience working at a startup or high-growth company where scope and responsibilities evolve rapidly
Compensation:
At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $140,103-$164,827. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
- Equity: We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home.
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].
Learn more: Fetch Recruitment Scam Warning.
Top Skills
What We Do
Fetch Rewards is a mobile app that connects and rewards everyday shoppers for buying the brands they love. Fetch gives users the easiest way to save on their purchases by simply scanning any grocery receipt, from any store. For our brand partners, Fetch helps them build long-term loyalty, and understand a true 360 degree view of purchase behavior.
Why Work With Us
We put people first - both in our culture, and in our product. Our culture is built on transparency, empowerment and accountability. Our product is built on putting our customers first in everything we do - from design, to privacy and security, to new features. The result is the rapid growth we all dream of being a part of. Come join the team!
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