The Role
Lead SEO and ASO strategy for Qatar, Oman, Kuwait, and Bahrain: conduct technical site audits, keyword research, metadata and creative optimization for app stores, coordinate with product and local teams, share insights with UA analysts, and create scalable SEO/ASO playbooks to drive organic discovery across multiple markets.
Summary Generated by Built In
🚀 Welcome to Your Next Adventure!
The SEO / ASO Lead owns organic search and app store optimisation across all four markets in the Performance Marketing cluster. This is a centralised function serving both the Qatar + Oman and Kuwait + Bahrain clusters, ensuring consistent organic visibility and app discoverability as the company expands regionally. The role requires both technical SEO expertise and a strong understanding of app store dynamics across the GCC.
🛠 What You’ll Get Your Hands On:
Search Engine Optimisation (SEO)
- Define and execute the SEO strategy for Qatar, Oman, Kuwait, and Bahrain, covering on-page, off-page, and technical SEO.
- Conduct regular site audits and work with product and tech teams to implement technical fixes and improvements.
- Lead keyword research and content gap analysis across all four markets, accounting for local search behaviour and language nuances.
App Store Optimisation (ASO)
- Own ASO strategy and execution for the company's app listings across the Apple App Store and Google Play in all four markets.
- Conduct keyword research, metadata optimization, and creative asset optimization (icons, screenshots, preview videos) for each market.
Cross-cluster Collaboration
- Share organic performance data and insights with the UA Analyst for inclusion in cross-market benchmarking.
- Contribute to the Marketing Efficiency pod's best practices library with SEO/ASO playbooks scalable across markets.
Localisation & Market Adaptation
- Adapt keyword strategies and on-page content to reflect local search intent and cultural context in each of the four markets.
- Coordinate with local teams and content resources to ensure market-appropriate copy and metadata.
🧙♂️ The Magic You Bring
- 4+ years of experience in SEO, with at least 2 years covering ASO.
- Demonstrable experience managing organic growth across multiple markets simultaneously.
- Experience in the GCC or MENA region is strongly preferred; familiarity with Arabic-language search behavior is an advantage.
- Experience working within a performance marketing team or alongside paid acquisition functions is a plus.
- Proficiency with SEO tooling: Google Search Console, SEMrush, Ahrefs, Screaming Frog, or equivalent.
- Proficiency with ASO tooling: AppFollow, AppTweak, Sensor Tower, or equivalent.
✨ Bonus Points if You Have:
- Strategic thinker with the ability to prioritize across four markets and deliver results without direct executional support in each country.
- Strong communication skills able to translate technical SEO/ASO recommendations into clear briefs for non-technical stakeholders.
Inside Snoonu’s Universe
Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
The Dream We’re Chasing
To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.
The Quest We’re On
To radically transform how people live by leveraging technology to connect them with endless possibilities.
Our Everyday Superpowers
Be Customer Obsessed: “Focus on the customer and all else will follow.”
Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.”
Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.”
Lead by Example and Take Ownership: “Be the change you want to see and take ownership.”
Work Smart and Deliver Results: “You can do more by doing less, better, and faster.”
It's All About People: “Be a team player; together we are stronger.”
Real Builders Ship: “We turn ideas into products, plans into action, and challenges into opportunities.”
Perks & Worklife Magic At Snoonu
🌐 Global Vibes – Collaborate with a worldwide crew.
🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth.
🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.
🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.
🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.
Great Place to Work® Certified
We’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.
Certified for Excellence
Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.
Beyond the Code: Giving Back Matters
We don’t just build apps. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.
Diversity Isn’t Just a Buzzword
At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
Let’s Build the Future Together
Apply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together.
Stay in the loop—connect with us on LinkedIn!
Skills Required
- 4+ years of experience in SEO
- At least 2 years of experience covering ASO
- Demonstrable experience managing organic growth across multiple markets simultaneously
- Proficiency with SEO tooling: Google Search Console, SEMrush, Ahrefs, Screaming Frog or equivalent
- Proficiency with ASO tooling: AppFollow, AppTweak, Sensor Tower or equivalent
- Experience in the GCC or MENA region
- Familiarity with Arabic-language search behavior
- Experience working within a performance marketing team or alongside paid acquisition
- Strategic thinking and ability to prioritize across multiple markets without direct local execution support
- Strong communication skills to translate technical SEO/ASO recommendations into clear briefs
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The Company
What We Do
Welcome to Snoonu, Qatar's leading tech innovator. Founded by Hamad Al-Hajri in 2019, Snoonu is your go-to app for online shopping, food and grocery delivery, pharmacy needs, and more. At Snoonu, we're not just revolutionizing convenience but pioneering it. Our super-app offers 11 essential services in one place, from quick meals to urgent pharmacy runs, grocery shopping, and even a personal picker (Snoosend). We're here to make your life easier and inspire you with our constant drive for innovation. But we're more than just a company; we're a vibrant community driven by a shared vision to harness technology for societal betterment. Join a team that doesn't just participate in the future of Qatar's economy but shapes it. Here, being extraordinary is our everyday standard. By using our services, you're not just making your life easier; you're contributing to the growth and convenience of our community. With our app, convenience is just a tap away. Experience the ease of having anything delivered to your doorstep. Embark on this exhilarating journey with us and be part of Qatar's next big success story. Visit us: ★ Website: https://snoonu.com ★ Instagram: https://www.instagram.com/snoonu/ ★ Twitter: https://twitter.com/snoonu_qa ★TikTok: https://www.tiktok.com/@snoonu ★ Facebook: https://www.facebook.com/snoonu.qa/
