Optimisation Manager

Reposted 3 Days Ago
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London, Greater London, England, GBR
Hybrid
Mid level
Big Data • Marketing Tech • Analytics
The Role
Lead optimisation strategy and testing roadmap to improve commercial performance via A/B testing, personalisation, targeting, and product experiment analysis. Monitor conversion rates, run session replay and heatmap analysis, map customer journeys, and report insights to stakeholders to drive data-led product and revenue decisions.
Summary Generated by Built In
Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries. 

Job Description

We're looking for an experienced Optimisation Manager to join our Consumer Services function to own and deliver the optimisation strategy and testing roadmap. You will be focused on improving the current commercial performance of the product (through cross-sell and upsell), as well as experimenting with new product ideas and testing the impact of new feature releases. 

Responsibilities: 

Optimisation strategy: own and the deliver the optimisation strategy and testing roadmap. Take accountability of the full testing lifecycle, from defining test ideas and hypotheses, through to test analysis and conclusion reporting.

Targeting and personalisation: own the enhancement and delivery of our personalisation capabilities and testing roadmap, consistently looking for ways to deliver relevant and timely experiences to our customers. Champion personalisation best practices and continuously unlock new areas of opportunity.

Product performance: rigorously monitor conversion rate performance across all commercial journeys. Provide regular updates and analysis on the performance of key journeys in weekly trading meetings with senior stakeholders. Use heatmapping tools and session replay findings to analyse customer behaviour.

Testing and experimentation: Lead end-to-end optimisation and feature testing, managing technical delivery through agile processes while analysing performance, customer engagement, revenue impact, risks, and commercial opportunities to drive data-led product and business decisions.

Customer journey mapping: lead quarterly customer journey mapping sessions with Product and Marketing to deep-dive into user behaviour - understanding customer pain points and areas for improvement. Translate these insights into creative solutions that champion the customer and enhance their online user experience.

Qualifications

  • Experience in a CRO/Optimisation/Personalisation/E-commerce role with experience in using CRO tools and platforms. 
  • Experience in running targeted and personalised testing.
  • Proven experience of improving conversion rates and testing feature releases.
  • Highly numerate and data driven.
  • Flexibility to work in a cross-functional environment with multiple priorities to manage.
  • Capable of managing multiple projects and prioritising appropriately.
  • Experience of working with analytics tools and session replay tools.

Additional Information

Benefits package includes:

  • Hybrid working - 40% office based
  • Great compensation package and discretionary bonus
  • Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
  • 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers

Grade: D/EB8

#LI-hybrid

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here

Skills Required

  • Experience in a CRO/Optimisation/Personalisation/E-commerce role using CRO tools and platforms
  • Experience running targeted and personalised testing
  • Proven experience improving conversion rates and testing feature releases
  • Highly numerate and data driven
  • Experience working with analytics tools and session replay tools
  • Flexibility to work in a cross-functional environment and manage multiple priorities
  • Capable of managing multiple projects and prioritising appropriately

Experian Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Experian and has not been reviewed or approved by Experian.

  • Healthcare Strength Medical and dental coverage is described as strong, with expanded mental health resources and telemedicine options. Coverage includes inclusive services such as gender transition and fertility support.
  • Leave & Time Off Breadth Time-off offerings are generous, including substantial PTO/vacation, paid holidays, and paid volunteer days with options to purchase additional leave. Parental leave is available for birth and non-birth parents alongside flexible working arrangements that support work-life balance.
  • Retirement Support Retirement programs include a 401(k) with company matching and contributory pension schemes in some regions. These elements complement base pay and bonuses to form a competitive total rewards package.

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The Company
HQ: Dublin
16,292 Employees
Year Founded: 1980

What We Do

Experian unlocks the power of data to create opportunities for consumers, businesses and society. During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage data with confidence so they can maximize every opportunity. We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done. Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow. About Experian: Bringing data to life requires creativity, passion, flexibility and expertise. We want you to share in our success. That's why we offer rewards that recognise great performance. Working in a culture of collaboration, achievement and respect we will give you the support and encouragement you need to develop your skills and talents and progress your career. Everyday our people bring enthusiasm, innovation and inspiration to work and if this sounds like you connect with us at Experian.

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