Principal Product Marketing Manager

| Boston, MA | Remote
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About Drift  

Drift is the Revenue Acceleration Platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value, faster. More than 50,000 businesses use Drift to align sales and marketing on a single platform, to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms.

Product Marketing at Drift

We’re growing our Product Marketing team to align with the expansion of our product portfolio, key segments, and growth of our business. The Drift Product Marketing team is responsible for being the voice of the customer internally enabling us to inform product roadmap and bring new products to market through customer segmentation, positioning, value-based messaging, collateral, sales enablement, and cross-functional marketing activation. As a Principal Product Marketing Manager at Drift you will drive a product category, our vertical segment. You will live the customer journey, help us define future innovation, build stories to help us engage customers for long term success all while differentiating us from the competition. 

This role operates at the intersection of product, sales, marketing, and customer success. Our ideal candidate is a compelling storyteller, and strategic and creative thinker, able to transform complex needs and solutions into simple differentiated messages, while also having a passion for people demonstrated by successfully growing teams and connecting to customers. 

What you’ll be doing on the team

  • Own a key new product category that will help Drift expand it’s portfolio and be the center for B2B customers with everything conversa
  • Develop creative ideas that shape our customer engagement, GTM and internal evangelism that are differentiated and help position Drift as a leader 
  • Develop a deep understanding of the voice of our customer/prospect to partner with Product to influence future product development.
  • Drive amazing product launches to demonstrate innovation and ultimately drive new revenue. 
  • Lead the development of product messaging and positioning globally, with an eye toward competitive differentiation across all relevant business categories. 
  • Work with Sales to inspire, motivate and ultimately win flagship brands through the sales cycle by helping the company understand the impact Drift has in the market and our top personas.
  • Develop compelling and easy to understand internally facing content for Sales, CS, Operations and others including; sales training, positioning, FAQs, and cheat sheets.
  • Partner with demand generation and digital to tell compelling stories that help build demand and drive revenue across our offerings and across the customer lifecycle.
  • Bringing new and updated products to market, taking the lead on launch strategy, planning, timelines and more to ensure maximum impact.
  • Defining our ideal customer profiles across the portfolio, including when it makes sense to upsell and cross-sell them to the next level, and ensuring our sales partners are well equipped (through tools and talk tracks) to win deals. 
  • Innovate in the delivery of messages for billboards, keynotes, videos, emails and overall across the entire lifecycle.

What skills you will bring to the job:

  • Demonstrated experience in product marketing that includes messaging and positioning, pricing, competitive analysis and positioning, quantitative and qualitative analysis, product launch management, GTM strategy and sales tool development, leveraging customer and market insights to inform product roadmap, analyst relations, and more.
  • 6+ years experience storytelling and delivering compelling product marketing results 
  • Experience managing and developing new marketing programs with clear data driven results 
  • Experience collaborating effectively with sales to achieve results 
  • Experience working with demand generation to evaluate business data to deliver high converting programs that result in revenue 
  • A track record of delivery on complex projects, using strong organizational skills and ability to influence and work cross-functionally.
  • Superb excellent written and oral communication skills. This role demands someone who is in love with the spoken and written word, understanding the power that comes from getting it ‘just right’ both online and offline. 
  • SaaS/ technical product marketing experience required; past leadership experience preferred. 

Drift is committed to being an equal opportunity employer. 

We know that applying for a new job can be intimidating. But guess what? At Drift, there is no such thing as a “ideal candidate.” We believe in the power of teamwork -- and in the desire to learn something new every day. We believe in hiring people, not just skills. Take it from our CEO

If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Whatever skills you bring to the table or background you’re coming from, we welcome you to start a conversation with us. We need your unique perspective for our continued innovation and success. We’re looking forward to learning more about you!

Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected] #LI-Remote

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement

An Insider's view of Drift

What are some social events your company does?

Every summer we take a few days as a team and head to Western Massachusetts for Camp Drift! Camp is an amazing weekend where we take a moment to celebrate what we have accomplished, and set goals for the coming year.

Lacey

Public Relations

How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.

Sara

Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.

Kari

Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.

David

CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.

Amanda

Customer Success Manager

What are Drift Perks + Benefits

Drift Benefits Overview

Our employees are our greatest asset. To take care of you and your family we offer an extensive employee benefit plan. On top of comprehensive health, dental, and vision plans, we also offer generous PTO, parental leave for primary and secondary caregivers, 401K matching, wellness perks and discounts, free lunch, snacks and coffee every day, the Drift book club (one free book of your choosing a month!), a mentor series, and more.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Open door policy
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
At Drift we have eight different Employee Resource Groups for people of similar backgrounds or interests to promote inclusion.
Hiring Practices that Promote Diversity
We have a recruiter devoted to diversity sourcing to help us reach our diversity related hiring goals.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Every other week Inner City Weightlifting comes to the office to teach a fitness class to Drift employees.
Mental Health Benefits
We offer all employees a free subscription to the Headspace meditation app, employee-led yoga and meditation breaks, and have an Employee Resource Group that focuses on mental well-being
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Sabbatical
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Happy Hours
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
We offer a home office stipend to all employees, as well as a $100 credit each month towards internet, office supplies, etc.
Professional Development Benefits
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Customized development tracks
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