Lead, Global Advertising Technology & Operations at WeWork (Lexington, KY)
At WeWork, we provide inspiring and flexible workplace solutions to help businesses - small, medium or large - thrive in more than 150 cities globally. The future of work is happening right now, and we are leading this moment. United by a common purpose, here we will empower tomorrow’s world at work. Join us on our journey as we give our members the freedom and support to push boundaries in their industries, and work to redefine our own.
About The Opportunity
The Lead, Global Advertising Technology & Operations supports the global and regional media teams at every step of the ad implementation process. This person owns and is accountable for technical implementation and integration (e.g. tagging and optimization) of ad technology into WeWork’s digital platforms. They advise on audience strategy and collaborate with our media agencies on audience implementation. This person is then also able to extract and synthesize our media data and report out to executive teams.
While a grasp on ad technology and complex technical platform integration requirements is a must, it is also critical that this person be able to connect this technology with our overarching marketing and media strategy. This connection is core to understanding how new and existing technology can both best serve marketing needs, and identify gaps in WeWork’s current tech stack.
Manage pixel governance for global WeWork properties
Partner with regional media teams to facilitate data-driven campaigns
Maintain media performance dashboards and provide reporting and data visualizations for monthly and quarterly reviews
Manage audience development, aggregation, and activation process for regional teams
Uphold best practices related to data strategy, segmentation and cross-channel activation of 1P, 2P and 3P data for all regions
Maintain in-depth expertise in the constantly evolving digital marketing technology landscape across technical capabilities, quality control, and platform integration
Maintain in-depth expertise in the constantly evolving digital marketing technology landscape across technical capabilities, workflow and navigation, process integration, quality control, and platform integration
Minimum 3 years experience as technical lead in measurement, marketing/ad tech, ad ops or comparable field.
Experience creating audience targeting methodologies in accordance with business goals.
Deep understanding of analytics and dashboarding tools including Google Analytics, Datorama, Tableau, and Data Studio.
Familiarity in core WeWork ad tech platforms: Liveramp, 6sense, Google Tag Manager, media tags on microsites, DCO Ad Servers (dynamic creative optimization), etc.
Demonstrated ability to collaborate with cross-functional peers, managers, subordinates, and partners to achieve business results
Excellent communication skills; written and verbal, with the ability to explain complex concepts in a user-friendly manner
Ability to define and implement processes and policies
Proven ability to meet deadlines consistently and manage expectations
Strong time management skills and experience balancing multiple projects at once
Reliable, proactive, and focused team player
Adaptable in an ever-changing environment and works well under pressure
Great interpersonal skills and with an eagerness to learn
Life At WeWork
Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a diverse community that embraces and inspires you—because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated.
WeWork is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, color, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law.
As part of our commitment to health and safety, WeWork -- like a growing number of employers -- is requiring all U.S. employees to be fully vaccinated for COVID-19 as a condition of employment, absent a legal exception for reasonable accommodation. We provide unvaccinated new hires a 45-day grace period after their start date to get fully vaccinated or, if eligible, obtain a reasonable accommodation. If you believe that a legal exception may apply to you, please still apply for any role(s) you are interested in and, if you are hired, you will receive instructions on how to request a reasonable accommodation after your start date. Please note that roles that require in-person work -- currently, within our Community (excluding Member Experience), Facilities Management (including Security), Sales (excluding Sales Ops), and Member Technology teams -- will not be eligible for work-from-home as an accommodation because it poses an undue hardship on our business.-