Operations Manager - Rest of Africa

KingMakers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.

Since 2018, we’ve been building platforms, including BetKing and SuperSportBet, that bring millions of fans closer to the excitement of play through technology, integrity, and innovation. Operating across markets such as Nigeria and South Africa, we’re part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.

Our vision is clear: to be the home where Africa plays. At KingMakers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don’t just entertain: they build connection, opportunity, and pride across the communities we serve.

We are hiring an Operations Manager – Rest of Africa to lead the operational delivery of new and existing markets outside South Africa and Nigeria, beginning with our first launch market in the region.

This is a manager-level, execution-heavy role designed for someone who understands gaming operations in Africa and can connect multiple teams to deliver results. You will be responsible for running the day-to-day operations, ensuring markets hit their budget/KPIs, and acting as the operational “glue” across Product, Marketing, CMS, Payments, Customer Care, Finance and local Country Managers.

You won’t have direct reports initially, but you will work closely with with Country Managers and new in-market teams as we scale across the continent.

1. Market Operations

• Own day-to-day market execution across campaigns, CMS/content updates, payments, CX escalations and local operations.
• Track and deliver against core KPIs (stakes, MAU, GGR/NGR, generosity).
• Identify operational blockers early and coordinate cross-team solutions.
• Maintain close alignment with Product & Tech stakeholders and Marketing.

2. Cross-Functional Alignment

• Act as the execution link across Product, Marketing, CMS, Payments, Customer Care, Finance and local teams.
• Ensure clarity of priorities, timelines, dependencies and decision-making.
• Support and collaborate with the in-market leadership of our first Rest of Africa launch market and with future market teams as the region scales.

3. Market Launch & Expansion

• Support operational readiness and launch execution for new african markets.
• Provide market insight, operational requirements and execution plans.
• Build scalable frameworks for market operations and localisation.

4. Partner & Stakeholder Management

• Manage relationships with local marketing agencies and payment providers (MNOs, mobile money).
• Work closely with Group Finance on forecasts and performance tracking.
• Engage local stakeholders to ensure smooth operational delivery.

5. Insights, Reporting & Performance

• Analyse market performance and translate KPIs into operational decisions.
• Identify risks, gaps and improvement opportunities with clear recommended actions.
• Ensure structured weekly and monthly reporting to the MD Rest of Africa.

• Minimum 3 years in the gaming/betting industry.

• Background in operations, marketing, product operations or trading.
• Strong exposure to African markets, ideally English-speaking Rest of Africa.
• Experience working cross-functionally with Product, Marketing, CMS, Payments, CC and Finance.

• Strong execution capability; thrives in fast-paced operational environments.
• Exceptional relationship-building and cross-team collaboration skills.
• Analytical mindset; understands gaming metrics and commercial drivers.
• Clear, structured communicator with strong influencing skills.
• Highly organised, proactive and able to prioritise with limited information.
• Adaptable to early-stage environments, ambiguity and launch contexts.

• Experience operating in English-speaking African markets beyond South Africa.
• Exposure to MNOs, mobile money, local agencies.
• Basic understanding of licensing or regulatory processes.

• Our first Rest of Africa launch market achieves budget, growth, and operational stability.
• Internal teams across Product, Marketing, CMS, Payments and CC execute in sync.
• A clear, data-backed Rest of Africa market roadmap is defined.
• Strong partner performance (agencies, payment providers, local ops).
• High-trust relationships with internal and external stakeholders.

• Health Support: Employer contribution toward your monthly medical aid, helping you invest in your health and wellbeing.
• Comprehensive Insurance: Group risk cover providing additional protection and peace of mind for you and your loved ones.
• Future Planning: Employer contributions to a provident fund to support your long-term financial security and retirement planning.
• Performance Bonus: discretionary rewards that celebrate your impact*
• Convenience at Work: free reserved parking at the office
• Hybrid Work: a flexible arrangement with 3 days in the office and 2 days remote each week
• Work with global teams across Nigeria, Spain, Malta & the UK.

*Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2025 cycle.