The Operational Marketing Specialist will be responsible for supporting demand generation and the sales pipeline in Iberia through the local planning and execution of marketing initiatives, with a primary focus on organizing events, campaigns, and sales activation.
WHAT WILL YOU DO :
1. Demand Generation and Campaigns
- Execute marketing campaigns focused on lead generation and direct sales support.
- Adapt global marketing initiatives to the local context (Spain and Portugal).
- Coordinate the preparation of campaign assets (email campaigns, content, schedules, etc.) in alignment with global teams.
- Track leads and support their conversion in collaboration with sales teams.
2. End-to-End Organization of Events and Webinars as the Primary Driver of Demand Generation
- Define formats, topics, and speakers in coordination with sales and partners.
- Manage logistics (platforms, vendors, venues, agendas, invitations).
- Coordinate communication and attendee engagement.
- Manage leads and conduct post-event follow-up.
- Ensure the quality and consistency of the customer experience at all events.
3. Coordination with BL and Regional Marketing
- Serve as the local liaison with the marketing and communications teams for the business line and the Iberia & Turkey region.
- Ensure the proper local implementation of global campaigns and initiatives.
- Participate in international coordination and reporting mechanisms.
- Ensure consistency in messaging and priorities, without taking ownership of their strategic definition.
4. Sales and Partnership Support
- Work closely with sales and partnership teams to implement initiatives that drive business opportunities.
- Support the preparation of materials for events, sales meetings, and specific demand-generation activities.
- Contribute to the visibility of offerings and capabilities through concrete marketing actions.
5. Local Implementation of Branding, Content, and Digital Initiatives
- Ensure the correct local implementation of brand guidelines defined by global marketing.
- Coordinate the adaptation and use of existing content (not its creation).
- Support the publication of content and assets on digital channels in coordination with global teams.
- Serve as the local point of contact for web initiatives, digital campaigns, or the intranet.
PROFESSIONAL REQUIREMENTS
- More than 3 years of experience in B2B marketing, preferably in technology/cybersecurity.
- Proven experience in: campaign management (digital and events); end-to-end organization of in-person events and webinars; content creation and adaptation (presentations, sales materials, etc.).
- Experience working with international or matrix teams.
- Bachelor's degree in Marketing, Communication, Business Administration, or a related field.
- High level of English (minimum B2–C1) is required.
- Knowledge of Portuguese is a plus.
At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working. Great journeys start here, apply now!Skills Required
- More than 3 years of experience in B2B marketing, preferably in technology or cybersecurity
- Campaign management experience, including digital and event campaigns
- End-to-end organization of in-person events and webinars
- Experience creating and adapting content, presentations, and sales materials
- Experience working with international or matrix teams
- Bachelor's degree in Marketing, Communication, Business Administration, or a related field
- High level of English, minimum B2-C1
- Knowledge of Portuguese
Thales Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thales and has not been reviewed or approved by Thales.
-
Retirement Support — Retirement plans with employer contributions and matches, profit sharing, and share purchase opportunities are emphasized across multiple regions. These elements are positioned as competitive components of total rewards.
-
Leave & Time Off Breadth — Generous PTO that increases with tenure, paid holidays, and paid military, maternity, and paternity leave are described. This breadth supports work–life balance across locations.
-
Flexible Benefits — Hybrid work options, flexible schedules, and parental supports such as childcare benefits and leave for sick children are available in several markets. Flexibility is presented as a core part of the employee experience.
Thales Insights
What We Do
Thales is a global high technology leader investing in digital and “deep tech” innovations – connectivity, big data, artificial intelligence, cybersecurity and quantum technology – to build a future we can all trust, which is vital to the development of our societies. The company provides solutions, services and products that help its customers – businesses, organisations and states – in the defence, aeronautics, space, transportation and digital identity and security markets to fulfil their critical missions, by placing humans at the heart of the decision-making process.
