OOH Strategist

Reposted 22 Days Ago
New York, NY
In-Office
64K-80K Annually
Junior
AdTech • Marketing Tech
The Role
The OOH Strategist will maintain accounts, assist in media planning and negotiations, develop vendor relationships, and support training initiatives for better performance.
Summary Generated by Built In

Job Description

Who We Are   
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.  
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.   

 

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. 

 

What You’ll Do 

50% - Account Maintenance 

  • Contracting of approved plans, filing client signed authorizations  

  • Gather and distribute production material specs, based on plan parameters 

  • Distribute traffic instructions/posting instructions to vendors and ensure they are received by each vendor 

  • Follow up with vendor to ensure materials arrived, campaign posted on time and POP photos are provided  

  • Keep team updated on the status and timing of deliverables 

  • Collaborate with team to identify data and/or billing discrepancies and work to rectify  

  • Maintain a general understanding of account/client nuances 

25% - Planning & Negotiation 

  • Media planning including budget tracking, client decks, contracting, implementation, maintenance, and post buy attribution review  

  • Compile and prepare competitive data and target research for analysis to inform media strategy; begin to recognize patterns and trends 

15% - Relationship Development 

  • Develop strong relationships with OOH vendors, direct team, and other internal HMI departments  

  • Coordinate vendor meetings 

  • Use prior knowledge to help guide Assistant through planning process and assist with day-to-day account maintenance 

  • Manage ongoing communication with senior leads, effectively relay issues and/or status updates in a timely matter 

10% - Training & Development 

  • Proactively stay abreast of OOH trends, vendor updates and relevant offerings 

  • Advance knowledge and learn about the media industry, Horizon Media, and our clients 

  • Participate in Horizon’s training programs, as well as other syndicated and proprietary training sessions (i.e. Excel Basics, Business Writing, Presentation Skills, and more) 

 

Who You Are 

  • Hungry to advance your knowledge of advertising, OOH and media principles through applied learning 

  • Willing to take initiative, be an active participant in team discussions 

  • An effective communicator who thinks strategically 

  • A problem solver with the ability to develop creative solutions 

  • Detail oriented with strong organizational skills 

  • Comfortable working with multiple timelines and deliverables; able to effectively manage your time 

  • Someone who thrives working both independently and within a team 

  • Comfortable working within large sets of data and numbers  

  • Results and solutions oriented; motivated and resourceful 

  • An advocate for and supporter of diversity, equity and inclusion 

 
Preferred Skills & Experience 

  • BA/BS Degree or relevant work experience 

  • 1-2 years media planning and buying experience 

  • Understanding of media planning terms and concepts 

  • Proficiency working within Microsoft Excel and PowerPoint 

 

Certificates, Licenses and Registrations 
This role does not require certificates, licenses and/or registrations. 

 
Physical Activity and Work Environment 
There are no requirements for physical activity and work environment 

 

 

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

#LI-Hybrid #LI-LT1 

Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$64,350.00 - $80,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.  We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Top Skills

Excel
Microsoft Powerpoint
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The Company
HQ: New York, NY
2,965 Employees
Year Founded: 1989

What We Do

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.

Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.

Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.

TOGETHER WE'RE BUILDING A PLACE OF BELONGING
At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.

We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.

For more information, visit:
www.horizonmedia.com or www.horizonmedia.com/careers.

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