OOH Planning and Buying Director

Job Description:

Introduction

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu’s OOH division (formally known as Posterscope) is the world’s leading location-based marketing specialist.  We have a deep understanding of what people think, feel and do out of the home, making us experts in reaching and influencing audiences in the physical world. We combine insight, data, technology and smart people to create compelling, creative and measurable solutions which make a meaningful difference to businesses and brands.  We enable brands to navigate the complex, location-based marketing landscape with ease, to develop dynamic and integrated communications and to build rewarding customer relationships.

We’re hiring for a OOH Planning & Buying Director to join our OOH team in London.

Purpose of the Role

The Director is responsible for leading and owning key client relationships, delivering high-quality OOH solutions that meets client, business, and commercial objectives.

The Director works closely with other internal teams to deliver the full end-of-end OOH campaign output, with support from the Commercial lead to deliver client pricing guarantees, the Innovation lead to identify and sell in new creative-focussed and bespoke opportunities in market, and our data, insight and research team (Multiply) to understand new data products, as well as research solutions. Owning the full Planning and Buying process means building experience and exposure to all aspects of OOH Planning & Buying beyond delivering the standard OOH media solutions.

The Director will liaise and work with the Dentsu X Agency Partner on any business development and growth opportunities, as well as dentsu OOH Commercial Delivery Partner to ensure client pricing guarantees are delivered.

Key Responsibilities

• Responsible for receiving, interrogating and responding to OOH briefs that meet client campaign objectives / KPIs and with the required detail e.g. plans, rationale documents, and identifying opportunities for organic growth alongside the Agency Partner.

• Responsible for managing relationships on specified clients and working with the Dentsu X Agency Partner to ensure consistent and appropriate communication.

• Responsible for working with all relevant media owners to ensure working relationships and practices are as effective and efficient as possible to deliver specific agency targets and organic growth opportunities.

• Responsible for managing team / direct reports effectively and developing them to their full potential.

• Responsible for identifying and ensuring that great work and lessons learnt in your agency group are captured and shared across P&B.  Work with Marketing/Multiply/Agency Partner to use this information to develop opportunities for growth.

Qualifications + Skills

• Excellent communication skills with the ability to influence internal and external stakeholders.

• Excellent leadership skills to manage, motivate and coach the team, with the ability to inspire a diverse group of people.

• Strong relationship builder to manage the day to day working interactions with media owner partners and agency/client contacts.

• Excellent OOH knowledge and broad experience of planning and buying, including the application of all industry and internal planning and administration tools.

• Strong project management skills to handle a high volume of work and allocate resource and work type in the most efficient and effective way.

• Strong negotiation and commercial skills to ensure all campaign KPIs and commercial targets are delivered.

What we offer

• This is a permanent role

• The team is based in our London office but operates under flexible working arrangements. The team are currently in the office 2-3 times a week across Tuesdays, Wednesdays and Thursdays.

• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

#LI-Hybrid

Location:

London

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent