This position drives sales maximization for clubs and other products on taylormadegolf.jp by executing new product launches and promotions in line with the GTM calendar, as well as running onsite acquisition programs through member-targeted email, LINE, and app channels. In addition to mass distribution, the role plans and executes 1-to-1 messaging to drive new customer acquisition and repeat purchases from existing customers, contributing to EC sales growth and improved profitability through efficient inventory clearance in coordination with MD.
Essential Functions and Key Responsibilities:
- Plan and execute new product launches and various promotions in line with the GTM calendar
- Plan and execute traffic-driven acquisition initiatives using member-targeted email, LINE, and app channels
- Plan and execute new customer acquisition and repeat purchase promotion through mass distribution as well as 1-to-1 messaging
- Coordinate with the DNP team to implement step-distribution campaigns targeting past purchasers, strengthening customer engagement and driving F2/F3 conversion
- Plan and execute member growth initiatives by promoting membership registration benefits to non-member LINE followers and app users
- Drive traffic growth through the planning and execution of 1-to-1 push messaging via LINE and app
- Plan and execute efficient sales initiatives for high-inventory or priority-clearance products in coordination with MD
- Manage banner production, promotional page creation, and email/LINE/app settings required for promotion execution
- Create various reports and drive PDCA (Plan-Do-Check-Act) improvement cycles
Knowledge and Skills Requirements:
- EC operations experience (planning and executing onsite promotions, as well as digital marketing initiatives such as LINE and email)
- Data analysis skills (understanding of various KPIs and ability to apply them to campaign evaluation)
- Intermediate-level or higher Excel skills (VLOOKUP, Pivot Tables)
- Experience operating CRM/MA tools for email, LINE, and app (e.g., Klaviyo, Yappli, etc.)
- English proficiency (reading and writing)
Nice to Have:
- 3+ years of experience in ecommerce operations for an owned brand site, or in digital marketing operations at an in-house company or agency
- Regular user of ecommerce services beyond major marketplaces such as Amazon, Rakuten, and Yahoo
- Frequent engagement with digital content from other companies, such as LINE Official Accounts, Meta, etc.
- A positive attitude with a proactive approach to adopting new initiatives and tools
- Passion for Golf
#LI-YS1
TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
Skills Required
- EC operations experience (planning and executing onsite promotions and digital marketing via LINE and email)
- Data analysis skills (understanding KPIs and applying them to campaign evaluation)
- Intermediate-level or higher Excel skills (VLOOKUP, Pivot Tables)
- Experience operating CRM/MA tools for email, LINE, and app (e.g., Klaviyo, Yappli)
- English proficiency (reading and writing)
- 3+ years ecommerce operations or in-house/agency digital marketing operations experience
- Regular user of ecommerce services beyond major marketplaces (Amazon, Rakuten, Yahoo)
- Frequent engagement with digital content from other companies (LINE Official Accounts, Meta, etc.)
- Proactive attitude and willingness to adopt new initiatives and tools
- Passion for Golf
TaylorMade Golf Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TaylorMade Golf Company and has not been reviewed or approved by TaylorMade Golf Company.
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Wellbeing & Lifestyle Benefits — Perks include strong product discounts, discounted golf access, gym memberships, paid holidays, and company events that add lifestyle value. These extras contribute meaningful non-cash value across many roles.
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Healthcare Strength — Medical, dental, and vision insurance are part of the standard package. Access to these core coverages is a consistent element of the offering.
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Strong & Reliable Incentives — Cash bonuses for outstanding work and commission-driven upside in certain roles can materially boost earnings. Variable pay elements help some teams view total compensation more favorably.
TaylorMade Golf Company Insights
What We Do
Overview: Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment, golf balls and accessories. TaylorMade has a history of innovative industry-leading products such as the newly launched Stealth family headlined by the 60-layer Carbon Twist Face Stealth Carbonwood Driver. TaylorMade's technological advancements touch all sectors of the golf industry with products like P Series irons, Milled Grind 3 wedges, TP5/TP5X golf balls and Spider putters. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Dustin Johnson, Rory McIlroy, Collin Morikawa, Tommy Fleetwood, Rickie Fowler, Matthew Wolff, Harry Higgs, SH Park, Charley Hull, Maria Fassi and Sierra Brooks. History: In the spring of 1979 a golf equipment salesman named Gary Adams took out a $24,000 loan on his home and founded the TaylorMade Golf Company. He rented a 6,000 square-foot building that at one time housed a television assembly plant. Counting him, there were three employees and a single, innovative product: a 12-degree driver cast of stainless steel. This new metalwood looked and sounded different from a wooden wood, and most important, it performed differently. The clubhead's perimeter-weighting offered greater forgiveness on mis-hits, while the lower center of gravity made it easier to launch the ball in the air. Adams, the son of a golf professional, was adamant that TaylorMade clubs maintain ties to what true golfers perceived an authentic golf club should look and feel like. They were committed to combining innovation with authenticity, to always be passionate about the game, and pledged to be competitive - to work hard to establish itself and grow. These four tenets would take them far. Since the creation of the first metalwood in 1979, the TaylorMade Golf Company has established a legacy of breaking from tradition to reach new thresholds of performance.
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