Online Sales Lead, Digital Appliances (2-year Contract)

Posted 6 Days Ago
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Singapore City, SGP
In-Office
Senior level
Computer Vision • Hardware • Mobile • Software • Semiconductor
The Role
Lead end-to-end online sales for Home Appliances and AC across Samsung.com and marketplaces. Develop channel plans, pricing, promotions, and launch GTM strategies. Monitor KPIs, optimize conversion, merchandising, and content. Partner with BU, Marketing, Finance, and agencies to meet revenue and margin targets and improve purchase confidence for big-ticket items.
Summary Generated by Built In

Position Summary

Role and Responsibilities

Role Responsibilities:

  • Accountable for end-to-end online sales performance of Home Appliances and Air Conditioners across Samsung.com and key marketplaces.
  • Develop and execute annual and quarterly channel plans, including pricing, promotional mechanics, bundles, and inventory alignment to deliver revenue and margin targets.
  • Lead go-to-market planning and execution for major launches and double-digit campaigns, ensuring strong commercial readiness, traffic acquisition, and conversion optimization.
  • Monitor key KPIs (GMV, conversion rate, traffic, AOV, CAC, margin) and drive continuous optimization of pricing, media mix, onsite merchandising, and promotional structure.
  • Oversee product listings, content quality, review management, and merchandising strategy to improve discoverability, conversion, and customer confidence.
  • Partner with Business Units, Performance Marketing, Regional HQ, and agencies to secure investment, align strategy, and ensure seamless execution.
  • Work closely with BU and Finance to manage profit simulation, campaign approvals, promotional spend, and cost-to-serve discipline.
  • Improve decision confidence for big-ticket purchases (e.g., AC, HA) through clear process communication, site-visit flows, reviews, and post-purchase journey enhancements.

Skills and Qualifications

Role Requirements:

  • Bachelor’s degree in Business, Marketing, eCommerce, or a related field.
  • Minimum 6-7 years of experience in eCommerce sales, D2C channel management, or online business development, preferably in consumer electronics industry.
  • Experience collaborating across regional and global teams, with strong stakeholder management skills to secure alignment and investment.
  • Strong analytical skills with experience tracking KPIs such as revenue, conversion rates, and traffic performance and using insights to optimize results.
  • Highly organized, results-driven, and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
  • Excellent communication and leadership skills, with the ability to drive collaboration across cross-functional teams.

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Skills Required

  • Bachelor's degree in Business, Marketing, eCommerce, or related field
  • Minimum 6-7 years experience in eCommerce sales, D2C channel management, or online business development
  • Experience in consumer electronics industry (preferred but experience wording implies preferred/industry fit)
  • Experience collaborating across regional and global teams with strong stakeholder management
  • Strong analytical skills tracking KPIs (GMV, conversion, traffic, AOV, CAC, margin) and using insights to optimize
  • Highly organized, results-driven, detail-oriented, able to manage multiple priorities in a fast-paced environment
  • Excellent communication and leadership skills to drive cross-functional collaboration

Samsung Electronics Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Samsung Electronics and has not been reviewed or approved by Samsung Electronics.

  • Parental & Family Support Paid parental leave of up to 14 weeks is offered in U.S. entities, alongside family‑building support, caregiver resources, and adoption assistance. Semiconductor sites note fully paid parental leave for eligible employees and targeted programs for pregnancy and infant care.
  • Leave & Time Off Breadth Generous PTO equivalent to about 20 days per year for full‑time U.S. employees, increasing with tenure, is paired with company holidays. Some entities also promote flexible time initiatives and paid volunteer time.
  • Retirement Support Semiconductor units publicly detail a 401(k) match with immediate vesting, and other U.S. entities highlight strong retirement support. Additional financial programs such as student‑loan repayment and charitable‑gift matching bolster long‑term savings.

Samsung Electronics Insights

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The Company
Austin, TX
145,454 Employees
Year Founded: 1969

What We Do

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.

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