Senior Online Marketing Specialist

We are a team that brought you Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner, dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At Gen, we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. If you are smart, fearless, and dedicated, join us to power Digital Freedom and help consumers take control of their digital lives.

We love to work together and collaborate in our teams, which is why we opted for a hybrid model, allowing us to work from the office 3 times per week.

We’re looking for a results-driven Online Marketing Specialist to boost our global user acquisition through digital partnerships. This is a great role for someone experienced in paid media, data analysis, and creative problem-solving. You'll work with global partners and contribute to the growth of well-known brands like Avast, AVG, Avira, and CCleaner, collaborating closely with marketing, product, BI, and legal teams.

Objectives:

• Identify and build digital partnerships to drive large-scale free installs.

• Onboard and support new partners through integration and activation.

• Manage budgets, track performance metrics (CPI, CTR, ROAS, CAC), and optimize campaigns.

• Run A/B tests and improve user journeys.

• Build dashboards and provide data-driven insights.

• Collaborate cross-functionally to align growth strategies and ensure execution.

Competencies:

• 2–4 years of experience in digital acquisition or performance marketing.

• Strong analytical skills and knowledge of performance metrics (CPI, CAC, etc.).

• Excellent communication and relationship-building skills.

• Proficiency in Excel and tools like GA4, Adobe Analytics, Tableau, or Mixpanel.

• Organized, detail-oriented, and self-motivated.

• Fluent in English.

Benefits:

• Annual bonus scheme

• Unlimited PTO (paid time off), flexible working hours & home office.

• The chance to join a major global tech company listed on the S&P 500.

• Opportunity to learn and work with the best in the Digital Security industry.

• Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).

• Tuition reimbursement for job-related courses

• Learning & Development plan.

• Sustainable home improvement bonus

• Mac/Windows laptop and more

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.