Online Marketing Manager

Posted 6 Days Ago
Be an Early Applicant
Berlin, DEU
In-Office
Mid level
Fintech • Payments
SumUp. Big believers in small business.
The Role
The Online Marketing Manager will drive paid growth, improve acquisition performance, optimize campaigns, collaborate with sales teams, and manage cross-functional projects.
Summary Generated by Built In
Online Marketing Manager – Berlin

Location: Berlin, Germany | Team: Acquisition EU – Performance | Type: Full-time

Team description

Our Performance Marketing team sits at the heart of SumUp's acquisition engine, responsible for driving paid growth across core and expansion markets in Europe. We're a small, high-ownership team that works closely with Sales, creative partners, and external agencies to turn media spend into qualified pipeline — and we care deeply about the quality of that pipeline, not just the volume. This role exists because we're scaling fast: more markets, more channels, more complexity — and we need someone who can own the operational rhythm that keeps everything running well, while helping us build the repeatable processes that make expansion sustainable.

👉 Take a look inside our Berlin office

What you'll do
  • Own and continuously improve paid acquisition performance across multiple markets, ensuring budget is deployed effectively against clear business outcomes.
  • Translate business priorities into channel strategies and actionable plans, balancing short‑term performance with long‑term growth.
  • Partner closely with Sales and Revenue Operations to improve lead quality, qualification, and feedback loops—turning insights into concrete optimizations.
  • Strengthen measurement and attribution by aligning platform signals with internal performance data, identifying gaps, and driving fixes with relevant stakeholders.
  • Lead a structured experimentation program (audiences, messaging, targeting, formats, landing experiences), from hypothesis to learning to rollout.
  • Coordinate cross‑functional delivery with internal teams and external partners—briefing, prioritising, and ensuring on‑time, high‑quality execution.
  • Create clear documentation and reporting that supports decision‑making and scales best practices across markets and teams.

What we’re looking for
  • Hands‑on performance marketing experience, with a track record of improving efficiency and scaling growth in a fast‑moving environment.
  • Proven ability to execute and optimise campaigns end‑to‑end, from planning and launch through ongoing optimisation and performance reporting.
  • Solid analytical skills and a measurement mindset: you can reconcile different data sources, spot inconsistencies, and make sound decisions with imperfect information.
  • Experience collaborating with commercial and operational teams to improve lead quality and ensure marketing outcomes translate into business impact.
  • Comfortable working with agency and/or partner ecosystems—setting clear expectations, reviewing performance, and driving accountability.
  • Experience operating across multiple markets and adapting performance approaches to local context, constraints, and opportunities.

Nice to have:

  • Exposure to additional acquisition channels beyond core platforms, and curiosity to test new opportunities pragmatically.
  • Familiarity with modern experimentation and creative testing workflows, including briefing and iterating with creative teams.
  • Comfort using automation/AI and lightweight tooling to streamline reporting, documentation, and insight generation.

Why you should join SumUp

🌎 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup
🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
📚 A dedicated annual L&D budget of €2000 for your individual development, which can be used to attend conferences and/or advance your career through further education
💶 A corporate pension scheme where we match up to 20% of your contributions
🏖 Generous time off: enjoy 28 days of paid leave plus public holidays and special leave days 🏋️ Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, subsidised office lunches
🌴 Break4me: 1-month sabbatical after 3 years of service
🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.

Skills Required

  • Hands-on performance marketing experience
  • Ability to execute and optimize campaigns end-to-end
  • Solid analytical skills and measurement mindset
  • Experience collaborating with commercial and operational teams
  • Comfortable working with agency and/or partner ecosystems
  • Experience operating across multiple markets

SumUp Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SumUp and has not been reviewed or approved by SumUp.

  • Leave & Time Off Breadth Paid time off is positioned as a standout, including 22 vacation days that increase with tenure, public holidays, a quarterly Wellness Day, special leave, and a fully paid one‑month sabbatical after three years. This combination makes time-off benefits feel notably robust in the overall rewards package.
  • Healthcare Strength Health coverage is described as comprehensive, with medical plan options (including carriers such as Cigna and Kaiser) plus dental and vision. Company-paid life insurance and disability coverage are also part of the protection package in the U.S. materials.
  • Retirement Support Retirement benefits include a published 401(k) match formula that provides an employer match up to a stated cap. The clarity of the match structure supports straightforward evaluation during offer comparisons.

SumUp Insights

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The Company
Boulder, CO
2,750 Employees
Year Founded: 2017

What We Do

SumUp believes that every business should have access to affordable, easy-to-use financial solutions, no matter their size. That’s why more than 3 million businesses worldwide rely on SumUp to run their business. What started out as one card reader has now turned into a range of payment hardware, banking solutions, marketing, and loyalty tools, invoicing, and so much more. From sales and marketing to product and engineering, our cross-functional US team works together to ensure that small business owners can be successful doing what they love.

Why Work With Us

SumUp USA is part of the global SumUp organization that stretches across multiple continents from Berlin to Sao Paulo. Our teams are multicultural, have a collaborative mindset and bold goals. Join our mission if you want to become part of the success story and help empower over 3 million merchants using SumUp already!

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