Online Engagement Specialist

Job Description Summary

Drive digital transformation initiatives by developing and managing comprehensive engagement strategies for healthcare professionals and patients. This strategic role combines digital innovation, governance excellence, and system ownership to accelerate time-to-market for high-value customer solutions while ensuring full regulatory compliance across all digital touchpoints.

 

Job Description

Major Accountabilities1. Digital Strategy Development & Brand Alignment

• Propose, develop, and manage tailored digital engagement strategies that effectively interact with healthcare professionals and patients
• Align digital initiatives with specific brand needs and strategic objectives
• Drive innovation in customer engagement approaches across diverse therapeutic areas

2. Strategic Planning & Stakeholder Collaboration

• Partner closely with digital business owners throughout the strategic planning cycle to proactively design digital engagement activities
• Provide expert guidance on digital governance frameworks and requirements
• Pre-engage supporting functions to identify and address potential challenges early in the process
• Facilitate strategic discussions around known problem statements and solution development

3. Digital Governance Champion

Serve as the central authority for digital governance, working seamlessly with digital business owners and cross-functional teams including Legal, Brand Protection, Procurement, Ethics, Risk & Compliance, Data Privacy, Information Security, Regulatory Affairs, Patient Safety, and Quality Assurance.

Key Responsibilities:

• Single Point of Contact: Act as the primary liaison for all digital governance matters
• Integration Leadership: Support digital business owners in orchestrating local compliance requirements
• Decision Clarity: Provide clear guidance on decision mandates and responsibilities across supporting functions
• Audit Leadership: Lead back-office operations during audits and inspections related to digital governance

4. Business System Owner (BSO) Excellence

Take full operational responsibility for system governance, data management, and end-to-end oversight of digital platforms.

Core Functions:

• System Governance Leadership: Maintain real ownership of assigned systems and define future strategic direction
• Business Process Expertise: Deep understanding of relevant business processes and supporting system architecture
• Outcome Definition: Establish and monitor expected business outcomes supported by applications
• Workflow Optimization: Document and clarify business workflows, terminology, and critical functions
• System Accessibility: Ensure system availability and accessibility across the organization

Additional SpecificationsProject Excellence

• Deliver all projects on-time within stipulated deadlines
• Integrate seamlessly with design teams responsible for omnichannel initiative planning and deployment
• Apply advanced project management methodologies to ensure successful execution

Key Performance Indicators (KPIs)

• Stakeholder Satisfaction: Achieve high satisfaction ratings from digital business owners regarding support and information delivery
• Speed-to-Market: Accelerate time-to-market for digital engagement activities and innovation/pilot trials
• Compliance Excellence: Maintain 100% compliance across all digital governance requirements

Candidate ProfileEducation & Qualifications

• University degree required
• Languages: Fluency in Spanish and English

Essential Experience

• Project Management: Proven track record in managing complex, multi-stakeholder digital projects
• Agency Management: Experience working with external agencies and vendor relationships
• Digital Expertise: Strong digital acumen with understanding of current and emerging technologies
• Data Analytics: Proficiency in data analysis and performance measurement

Core Competencies

• Active Listening: Exceptional ability to understand stakeholder needs and requirements
• Communication Excellence: Outstanding verbal and written communication skills across diverse audiences
• Cross-functional Collaboration: Proven ability to work effectively with multiple departments and stakeholders

Technical & Functional Skills

• Digital platform management and optimization
• Regulatory compliance in pharmaceutical/healthcare digital environments
• System governance and business process optimization
• Data privacy and security protocols
• Omnichannel strategy development and execution

 

Skills Desired

Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curiosity, Digital Marketing, Email Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Strategic Marketing