Online & Editorial Imagery Lead (Creative Lead)

Posted 3 Hours Ago
Be an Early Applicant
2 Locations
In-Office or Remote
Expert/Leader
HR Tech • Information Technology • Professional Services • Manufacturing
The Role
Lead the creative direction and execution of online and editorial imagery for clothing and home ecommerce. Manage in-house art directors, external agencies, suppliers, photographers, casting, and production partners. Develop creative strategies, ensure brand consistency, use data to improve commercial performance, approve talent, and guide multi-channel visual storytelling. Build team capability, foster innovation, and act as the brand guardian across digital customer touchpoints.
Summary Generated by Built In

What's in it for you?

Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.

Here are just a few of the benefits that make working here even more rewarding:

· 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation

· Competitive holiday allowance with the option to buy more

· Discretionary bonus schemes linked to your performance and ours 

· Strong pension and life assurance to help plan for the future

· Tailored induction and training to support your development from day one

· Exclusive perks and savings through our M&S Choices portal

· Market-leading family policies, including parental, adoption and neonatal leave

· 24/7 wellbeing support, including virtual GP access and mental health services

· One paid volunteer day a year to support a cause that matters to you

What you'll do
Lead the direction of our online imagery, responsible for shaping and establishing the brand’s vision online, leading the in-house .com creative team, along with external suppliers, to create and deliver multi-platform, multi-channel imagery that meets the global business objectives.

  • Develop, lead and execute the creative strategies across clothing & home ecommerce imagery. Identifying opportunities to utilise and maximise ROI of all assets.
  • Ensure consistency of the brand creative set by the global head of creative, while working collaboratively with all stakeholders/BU to develop a distinctive and compelling visual brand world to drive revenue and inspirational customer journey on site.
  • Utilise data and insights to influence ideation, ensuring creative projects meet commercial goals.
  • Develop and maintain relationships with external agencies, continuously building our creative network of all creative teams (including suppliers and art buying approval).
  • Approval of all talent – from art directors to photographers, HMU and model cast. Manage model booker / casting agent and on-site creative lead.
  • Support the global brand strategy and improve our positioning in the market as a brand with value and trust at its core, including raising perception of style (subtle stylist objectives), through the generation of ideas that are relevant to the target market.
  • Foster a culture of innovation in all places of creative work from concept through to production online.
  • Lead and deliver high-quality people activity within the team to support a high-performance culture – nurture and develop talent, encouraging an innovative and dynamic work environment.
  • Work closely with third-party brands to ensure they meet creative brand guidelines.
  • Work with the head of photography and head of creative to establish what the future of the studio could look like (reporting line to be determined)
  • Be the creative brand guardian for online and editorial imagery, ensuring a distinctive and consistent visual direction across all customer touchpoints.
  • Set the direction and tone creatively for ecommerce and editorial imagery, working closely with BUs on the vision, and manage a team of art directors to support in the execution of that vision.
  • Set the overall creative direction for how online and editorial imagery is executed across digital channels and customer journeys.

Who you are

  • The ability to take a brief and concept from start to completion, and guide those on your team to do the same, executing and delegating as needed.  
  • Significant executional experience within fashion and lifestyle campaigns.  
  • Proven shoot experience with a range of photographers and third-party talent to deliver beautiful articulations of creative ideas.  
  • A strong art-directional eye, exceptional instinctive taste  
  • Good communication skills (the ability to compellingly and clearly communicate ideas, whether visually, written or verbally).  
  • Organised with extreme attention to detail with the ability to juggle multiple projects and prioritise 
  • Collaborative, a natural problem solver - always providing solutions
  • Proficient in Adobe Photoshop, Illustrator and Indesign. Knowledge of XD, and After Effects are a bonus. 
  • Naturally curious and on top of cultural, design and interior trends.  

 
Everyone's Welcome
We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

#LI-CA1

About Us
M&S is ready to push boundaries to lead the industry into a greener, speedier, more inspiring digital era. That’s why we’re revolutionising how we work and offering our most exciting opportunities yet. There’s never been a better time to be part of our team.

Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact. We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process and we are happy to talk smart/flexible working. 
About the Team
From Merchandising and Marketing - Product Development and Design, through to Supply Chain and Space Planning - our mission is to bring stylish wardrobe, home and beauty essentials to our customers via an easy, inspiring shopping experience online and in store that will delight them every time.

As we accelerate the transformation of our business to suit the changing needs of our customer, we need results-driven colleagues that not only have a passion for our product, but a strong team working ethos, creativity and a healthy commercial drive to join us on our journey.

Skills Required

  • Significant executional experience within fashion and lifestyle campaigns
  • Proven shoot experience with photographers and third-party talent
  • Strong art-directional eye and exceptional instinctive taste
  • Ability to take briefs and concepts from start to completion
  • Ability to guide, delegate to, and develop creative team members
  • Strong written, verbal, and visual communication skills
  • Organisation and extreme attention to detail
  • Ability to manage multiple projects and priorities
  • Collaborative problem-solving approach
  • Proficiency in Adobe Photoshop, Illustrator, and InDesign
  • Knowledge of Adobe XD and After Effects
  • Awareness of cultural, design, and interior trends
Am I A Good Fit?
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The Company

What We Do

MS Companies is a leading workforce solutions provider specializing in optimizing organizational performance through the integration of people, technology, and data for manufacturers.

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