Why This Role Matters
As an Watsons International Online Business Growth Strategist, you will help accelerate e-commerce growth across SEA by identifying new opportunities, driving high-impact initiatives, and turning insights into action. Working across Own Platform, marketplaces, and express marketplaces, you will play a key role in delivering sustainable business growth while putting a smile on customers’ faces through seamless and engaging online shopping experiences. Guided by a scientific and data-driven approach, you will collaborate closely with regional and local teams to unlock growth opportunities across our O+O (Offline + Online) business model.
What You'll Be Doing
- Monitor regional commercial performance and digital feature ROI, turning data into actionable insights.
- Conduct competitive benchmarking across SEA marketplaces and Own Platform to identify growth opportunities and best practices.
- Support opportunity sizing and business case development for new categories, revenue streams, sales channels, and commercial initiatives.
- Co-create growth plans, playbooks, and scalable frameworks to drive online business performance.
- Collaborate with Business Unit e-commerce teams to execute regional growth strategies across multiple platforms and markets.
- Build and manage key platform partnerships, including joint business plans, exposure commitments, vouchers, and co-funding initiatives.
- Design, coordinate, and evaluate A/B tests and growth experiments to optimize customer and commercial outcomes.
- Consolidate post-campaign reviews, share learnings, and recommend next steps based on data and business performance.
- Champion a customer-focused mindset and support the integration of O+O business opportunities across the region.
What You'll Bring
- Strong commercial acumen with a solid understanding of FMCG market dynamics and customer behaviour.
- Hands-on experience with major SEA marketplaces and/or Own Platform e-commerce operations.
- A growth mindset with the curiosity and agility to test, learn, and continuously improve.
- Strong analytical skills with the ability to interpret dashboards, performance metrics, and trends to drive decisions.
- Confidence working with data and applying a scientific, insight-led approach to problem-solving.
- Excellent stakeholder management and communication skills in English, Mandarin, and Cantonese.
- Proven ability to collaborate effectively across regional and local teams as a way of working.
- Strong project management and organizational skills, with the ability to manage multiple priorities and timelines simultaneously.
- Self-motivated and able to execute independently in a fast-paced, evolving environment.
How You Will Make An Impact
- Accelerate GMV and customer growth across Southeast Asia through strategic and tactical initiatives.
- Strengthen platform partnerships and unlock additional commercial opportunities.
- Improve performance through data-backed decision-making and continuous experimentation.
- Enable scalable growth by developing actionable playbooks and best practices for local markets.
- Enhance customer experiences and support the expansion of the O+O business model across channels.
- Drive stronger collaboration between regional and market teams to achieve sustainable business results.
Skills Required
- Strong commercial acumen and understanding of FMCG market dynamics and customer behavior
- Hands-on experience with major Southeast Asian marketplaces and/or own-platform e-commerce operations
- Growth mindset with curiosity and agility to test, learn, and continuously improve
- Strong analytical skills interpreting dashboards, performance metrics, and trends
- Ability to apply a scientific, insight-led approach to problem-solving
- Fluency in English, Mandarin, and Cantonese
- Stakeholder management and communication skills
- Ability to collaborate across regional and local teams
- Strong project management and organizational skills
- Ability to manage multiple priorities and timelines simultaneously
- Self-motivated and able to execute independently in a fast-paced environment
What We Do
AS Watson Group is an international retail company rooted in Asia and the world’s largest international health and beauty retailer. It operates more than 17,000 offline and online stores under 12 retail brands across 31 markets, offering health, beauty, personal care, wellness, food, electronics and other products. Its purpose is to improve customers’ wellbeing and put smiles on their faces today and tomorrow.
