Online Advisor - Webshop

Posted 2 Days Ago
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Bradford, West Yorkshire, England, GBR
In-Office
Entry level
eCommerce • Food • Retail • Manufacturing
The Role
Manage and maintain online product data, pricing, imagery, descriptions, and back-of-pack content for approximately 5,000 SKUs. Coordinate range changes with trading teams, suppliers, compliance, packaging teams, and Brandbank. Ensure compliance with food information and trading standards, conduct daily website quality checks, resolve content issues, support promotions, and provide accurate information for customer queries.
Summary Generated by Built In

About the Role 

We’re looking for a detail-orientated, data-driven Webshop Advisor to join our Online team at Hilmore House. In this key role, you’ll manage and maintain range changes across assigned online categories on Morrisons.com, ensuring 100% accuracy of product data, pricing, imagery, and back-of-pack information.

You’ll play a critical part in making sure our digital store is legally compliant with OFT standards, Trading Standards, and Food Information Regulations (FIR 1169). By collaborating with trading teams, compliance, packaging, suppliers, and Brandbank, you’ll ensure online range launches align seamlessly with store activity and deliver an exceptional customer experience.

What You’ll Do 

As a Webshop Advisor, you’ll:

  • Manage and maintain product data, descriptions, pricing, imagery, and back-of-pack content for circa 5,000 SKUs across assigned categories.
  • Process online range changes, ensuring new items, delisted lines, and administrative updates align perfectly with physical store launches.
  • Partner with Brandbank and external suppliers to manage product sample delivery, image processing, and content creation in line with critical paths.
  • Ensure strict compliance with FIR 1169 legislation, OFT standards, and internal quality guidelines to protect brand reputation.
  • Conduct daily digital "store walks" across category pages and site functionality, applying immediate fixes and remedies where needed.
  • Work with Online Trading teams to support range development, promotional execution, and site recommendations that improve sales conversion.
  • Help resolve customer queries and provide accurate product information to support the Customer Contact Centre.

 

About You 

You’ll be an organised, highly methodical team player with exceptional attention to detail and a passion for data accuracy.

You’ll have:

  • Strong knowledge of retail operations, e-commerce processes, and web functionality across digital devices.
  • Solid understanding of food industry regulations (FIR 1169), Trading Standards, and legal compliance in online retail.
  • Excellent data management skills, with strong proficiency in Microsoft Excel, SQL, and handling complex databases.
  • Proven experience in website data management, process improvement, and managing content workflows.
  • Strong problem-solving, analytical, and communication skills, with the ability to influence cross-functional stakeholders.

 

We value your hard work and commitment, and in return, we provide:

 

  • Generous holiday entitlement
  • 15% discount in our supermarkets and convenience stores from the day you join us
  • Additional 10% discount card for a friend or family member
  • Genuine career progression and development opportunities - read more about our Leadership School here
  • Subsidised staff canteen
  • Free parking
  • Competitive pension and life assurance
  • Healthcare / Wellbeing benefits including Aviva Digital GP
  • 'MyPerks' with discounts at high street shops, cinemas and gyms, and lots more
  • Optional payroll charity donations
  • A range of family-friendly policies including 26 weeks maternity and adoption leave along with neonatal and fertility leave

More about us

Starting as a Bradford market stall, we are proud to be the Yorkshire retailer now serving over 11 million customers nationwide each week. We’re unique: both foodmakers and shopkeepers, processing our own fresh produce and preparing more food in-store than any other supermarket.


We offer real opportunities to build your career across our stores, sites, and support teams. We’re a down-to-earth team that values hard work, reliability, and great customer service. If you’re friendly, dependable, and ready to get stuck in, there’s always More to Morrisons for you.

About Us
Starting as a Bradford market stall, we are proud to be the Yorkshire retailer now serving over 11 million customers nationwide each week. We’re unique: both foodmakers and shopkeepers, processing our own fresh produce and preparing more food in-store than any other supermarket.

We offer real opportunities to build your career across our stores, sites, and support teams. We’re a down-to-earth team that values hard work, reliability, and great customer service. If you’re friendly, dependable, and ready to get stuck in, there’s always More to Morrisons for you.
About the Team
Morrisons is a place where you can be yourself, feel valued, and have a true sense of belonging. We are proud to be an equal opportunities employer and welcome applications from people from all walks of life, as we strive to build a workforce that truly represents the communities we serve.

We are also a Disability Confident Employer, which means we're committed to providing an inclusive and accessible recruitment process. If you require any reasonable adjustments, please let us know when you submit your application and support will be provided wherever it’s required.

Skills Required

  • Knowledge of retail operations and e-commerce processes
  • Understanding of web functionality across digital devices
  • Knowledge of food industry regulations, including FIR 1169 and Trading Standards
  • Proficiency in Microsoft Excel and SQL
  • Experience handling complex databases
  • Experience in website data management
  • Experience with process improvement and content workflows
  • Strong data management, analytical, problem-solving, communication, and stakeholder-influencing skills

Wm Morrison Supermarkets Limited Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wm Morrison Supermarkets Limited and has not been reviewed or approved by Wm Morrison Supermarkets Limited.

  • Wellbeing & Lifestyle Benefits — Shopping discounts and everyday savings programs are highlighted as meaningful perks that add tangible value. Feedback suggests these benefits are particularly attractive for those who regularly shop with the company.
  • Leave & Time Off Breadth — Holiday entitlement is described as generous for the sector and can increase with service. Feedback suggests this breadth of leave stands out compared with basic retail provisions.
  • Parental & Family Support — Enhanced family-related leave, including support for maternity, adoption, paternity, neonatal and fertility needs, is emphasized as a strong part of the package. Feedback suggests these policies exceed standard retail expectations.

Wm Morrison Supermarkets Limited Insights

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The Company
HQ: Bradford
90,000 Employees
Year Founded: 1899

What We Do

Morrisons is a UK-based supermarket and integrated food business serving customers through a nationwide network of stores and online delivery channels. Its operations span grocery retail, wholesale, distribution, and food manufacturing. The company sells a broad range of fresh and packaged foods and emphasizes vertical integration, sourcing and processing about half of its fresh food itself, with a purpose of making good food affordable for everyone.

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