Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.
This role manages both physical and digital signage for the Holland America Line and Seabourn fleets, Holland America Line land properties, and oversees operational and dry dock signage projects from intake to installation. This role coordinates with multiple internal teams and manages vendors to ensure signage meets branding, regulatory, and accessibility standards, while maintaining systematic documentation and clear communication across departments. The position requires strong project management skills, attention to detail, and the ability to solve complex scheduling and installation challenges, all while supporting business needs and upholding corporate policies..
Here’s a summary of what Holland America Line is looking for in it's Specialist, Onboard Signage. Is this you?
Responsibilities:
Manage Ongoing Operational signage:
Reserve annual Repair & Maintenance funding with Technical stakeholders
Intake ad-hoc signage requests from the fleets, review with Marketing and Guest Operations as needed
Relay needs to vendor, produce new spec as needed
Review artwork to meet branding specifications, and ensure compliance with ADA, USPH and VSP posting requirements.
Facilitate Purchase Orders, document new specs, contracting as spare parts in purchasing systems when appropriate.
Oversee installation visits and provide detailed placement instructions with both vendors and shipboard teams.
Manage and communicate project status clearly to internal teams and vendors
Seek to improve systematic ordering platforms and catalogs
Dry Dock Signage:
Manage Capital fund submissions for signage projects for each ship based on their dry dock schedule.
Document and update existing signage inventory pre-dry dock.
Compile and submit wayfinding edits with input from operational departments; Hotel Refurbishments, Onboard Revenue, Guest Experience and Marketing
Identify Public Venue signage scope by reviewing inventory with the operational departments.
Collaborate with vendors to draft and finalize designs; seeking stakeholder input and actioning feedback
Review artwork to meet branding specifications, and ensure compliance with ADA, USPH and VSP posting requirements.
Review all final Wayfinding and Public Venue designs for accuracy and obtain production approval
Review quotes and action Purchase Orders
Communicate final package to all Operational departments, Interior Asset management, and Ship's hotel and technical teams.
Digital Signage Management:
- Manage digital signage budget and forecast for annual budget approval
- Work with Marketing and Guest Experience teams to identify hardware needs and ensure timely ordering/installation.
- Ensure compliance with ADA, USPH and VSP posting requirements.
- Facilitate Purchase Orders and manage hardware inventory to ensure ships have a par stock of spares when screens fail.
- Oversee installation visits and provide detailed placement instructions with both vendors and shipboard teams.
- Manage and communicate project status clearly to internal teams and vendors.
Knowledge, Skills & Abilities:
- Scope: Manage shipboard physical and digital signage for the Holland America Line and Seabourn Fleet.
- Problem Solving: Addresses complex scheduling needs for site visits and installations; consolidates project installations and expenditures to minimize cost impact.
Impact: Creates consistent on board or on land brand experience for guests, provides high visibility marketing opportunities and facilitates wayfinding through simple and accurate signage.
Leadership: Manages projects and deliverables with signage vendors. Collaborates with various shipboard and shoreside stakeholders to ensure business needs are met.
Essential/Minimal Qualifications:
Bachelors Degree in related field or equivalent professional experience.
Microsoft Office 365 required
Adobe and Airtable experience preferred
Essential Experience Required:
Project management skills or equivalent role
Understanding supply chain and procurement processes
Managing and planning project budgets
Experience proof reading, reviewing ensuring quality control
Systemized documentation and version control
Clear and concise communication across multiple departments, stakeholders, and channels
Travel: Less than 25% with shipboard travel likely
Work Conditions: Work beyond normal business hours or on weekends may be required occasionally to support business needs, projects, or operations.
Physical Demands:. Remain in a stationary position at a desk and/or computer for extended periods of time, reasonable adjustments will be offered.
**This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated office Monday through Thursday each week. Employees may work from their homes on Fridays.
Holland provides comprehensive and innovative benefits to meet your needs, including:
What You Can Expect
- Cruise and Travel Privileges for You and Your Family
- Health Benefits
- 401(k)
- Employee Stock Purchase Plan
- Training & Professional Development
- Tuition & Professional Certification Reimbursement
- Base Hourly Range: $23.51 to $31.73. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate’s qualifications and experience uniquely.
Our Culture…Stronger Together
Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.hollandamerica.com/en_US/our-company/mission-values.html
Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Americans with Disabilities Act (ADA)
Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact [email protected]
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Skills Required
- Bachelor’s degree in a related field or equivalent professional experience
- Microsoft Office 365 experience
- Project management skills or equivalent experience
- Understanding of supply chain and procurement processes
- Experience managing and planning project budgets
- Experience proofreading, reviewing, and ensuring quality control
- Experience with systemized documentation and version control
- Clear and concise communication across multiple departments, stakeholders, and channels
- Adobe experience
- Airtable experience
Holland America Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Holland America Group and has not been reviewed or approved by Holland America Group.
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Wellbeing & Lifestyle Benefits — Travel privileges, cruise discounts, and company-paid travel stand out as distinctive perks that add meaningful value, especially for those who enjoy cruising and international work. Paid training, tuition assistance, and development support further strengthen the overall package for many shoreside roles.
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Healthcare Strength — Health coverage is presented as part of a solid, comprehensive package for eligible full-time employees, with onboard medical care available for shipboard staff. Despite role-based variations, healthcare benefits remain a core component of total rewards.
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Retirement Support — A 401(k) plan and, in some roles, an employee stock-purchase plan provide structured retirement savings opportunities. These programs contribute to a competitive offering for eligible shoreside employees.
Holland America Group Insights
What We Do
Holland America Group is a cruise operator serving brands including Princess Cruises, Holland America Line, Seabourn, and P&O Australia. Its flagship, Holland America Line, has been a leader in cruising for over 150 years, providing more than 500 annual sailings across seven continents. The group is committed to creating once-in-a-lifetime experiences through excellence in service and exploration of exotic destinations worldwide.








