Direct Agents is looking for an experienced Media Strategist to lead client accounts, deliver standout campaigns, and build impactful relationships across paid media channels. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals.
This NYC based role has a competitive salary range of $80,000 - $95,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.
About Direct Agents
Direct Agents is an AI-Powered Growth Marketing Company built for brands that demand results. We drive measurable revenue outcomes for DTC marketers, subscription businesses, and B2B clients through our proprietary Kanopy platform, exclusive platform partnerships, and 23 years of performance marketing expertise. We manage $500MM in annual media spend, are NMSDC certified minority-owned, and have been recognized 7x as Crain's Best Places to Work.
The Role
As a Media Strategist, you will serve as a key client experience team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses.
- Act as one of the main points of contact for assigned client accounts
- Develop a deep understanding of each client’s business, industry, and competition
- Lead the media strategy and planning process
- Work with paid media execution teams to guide media optimization and implement experimentation strategy
- Interpret results from various analytics sources to ensure clients’ goals are being met and identify areas for improvement
- Lead weekly/bi-weekly client status calls, quarterly business reviews, and other client meetings
- Advance relationships with clients and identify account growth opportunities
- Bring strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamics
- QA all client-facing deliverables
- Overseeing account and specialist teams on a project and client basis
Desired Background
- 4-6 years of experience in Paid Social and/or Paid Search Marketing, preferably with e-commerce/entertainment/direct response clients
- Comfortable handling raw data and identifying trends
- Excellent analytical and problem-solving skills
- Strong proficiency in Microsoft Excel
- Having an expert understanding of customer acquisition and direct response online marketing a big plus
- An entrepreneurial spirit, strong work ethic, and proven track record for taking initiative
- A "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
- Excellent written and verbal communication skills with the ability to communicate effectively across all levels
- Ability to prioritize tasks, multitask, and manage time efficiently
Why Direct Agents
- Proprietary Technology: Work with Kanopy, our custom-built platform that powers smarter marketing decisions
- Growth-Focused Culture: 4.5-year average employee tenure, 5-year average client tenure, and a team that values innovation over the status quo
- Strategic Client Work: Partner with fast-growing brands to drive meaningful revenue growth
- Minority-Owned Leadership: Powered by diversity, passion, and innovation since 2003
This role is based in our NYC office. You must reside or be willing to relocate within commuting distance.
Please be aware of fraudulent recruiters and scams. If you move forward in our recruitment process, you will only be contacted by the Direct Agents HR team. If you have questions about the validity of this job posting, please email [email protected]
Direct Agents Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Direct Agents and has not been reviewed or approved by Direct Agents.
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Leave & Time Off Breadth — Time off is positioned as relatively expansive, including PTO that scales by level/tenure, separate sick/safe leave, a paid birthday day, volunteering time, and seasonal schedule perks like Summer Fridays. Company-wide closure days such as Wellness Reset Days and quarterly self-care days are also described as part of the time-off approach.
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Healthcare Strength — Medical/dental/vision and mental health benefits are described, including access to services like One Medical, Talkspace, KindBody, and Health Advocate. Employer-verified listings also include items like mental health care, supplemental life insurance, and FSA.
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Parental & Family Support — Paid parental leave is described in job-posting benefits language, with maternity/paternity leave also appearing in employer-verified benefit listings. This indicates at least some formal family-leave coverage within the overall benefits package.
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What We Do
Direct Agents is an independent, minority-owned digital marketing agency that specializes in performance-driven customer acquisition solutions. Founded by first-generation immigrants, Direct Agents celebrates its 19th year in business this year. Our agency goes beyond the standard marketing toolbox through innovation in Paid Media, Enterprise SEO, Strategy, Amazon, Creative, Inclusive Marketing Strategy, Analytics, & Paid Social. Direct Agents is built to help clients achieve success through a diverse and passionate group of experts based in NYC, LA, and beyond. We’re breaking the industry mold and leading with a diverse mindset. Here at Direct Agents, diversity isn’t just a buzzword, it’s in our DNA. • 5x Winner of Crain’s Best Places to Work (2022, 2021, 2020, 2019, 2018) • 42% Diversity • 57% Female / Male ratio • ‘WoDA’ is Direct Agents’ women powered employee resource group which works to pave the path to leadership for all women through monthly workshops • ‘State of the World’ helps provide an open forum to discuss the social movements of our time and how we can have an impact on them • Team and company-wide bonding events (ask us about our puppy breaks!) • Opportunities to get involved with the community through mentorship and pro bono marketing services • A work family that is as committed to its work as it is to having fun Our culture offers more than just happy hours; we're fueled by excellence, collaboration, and growth opportunities. At Direct Agents, you are empowered to create your own career journey through cross-channel learning opportunities and mentorship. If you’re looking for a new role with space to directly influence the business and company culture, visit our Careers page and apply to become a “Shaper of Change!” To learn more about our services visit www.directagents.com or email [email protected].
